Certificate Course in Business Management & Entrepreneurship

Name: Certificate Course in Business Management & Entrepreneurship
Rating: 3.8 (4 reviews)

Master Management, Entrepreneurship, Sales, Marketing, Leadership, and Strategy with Real-World Case Studies

Created byAakaro Consulting

Last updated 6/2026

English

English [Auto],

What you'll learn

Get Diploma Certificate in Management and Entrepreneurship
Master Design Thinking, Creativity, and Innovation
Build strong business acumen and financial understanding
Execute sales and service excellence strategies
Implement digital marketing campaigns and LinkedIn optimization
Conduct business analysis with SWOT and PESTLE
Manage teams, recruitment, HR processes, and performance
Develop entrepreneurship skills, business planning, and leadership
Learn retail, merchandising, and luxury brand management
Improve Leadership Quotient for better productivity
Build presentation, pitch decks, and professional communication skills

Course content

17 sections • 85 lectures • 6h 16m total length

Design Thinking Explained: Innovate Like a Pro for Managers and Entrepreneurs2:28
Explain the meaning and importance of Design Thinking
List of some companies which are known for Design Thinking
Explain the difference in creativity, invention and innovation
Traditional vs Design Thinking: Transform Your Approach in Management3:51
Creativity vs Innovation: Entrepreneurship Principles2:38
Core Principles of Design Thinking for Innovation3:47
The 5 Stages of Design Thinking Explained for Managers and Entrepreneurs1:06
Explore the five stages of design thinking—empathy, define, ideate, prototype, and test—and apply them through parallel practice to solve a product, service, or business challenge.
Empathy Stage: Understand Customers Better Than Your Competitors3:08
Master the empathy stage of design thinking to understand customers' emotions, behaviors, and needs, using tools and techniques for user-centered innovation inspired by real-world examples.
Creating Powerful User Personas for Business Managers and Entrepreneurs7:23
User Journey Mapping: Manager & Entrepreneur Perspectives5:00
Empathy Maps: Insights for Business Management7:55
Define Stage: Problem Solving for Managers & Entrepreneurs4:53
5 Whys Technique: Business Management Root Cause Analysis5:38
Fishbone Analysis: Business Management Problem Solving5:31
Explore how fishbone (Ishikawa) diagrams identify multiple root causes, map causes into branches, and apply five whys across material, method, machine, environment, and people factors.
Frame Powerful Problem Statements for Business Management & Entrepreneurship3:10
Ideation Stage: Generating Growth Ideas for Business1:12
Explore the ideation stage of design thinking, covering idea collection to generate many ideas and idea prioritization to evaluate and refine them using prioritization frameworks.
Brainstorming for Business Management & Entrepreneurship4:32
Brainstorming collects as many ideas as possible in phase one of the ideate stage, encouraging diverse, collaborative teams and visualization while remaining user centric.
Prioritize Ideas for Maximum Impact0:58
Move into phase two by prioritizing ideas to select the most valuable and feasible concepts for development. Use voting or powerful techniques to refine the idea set for maximum impact.
Effort vs Impact: Business Management Execution Matrix5:08
MoSCoW Method: Task Prioritization for Managers & Entrepreneurs2:38
Kano Model: Customer Delight in Business Management3:02
Prototype Stage: Testing Ideas for Managers & Entrepreneurs5:28
Essential Prototyping Terminologies Explained2:24
Testing Stage: Validate Ideas Before Launch4:12
Guerrilla Marketing in Business Management and Entrepreneurship1:13

Business Acumen Explained: Think Like a Successful Entrepreneur3:40
Explain the meaning of Business Acumen
Describe the importance of Business Acumen
Essential Business Terms Every MBA Graduate and Manager Must Know8:04
Explain the common terminologies such as Revenue, COGS, Gross Sale, Net Sale, EBITDA, Margin, Markup etc
KPIs: How Business Managers & Entrepreneurs Measure Success9:38
Calculate walkin, conversion, ATV, ABS, ASP, Like-to-Like, Sell-through, Inventory Turn over ratio
Explain the impact of cross-selling and up-selling on Sales KPIs

Customer Touchpoints Explained for Business Management Branding1:58
Brand Promises Explained in Business Management & Entrepreneurship2:11
The GUEST Model: A Framework for World-Class Sales and Service Excellence3:00
Explain the GUEST model of Sales and Service Excellence
Describe the stages in the GUEST model
Attention Grabbing Sales Techniques for Business Managers and Entrepreneurs9:55
Prepare to gain the attention of the customers
Describe the types of greeting approaches
Apply the appropriate greeting approach to gain attention
Apply tactics to gain the attention of the customers
Understanding Customer Needs: The Key to Better Sales in Management2:12
Inculcate the importance of understanding the correct customer needs
Avoid biases in understanding needs
Explain the techniques of getting the maximum information from the customers
Differentiate between open-ended and closed-ended questions
Ask appropriate questions
How to manage Product Explanations for Managers & Entrepreneurs1:56
Explain the FABing technique to get the maximum sales
Apply the FABing technique
Explain the Do's and Don'ts in the product/service presentation
Suggest and Objection Handling for Business Management Success5:04
Suggest other products/services
Explain the meaning and importance of cross-selling and up-selling
Apply cross-selling and up-selling to boost sales
Explain key rules of upselling
Explain feel-felt-found strategy in objection handling
Describe do's and don't of objection handling
Handle the objections of the customers
The Perfect Customer Goodbye: Building Loyalty After the Sale1:41
Leave a good impression on the customers
Differentiate between Customer Service and Customer Experience
Explain the preferred style between Customer Service and Customer Experience

Digital Marketing Fundamentals for Managers and Entrepreneur6:08
Explain the meaning of Digital Marketing
Differentiate between Digital marketing and Traditional marketing
Explain why Digital marketing is better than Traditional marketing
List the key modules
Search Engine Optimization (SEO): How Businesses Rank on Google6:58
On-Page vs Off-Page SEO: Maximize Your Reach for Business Management2:00
Optimize your website with on-page SEO, including high-quality content, clear titles, headings, and keywords, and boost visibility with off-page, local, and technical SEO.
Search Engine Marketing (SEM): Drive Instant Traffic4:11
Google Ads for Beginners: Reach Customers at the Right Moment6:30
Pay-Per-Click Advertising: Pay Only for Results5:28
Popular Social Media Platforms for Managers & Entrepreneurs6:53
Social Media Ads for Business Paid Strategy3:57
LinkedIn Marketing: Build a Professional Network for Managers and Entrepreneurs8:15
Mobile Marketing every Manager and Entrepreneur should know in 202610:38
Explore the rise of mobile marketing and leverage SMS, apps, mobile websites, push notifications, QR codes, social media, and mobile wallet marketing to engage global audiences.
Content Strategy That Attracts & Converts Customers in 20264:31
Growth Hacking Secrets for Fast Business Growth in 20266:49
Digital Marketing KPIs and Metrics: Measure Business Success Accurately4:30

Retail Industry Explained for Managers & Entrepreneurs: How Modern Retail Works6:46
Explain the meaning and importance of Retail
Differentiate between Customer and Consumer
The Evolution of Retail: From Street Shops to E-Commerce5:08
Describe the evolution of Retail
Differentiate between Organised and Unorganised Retail
Explain the key characteristics of Organised Retail
Explain the key characteristics of Unorganised Retail
Retail Formats Explained: Supermarkets, Malls & Online Stores6:17
Describe the common formats in Retail industry
Major Retail Players Dominating the Market3:27
List the key players
7 Ps of Retail: Powerful Retail Strategy Framework for Managers & Entrepreneurs8:19
Explain the meaning and importance of 6Ps of Retail

Pricing Strategies: How Businesses Decide Product Prices3:06
Explain the meaning and importance of various pricing methods
Price Elasticity Explained: How Price Changes Affect Demand7:47
Describe the meaning of price elasticity of demand
Explain the significance of Price elasticity
Calculate the price elasticity
Retail Price Elasticity of Demand (PED) MS Excel Calculations4:58
Survey - Willingness to pay0:40
Take feedback on price worth
Explain the preferred Price points

Requirements

Understanding of the English language.
Interest in Business/Leadership/Management/Entrepreneurship

Description

Are you interested in starting a business, managing a team, or understanding how successful companies operate?

This Certificate Course in Business Management & Entrepreneurship is designed to give you a practical understanding of how modern businesses work — from idea generation to marketing, sales, leadership, and customer management.

In today’s fast-changing economy, professionals are expected to understand business fundamentals, digital marketing, customer experience, and leadership skills. Whether you want to launch your own startup, grow your career, or develop business acumen, this course will equip you with the essential knowledge and tools.

With 5+ hours of structured video content, this course introduces you to core business concepts used by entrepreneurs, managers, and industry professionals.

You will learn how businesses:

• Identify customer problems using Design Thinking
• Develop innovative solutions and business ideas
• Explore key financial and business metrics
• Attract and retain customers through effective sales and service
• Use digital marketing and social media to grow their brand
• Operate in industries such as retail and services
• Set pricing strategies and manage merchandising
• Use technology tools like Excel, Google Drive, and CRM systems
• Build leadership skills and manage teams effectively

This course combines business theory with real-world applications, making it suitable for students, aspiring entrepreneurs, and early-career professionals.

By the end of the course, you will have a strong foundation in business management and entrepreneurial thinking, helping you make better decisions in professional or business environments.

You will also receive a Certificate of Completion which can strengthen your resume, LinkedIn profile, and career prospects.

Who this course is for:

Business Owners/Entrepreneurs
Management students
Managers

Certificate Course in Business Management & Entrepreneurship

What you'll learn

Explore related topics

Course content

Design Thinking and Creativity for Innovation23 lectures • 1hr 27min

Business Acumen3 lectures • 21min

Sales and Service Excellence8 lectures • 28min

Digital Marketing13 lectures • 1hr 17min

Types of Industries1 lecture0

Retail Industry5 lectures • 30min

Buying and Merchandising3 lectures • 20min

Pricing4 lectures • 17min

Barcodes3 lectures • 2min

Point of Sale (POS)1 lecture • 1min

Requirements

Description

Who this course is for: