Digital Marketing concepts everyone should know

Level - Foundation
English
English [Auto]
Understand common terminologies in Digital Marketing
Improve your Business / services / Brand identity and audience
Apply Search Engine Optimization (SEO) techniques - On-page and Off-page
Power of social media marketing and optimize your social media handles
Grow your email list, blog reach, organic reach, Site traffic, subscriber count and social media followers
Run your email campaigns
Increase in conversions and lead generation if you're connected to some products or services
Understand different types of reports and KPIs Web Analytics
Use Google Ads for Search Engine Marketing
Use Google Analytics for understanding patterns
Optimization your Linkedin pages
Create campaigns on Social media

Requirements

  • Just a basic internet knowledge and a lot of energy to learn more
  • No prior Marketing knowledge required

Description

Are you someone who is still exploring ways to expand their creativity in terms of setting up a business?

Or are you someone who is struggling to understand online platforms to market your services?

If the answer to both of the questions is a yes then you’re at the right place.

It took all of us a pandemic to understand the need of digital channels. Tech world is emerging at a fast pace. People are connecting and growing their business online. And they are earning and learning a lot from it.

When we choose to grow digitally, we start making impact, Business growth, innovation and invention become one of our favourite words.


With our Digital Marketing course, you can:

  • Leverage more benefits in growing your business

  • Can avail more conversions and sales

  • Establish yourself digitally on various platforms

Our main topics of concern are:

  1. Introduction to Digital Marketing

    • Introduction

    • Marketing Funnel

  2. Social Media Optimization

    • Introduction

    • How Search Engine works

    • What a website is made of

    • Keyword research

    • On-page and Off-page optimization

  3. Email Marketing

    • Why Email marketing

    • Email marketing system

  4. Linkedin Profile Optimization

    • Linkedin Optimization

    • ad campaign

  5. Online advertisements

    • Online advertisement

    • Google ads - for Search Engines

  6. Web Analytics -

    • Introduction

    • How to use Google Analytics

Irrespective of your domain expertise, you need to have some knowledge of Digital Marketing. This programme is designed for that. This course is also suitable for those who want to enter as a fresher in Digital Marketing.

Who this course is for:

  • Students of any stream
  • Working Professionals
  • Business Owners/Entrepreneurs

Course content

6 sections18 lectures1h 37m total length
  • Introduction
    05:27
  • Marketing Funnel
    04:07

Instructor

HR, Legal & Financial Management Consulting firm
Akaaro Consulting and Training
  • 4.2 Instructor Rating
  • 1,233 Reviews
  • 13,186 Students
  • 18 Courses

Akaaro Consulting and Training is an HR, Legal and Financial Consulting firm founded by an alumnus of the University of Essex, United Kingdom and certified OD Consultant. Has worked with brands like Google, Uber, HCL Technologies, HSBC, Shell, Thomas Cook, Ford.

Apart from end-to-HR services we are into Corporate Trainings too (IT and non-IT).

Some of the trainings we deal in:

Being Effective Leaders, Presentation Skills, Managing Teams, Effective Decision Making, Time Management, Thinking out of Box, Data Science, Web Development, Selling Skills, Finance for Non-Finance People, MS Excel, Train-the-Trainer, Business Acumen, Inventory Management, Digital Marketing, Medical coding, Human Resource Management, Labour Law

and many more