
In this lecture you work on the moment that decides whether your change moves at all: somebody agrees with it out loud and then does nothing, and you have three replies available.
This course is built from six disciplines: change management, organisational development, internal communications, conflict management, employee engagement and company culture.
The map of the course
A dictionary for reading lectures written about employees
Communication and culture as work on your own change
Three questions to ask after every lecture
A short self-diagnostic that shows which sections to watch first
Download the Resistance Reply Card and fill it in before your next conversation about the change.
How people usually react to change
The eight mistakes companies make when implementing it
What those mistakes actually cost
What determines success, and Kotter's model in outline
Breaking a large change into smaller projects
The role of managers as distinct from leaders
Where the eight steps most often break down
Creating genuine urgency rather than announcing it
Reinforcing the sense that the change is necessary
The role of leaders in the introduction
Building the change team
The rider, elephant and path model
Directing the rider, which is the rational part
Motivating the elephant, which is the part that actually moves
Shaping the path, usually the cheapest intervention available
Developing a vision people can repeat back
Promoting it through the organisation
Creating the conditions the change needs
Achieving quick wins, and why they matter more than they logically should
Finalising a change rather than letting it fade
Fixing it in the culture so it survives the next reorganisation
The CES model, and how Google approaches implementation
What an organisation is, and what the discipline can actually work with
The characteristics of organisational development and what practitioners do
The research-action model and the PDCA cycle
The process model, and when this approach is the right one
How to sell the idea before anything else
Arranging the conversation with leadership
Getting agreement to start, and applying project management tools to it
Forming the team, and systems theory as the underlying frame
Assessing organisational need properly
The options: observation, interviews, questionnaires, existing data
Needs analysis and reporting
Delivering the feedback, which is where most diagnoses die
The cause and effect diagram
Developing an action plan from a diagnosis
The four intervention levels: individual, group, process, global
What an organisational intervention looks like in practice
Coaching and mentoring as interventions rather than benefits
Training and 360 assessment
Job design and the responsibility matrix
Policy writing and conflict management at individual level
Team interventions: dialogue, team building, process discussion, facilitation
Process interventions: quality management, Six Sigma, re-engineering, benchmarking
Global interventions: working across cultures
Working with virtual and distributed teams
Why evaluation decides whether you get a second project
How to measure progress on something this diffuse
Calculating return on an organisational development project
The Kirkpatrick model and the balanced scorecard
Kotter's eight steps applied inside an intervention
The three-phase model of change
Resistance: what it is signalling and how to work with it
Why an announcement nobody absorbed was not communication
How communication supports a change when it is designed
Running a communications audit
Asking people how they actually receive information
Aiming at a behaviour rather than at coverage
Helping decision-makers decide
Influencing conduct instead of informing about policy
Whether you know what each group actually stands to lose
Segmenting the audience and building personas
Where that information comes from
Building the message, and a template for a strong one
Choosing channels and what each is suited to
A real channel mix that worked
Getting attention in a saturated environment
Managers as your channel, and equipping them properly
Building the communication process
Managing change through it
Delivering news people will not welcome
Communicating culture during a transition
Why evaluation is the step everyone skips
Communication KPIs
Gathering the information for them
Preparing the report for management
What a conflict is actually made of
Why it is intrinsic rather than a failure of professionalism
The psychology underneath it
The typical causes, most of which a change simply exposes
How a conflict starts
How escalation works, step by step
The algorithm for resolving one
The classification of conflicts
Why conflicts arise in organisations specifically
How a manager should react, and the common wrong instincts
Preventing them upstream rather than mediating them later
Problems that originate in process rather than in people
Poor work organisation as a conflict generator
Personal problems arriving at work
Management problems, nepotism and political conflict
Working with the parties before positions harden
Assessing the likelihood of conflict with a test
Assessing the team as a whole
The rules that reduce conflict structurally
The resolution options available and when each fits
Negotiating between two sides who both feel wronged
Mediating a conflict you are not part of
This course contains the use of artificial intelligence.
Resistance to change is usually described as an obstacle. It is better read as information. People resist a specific thing, for reasons that are often correct, and nobody asked them.
The initiatives that fail are rarely the ones people opposed. They are the ones nobody argued with and nobody did.
Where change actually stalls
The rationale was excellent and aimed entirely at the rational part of a person. The urgency was announced rather than felt, so it registered as one more corporate message. Managers were told to communicate a decision they did not participate in and do not believe, and their teams could tell within a sentence. The quick wins were skipped as a distraction from the real work, so nobody ever saw evidence the thing could function.
And six months in, the change is technically implemented, the old behaviour has returned, and everybody has agreed not to mention it.
The model, and the half of it that gets skipped
Forty lessons. Six on change management by Kotter: the eight mistakes, the eight steps, building genuine urgency, the change team, vision, quick wins, and anchoring the result in culture. Including the rider, elephant and path model, which explains why explanation alone almost never moves anyone, and what to do instead.
Then eight on organisational development, which is the diagnostic apparatus underneath. Selling the mandate, assessing an organisation through observation, interviews, surveys and existing data, cause-effect analysis, choosing between individual, team, process and organisation-wide interventions, and evaluating results with Kirkpatrick and a balanced scorecard rather than with anecdotes.
Communication, conflict, engagement and culture
Then six on communication as a designed process: audit, behaviour-focused goals, audience segmentation by what each group stands to lose, channel mix, managers as distribution, delivering unwelcome news, and measuring whether conduct actually changed.
Then six on conflict, which a change does not create so much as reveal: escalation dynamics, the resolution algorithm, structural causes, political conflict, prevention and mediation.
Then eight on engagement — Gallup Q12, the twelve elements, three generations of engagement practice, employee experience, and how to give managers something specific to do instead of a score. And six on culture, which is where a change either lodges permanently or quietly reverses: describing culture as observable behaviour, rituals, hiring for fit, launch, and measurement.
Who is teaching this
Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals, running changes that landed and a few that did not, which taught me more.
What is included
Lifetime access to all course materials
Active instructor support in the Q&A section
Udemy Certificate of Completion
Practical assignments and real business cases
A section with additional courses, tools and resources
Start with the resistance
Take the change you are running and ask three people who are least enthusiastic what they think it will cost them. Not whether they agree — what it costs them. The answers are usually specific, usually accurate, and usually the thing your plan does not address. Enrol now and start the first lesson today.