Channel Management
- 34 mins on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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Try Udemy for Business- Channel Management
- Channel Sales
- Creating a Partner Ecosystem
- It helps if you know about sales and how people interact.
Learn everything you need to know to put together, and manage a partner ecosystem for marketing, selling, and supporting your products and services.
Learn the terminology, the motivations to working with a channel, and what are the industry best practices.
Understand what is the role of the Partner Profile in your recruiting process and what are the different stages in the lifecycle of partners.
Finally learn how to structure a Partner Program and to manage strategic partners.
- Professional Sales people starting a Channel Sales job, or just wanting to brush-up on their concepts on Channel.
In this chapter, you will get familiarized with the terminology used in Channel Management. What's the Channel? Why is it called "indirect"? How is it put in place?
All the different types of partners that are commonly referred to in the industry, can get really confusing. In the end, what's important is to understand the differences among them, to be able to target those that can provide them most amount of value to your partnership.
In this video, we go over the different types, how do they compare, and what do they mean for you.
It is important to remember always what are the reasons why we look for partners. In this video, you will have the opportunity to get an overview of the main advantages of going to market through partners, instead of direct.
Learn how to determine which are the right partners for you. Where to look for them, and how to approach them.