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Change Management for Strategic Initiatives

Change Management for Strategic Initiatives

Change Management may be the difference between acceptance and resistance for your strategic initiatives
Created byBigger Brains
Last updated 4/2025
English
English

What you'll learn

  • Define the five stages in CAP and the three states of change
  • Prepare leaders to actively support the change
  • Use the In-and-Out-of-Frame tool to clarify the change scope
  • Describe how to use a shared need to promote change
  • Use a Threat vs. Opportunity Matrix (TOM)
  • Draft a shared needs statement
  • Define a good vision statement
  • Use the More of/Less of Chart
  • Identify the key elements of an Elevator Speech
  • Conduct a Stakeholder Analysis
  • Analyze the three types of resistance
  • Create an engagement plan
  • Use a Force Field Analysis
  • Evaluate factors that sustain change
  • Create a plan to monitor the progress of change

Course content

2 sections • 9 lectures • 53m total length
  • Introduction2:52

    Explore how to drive strategic change with the Change Acceleration Process, define the scope, engage leaders and stakeholders, craft a clear vision, and monitor progress.

  • The Importance of Change Management8:57

    Learn how change management aligns people with strategic initiatives, ensuring understanding and commitment through the CAP model's five stages.

  • Leading Change7:28

    Lead change by aligning leadership activities and role-modeling behaviors, clarifying the CAP team's scope, and using the in-and-out-of-frame tool to define in-scope and out-of-scope items across the states of change.

  • Creating a Shared Need6:02

    Create a shared need by using a threat and opportunity matrix to align company and stakeholder views, craft consistent messaging, and involve stakeholders to reduce resistance and build change momentum.

  • Knowledge Check

Requirements

  • It's important to have a fundamental understanding of project management concepts.

Description

Learn to utilize effective change management to deliver project results.


This Bigger Brain course will equip you to lead through change. Susan Stocker is certified in the change acceleration process and has been the change leader in major business transformations. She will explain how you can proactively plan for change, engage people in change, and monitor progress throughout the transition.


A strong understanding of change management is vital to help ensure a business initiative is successful. Susan will describe the Change Acceleration Process (CAP) and provide an in-depth explanation of each of its 5 stages. You’ll learn about the CAP Toolkit which provides essential tools for bringing the collective ideas of the CAP team together and for shaping the CAP plan deliverables.


You’ll learn how to get leaders prepared to actively support the change and to role model change behaviors, how to craft a vision statement, and how to use the elevator speech model to communicate your vision statement. You’ll also learn how to mobilize commitment through both Stakeholder Analysis and Technical/Political/Cultural Analysis.


A clear understanding of both the process and the tools in the CAP toolkit can enable you to lead confidently and effectively through change.


Topics covered include:


  • Defining the five stages in CAP and the three states of change

  • Preparing leaders to actively support the change

  • Using the In-and-Out-of-Frame tool to clarify the project scope

  • Describing how to use a shared need to promote change

  • Using a Threat vs. Opportunity Matrix (TOM)

  • Drafting a shared needs statement

  • Defining a good vision statement

  • Using the More of/Less of Chart

  • Identifying the key elements of an Elevator Speech

  • Conducting a Stakeholder Analysis

  • Analyzing the three types of resistance

  • Creating an engagement plan

  • Using a Force Field Analysis

  • Evaluating factors that sustain change

  • Creating a plan to monitor the progress of change


Enjoy award winning HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style!

Who this course is for:

  • Any strategic initiative leader, project leader, project team member, or manager who has responsibility for delivering project results.