
Learn how culture shapes international business by understanding cross-cultural risk, the dimensions and symbols of culture, and how respecting others' values, language, and norms can influence negotiations and deals.
Characterize culture as a way of life, a collective mental programming that acts like software guiding behavior and is shaped by upbringing and religion.
Explore emic and etic approaches to understanding culture, learn to form neutral insights, and examine high-context and low-context cultures along with the role of corporate culture in global organizations.
Explore six foreign market entry strategies—exporting, licensing, franchising, turnkey contracting, joint ventures, and project-based non-equity partnerships—and their advantages, disadvantages, and how they transfer operations and risk.
Explore six drivers that make emerging markets attractive: lucrative target markets, low-cost manufacturing, sourcing and outsourcing opportunities, rising middle class, and purchasing power parity insights, including the Big Mac index.
Explore the five levels of regional integration from free trade area to political union and learn how free movement of goods, labor, and capital, plus unified monetary policy, shapes regions.
Explore how government subsidies, including cash payments, tax cuts, easier loans, and procurement policies, lower costs for companies and enhance export competitiveness.
Explore convertible and non-convertible currencies, distinguishing hard reserve currencies like the dollar, euro, and yen from non-convertible ones, and understand implications for Kenyan shilling exchangeability in international transactions.
Explain how gray marketing exploits price differences by importing genuine products via unauthorized intermediaries and selling at higher prices; apply coping strategies like standardizing prices and promoting authorized distributors.
Explore five major international payment terms: cash in advance, open account, letter of credit, documentary collection, and consignment payment, plus risk considerations and bank roles.
This certification course will offer students with the knowledge, skills, and abilities to understand the global economic, political, cultural and social environment for understanding the international business context. It will also prepare students to critically evaluate, formulate and execute strategies to succeed in international business ventures. It provides insights on tools and practices that help to identify and interpret international business opportunities by analyzing international management and investment strategies. It also enables exploration of practical issues faced by business managers in international business situations.