What you'll learn
- Channel Management
- Channel Sales
- Creating a Partner Ecosystem
Requirements
- It helps if you know about sales and how people interact.
Description
Learn everything you need to know to put together, and manage a partner ecosystem for marketing, selling, and supporting your products and services.
Learn the terminology, the motivations to working with a channel, and what are the industry best practices.
Understand what is the role of the Partner Profile in your recruiting process and what are the different stages in the lifecycle of partners.
Finally learn how to structure a Partner Program and to manage strategic partners.
Who this course is for:
- Professional Sales people starting a Channel Sales job, or just wanting to brush-up on their concepts on Channel.
Instructor
With more than a decade involved with Partners in the Technology Industry, this EMMY-nominated communicator has done Sales, Marketing, and Support and Services management through the Channel. Has designed and launched Partner Programs in several occasions, both for Fortune-500 companies, as well as for Silicon Valley startups. He regularly consults for and coaches customers across all verticals, on GTM and general business Strategy.
Huba Rostonics holds a Master in Science in Electronics Engineering from USB, and MBA from Nova Southeastern University, and a Strategic Marketing degree from Cornell University.