Change Management Communication: How to Make Change Stick

Name: Change Management Communication: How to Make Change Stick
Rating: 4.3 (1805 reviews)

Tools, Templates, and Strategies You Need to Effectively Drive Change and Increase Engagement

Created byCarla Howard

Last updated 9/2022

English

What you'll learn

The art of creating change communications that effectively move people through their change journey
Creative ways to craft change communications that create interest and excitement
Tips for writing communications that are consumable, memorable, and effective
How to build communication plans using the CAL²M Transformation model

Course content

5 sections • 38 lectures • 1h 39m total length

Introduction & Meet Your Instructor1:36
Welcome to this Change Management Communications course!

Before we get into the content... In this introduction I share an overview of this course and introduce myself in this short video.
Change Management Communication Overview2:34
In this lecture we explore the differences between traditional corporate communications and creating change management communication plans and deliverables.
The Role of Change Management Experts4:22
The role of change management experts is often misunderstood. In this lecture, I'll cover what is in scope for your role and what is out of scope.

Be sure to check out the guide included in this lecture "Responsibilities of a Change Management Expert".
Reflection: Your Personal Change Experience2:04
This reflection exercise is all about your personal experience change. Capturing your experiences will help you create change communications plans that enable people to make successful transitions to the new way of working!

CAL²M Model - Section Introduction1:15
Introduction to Section 2: The CAL²M Model - Your Communication Plan Foundation
Understanding the CAL²M Transformation Model6:05
In this lecture you will the 5 step CAL²M transformation model and how to apply it to change communications.

Be sure to check out the guide included in this lecture "CAL²M Transformation".
Diagnosing the CAL²M Barrier Point2:01
Understanding the CAL²M Barrier Point will help you diagnose which messages employees need to hear based off their progress through their CAL²M Barrier Transformation.
Case Study: Using CAL²M to Communication Effectively4:48
This case study demonstrates how to use the CAL²M Transformation Model to create communications that stick and help people make successful transitions to the new way of working.
Exercise: Identifying Imparted Groups Your Change3:32
Instructions for identifying the impacted groups and tips on how to use these groups to create an effective communications plan.
Exercise: CAL²M Assessment for Your Impacted Group1:45
Instructions for completing the CAL²M Assessment for one of your impacted groups from the previous lecture.

Section Intro: Partnering with Leaders of Change1:05
Introduction to Section 3: Partnering with Leaders of Change
How to identify the ideal senders of change communications2:47
Learn how to identify the ideal senders for the communications in your change management communication plan.
Reflection: Who is your ideal sender?2:17
In this reflection exercise you will identify the ideal sender for one of the impacted groups in a change you a leading and lay the foundation for working with leaders of change.
Who is responsible for change communication content?2:09
Understanding what you are responsible for as the change communications expert will help you:
Decide which meeting you do (and don't) need to attend
Engage the right people in the content creation process
Know where you need to spend your time
How deeply should communications expeers be involved in the project?3:22
Change Communication Experts don't need to be in every project meeting!

This lecture covers which meetings you should:
Attend
Decline
Schedule
Creating a simple review process3:53
Putting an effective review and approval process in place will save you (and your team) hours of frustration and rework! You'll learn tips on how to keep it simple in this lecture.
Quick Win: Create your communications review process2:38
It's time to create your simple review process! This lecture will provide tips and suggestions to get you started!
Activity: Time to start scheduling!3:13
Now... It's your turn to take action! This lecture will provide the details you need to manage your calendar in a way that works for YOU!

Section Intro: New Twist on Traditional Communications1:11
Intro to Section 4: New Twist on Traditional Communications
Newsletters that WORK!3:37
Newsletters can be a great way to communicate important messages about change. In this lecture, I'll share:
Newsletter best practices
Mistakes to avoid
Who is the ideal sender
Creating Leader Talking Points2:28
Supporting leaders to manage change is a key element the change communication strategy for a project. Learn how to create Leader Talk Points that ensure leaders:
Know what needs to be communicated
Understand when information should be shared
Are delivering consistent messages
Crafting Engaging Video Messages3:06
Reflection: Including leader videos to make messages sticky1:37
In this reflection exercise you will identify where you can add video into your communication strategy for a project you are supporting.
The importance of leader bundles2:50
Giving leaders an advance preview of upcoming key messages and providing them with the information and content they need to lead change is an important part of project communication strategy. Learn how leader bundles can help you do all of this and more in this lecture!
Activity: Add leader bundles to your communication plan2:37
In this activity you will:
Identify where you can add leader bundles into your communication strategy
Begin creating deliverables for your leadership team
Many uses of a "Wow's & Whoa's Board"3:32
In this lecture you'll learn:
What is a Wow's & Whoa's Board?
How to use a Wow's & Whoa's Board to improve communications for your project
Communication Board Magic3:06
In this lecture you'll learn:
What is a Communication Board?
Best practices to ensure your Communication Board doesn't turn into "Wall Art".
How to use a Communication Board to improve communications for your project1
Activity: Incorporating a "Wow's & Whoa's Board" into your communication plan1:29
In this activity you will:
Identify where you can add a Wow's & Whoa's Board into your communication strategy
Decide if your board will be in person or virtual
Develop a plan for how you will use the information you gather from the board
What the heck is a GoBo?2:25
Have you ever used a GoBo to communicate key messages? In this lecture, you will learn:
What the heck is a GoBo?
GoBo costs
How to effectively use a GoBo in your next communication plan
Reflection: Adding a Communication Board to your communication plan2:21
In this lecture, I'll guide you share guidance on groups a Communication Board works well for, and you will begin thinking about ways to incorporate this communication vehicle into your projects.
Using Stand-up Banners1:21
Interested in using stand-up banners for your next communication project? In this lecture, I'll cover:
Benefits of using Stand-up Banners
Best practices for this communication tool
Host a Coffee Chat3:03
Coffee Chats are an informal way to engage your impacted groups and create engagement! In this lecture I'll cover:
Why Coffee Chats are effective
How to host these events
Who to invite
Scheduling Manager Luncheons2:26
In order for your project to successful, you need leaders to lead their direct reports through the change.

This lecture covers:
How to plan a successful manager luncheon
Who to invite
How to prepare you Executive Sponsor
Activity: Add Coffee Chats and Manager Luncheons to your communications plan1:44
In this reflection exercise you will think about how you can use Coffee Chats and Manager Luncheons to guild your impacted groups through their CAL²M Transformations.
Building Engagement Through Celebration1:52
Celebrating throughout the life of a project is often overlooked as a communication strategy. In this lecture I'll share the importance of small celebrations and tips on how you can create engagement through celebration.
Activity: It's time to CELEBRATE!2:39
In this activity you will:
Review your comms plan & your communication guide
Identify where you can add celebrations your communication strategy
Plan how you will secure the budget for celebration

Requirements

Experience drafting emails, memos, and announcements for large audience distribution.
Competent in basic writing skills

Description

Have you been asked to manage communications for an upcoming change?

This course will give you the change management communication framework, guides, templates, and strategies that you have been looking for!

AND... we will dive into what should be included in your role as the change communications expert... and what should NOT be included in your responsibilities. (whew!)

In this course, I'll teach you how to:

Build communication plans using the CAL²M Transformation model
Draft change communications that effectively move people through their change journey
Create communications that are consumable, memorable, and effective
Develop change communication plans that include new ways of sharing information

Serving as a "Change Management Communications Expert" doesn't have to be so darn difficult and confusing!

You will be breathing a sigh of relief as you immediately apply your learning from this course to:

Engage with the project team and executive sponsors in a more effective way
Create simple and effective change management communication plans
Learn how to write communications that are consumable, memorable, and effective
Implement new ways of communicating that will help employees make successful transitions to the new way of working
Apply what you've learned to improve the change communication plans you are currently managing

AND... I am VERY available to my students! If you have any questions as you implement what are learning in this course... simply send me a message on this platform or submit your question through the Q&A feature and I'll get right back to you!

Are you ready to get started???

I'm ready too... let's do this!

Who this course is for:

Professionals who are open to learning new approaches to communicating change. This includes sharing less detail around the technical side of change and focusing on the people-side of change.
Role(s) on projects / initiatives may be any one (or combination of) the following: ● Executive Sponsor ●Project Sponsor ●Business Lead ●Change Manager ●Project Manager ●Communication Lead

Change Management Communication: How to Make Change Stick

What you'll learn

Explore related topics

Course content

Course Introduction4 lectures • 11min

The CAL²M Model - Your Communication Plan Foundation6 lectures • 19min

Stakeholder Management for Change Communications8 lectures • 21min

New Twist on Traditional Communications18 lectures • 43min

Conclusion and Next Steps2 lectures • 5min

Requirements

Description

Who this course is for: