
Environmental analysis with STEEPLE and environmental scanning
SWOT analysis in practice
Types of organisational structure and strategic alliances
Stakeholders and the E-V-R model
Economic systems and market structure
Competitive strategies and competition
Porter's five forces and the Boston matrix
The labour market and workforce planning
The instruments of economic policy
Inflation and interest rates and what they do to your budget
The role of central banks
Types of companies and what distinguishes them
Judicial systems and business regulation
International financial institutions and trade
The World Trade Organisation and globalisation
Multinational and transnational corporations
Population growth and workforce composition
Social trends that reach the business
Inequality and poverty as economic factors
How technology develops and affects strategy
Knowledge management as a capability
Ethics, values and corporate social responsibility
Risk management in the wider context
Strategy models and strategic analysis
Making strategic choices and implementing them
Change management and strategic leadership
How your function connects to company performance
The three main financial statements and what each one shows
Five key terms you cannot work without
Applying finance to your own function
Justifying an initiative in the language of finance
How to optimise the business operating model
Which financial metrics measure company efficiency
What an efficiency-driven business looks like in practice
Turning strategy into a clear set of financial goals
Creating a foundation for scaling
Understanding which resources the goals require
Different modelling approaches at different stages
What changes from start-up to global corporation
Which stage your company is actually at
Embedding mission and vision into planned indicators
Why the people behind every efficiency metric matter
Keeping values from becoming decoration
Building process chains across the company
Identifying inefficient areas that consume money quietly
Why every business has its black holes
Why setting a goal is not enough on its own
Making people believe the target is achievable
Energising the team to deliver on it
Why even small tasks must connect to the core mission
Not losing the link moving from strategy to tactics
Building the pyramid for your own department
Why budgets are not about spending the money
Budgeting as a tool for correct management decisions
Keeping the plan simple enough that people use it
The four perspectives and how they connect
How not to kill a working business with indicators
How not to kill motivation with them either
This course contains the use of artificial intelligence.
There is a specific moment in a budget meeting when someone says "but that hits our working capital" and half the room nods without knowing what was just said. I spent years being one of the nodders.
The cost of not speaking the language
It is not that you cannot do the arithmetic. It is that the conversation happens in a vocabulary you were never taught, so you argue for your budget with reasoning while your colleague argues with a calculation — and the calculation wins. Then the year turns out differently from the plan, nobody can say which assumption broke, and the following year everyone gets cut by the same percentage because that is the only fair-looking option left.
Meanwhile money leaks quietly out of processes nobody has mapped, and the person who could point at exactly where is never in the room.
What changes
You will read a P&L, a balance sheet and a cash flow statement and be able to say what each one is telling you — including why a profitable month can still leave you short of cash. You will build your budget line by line, benchmark it, and defend it with numbers. You will find the waste inside your own processes and put a figure on it. And when a decision has to be made on incomplete information, you will have a method instead of an instinct.
Who is teaching this
Mike, the number one HR instructor on Udemy. More than 1.6 million course enrolments, over 150,000 professionals trained, PHRi and SHRM-CP certified, HRCI representative in more than 10 countries. I built the people function of the unicorn Preply and worked at Wargaming, Alfa-Bank and iDeals — and I learned this material the hard way, defending budgets to finance directors who were better at it than I was.
How the course is built
We start wide, with the business context that produces the numbers: markets, competition, interest rates, regulation. Then the statements themselves and the operating model behind them — where processes consume money, how strategy becomes financial goals, what the four perspectives of measurement look like. The middle of the course is budgeting in detail: what to budget, how to benchmark it, payroll, hiring, training, software and the lines everyone forgets. Then process economics, because that is where your controllable money actually sits. And the course closes with decision-making: the biases that distort financial judgement and the models for choosing when you do not have full information.
What is included
• Lifetime access to all course materials
• Active instructor support in the Q&A section
• Udemy Certificate of Completion
• Practical assignments and real business cases
• A section with additional courses, tools and resources
Worth saying plainly
You do not need to become a financier. You need to stop being the person in the room who cannot check whether the number is right. That takes about twenty hours, and it changes every budget conversation you have afterwards. Enrol now and start the first lesson today.