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CEO Playbook: Generative AI
Rating: 4.6 out of 5(66 ratings)
2,922 students

CEO Playbook: Generative AI

The CEO's Guide to Applying Generative AI Across the Enterprise
Created byProf. Dr. Ana-Maria Olteteanu
Last updated 8/2025
English
English [Auto],

What you'll learn

  • Strategically integrate Generative AI into business operations
  • Use AI to inform strategic decisions across departments
  • Map AI use cases to your company’s key operations
  • Complete a CEO-level strategy to implement AI in your business
  • Build internal AI capability and strategic partnerships
  • Lead AI innovation with confidence
  • Lead AI initiatives responsibly and mitigate reputational risk
  • Understand Generative AI's potential
  • Assess organizational readiness for generative AI

Course content

3 sections • 21 lectures • 2h 43m total length

  • The CEO as an AI-Augmented Decision Maker9:27
  • Decision making with the AI Matrix3:03

    Using the AI decision matrix, categorize decisions by risk and strategic importance to decide when to automate, augment with AI, or own them fully, guiding weekly agenda and leadership focus.

  • Data as a Strategic Asset7:10

    Treat data as the strategic asset fueling leadership analytics by blending structured and unstructured data with generative ai, ensuring accuracy, access, and traceable lineage for better executive decisions.

  • Exercise: Identify your Data Bottlenecks4:29

    Identify your top five leadership bottlenecks by mapping data gaps in pricing, expansion, budgeting, and hiring, and use generative AI to analyze sales calls and CRM notes for faster clarity.

  • Building Executive Dashboards with GenAI6:54

    Build executive dashboards with generative AI that turn data into strategic insights, surfacing changes and next actions. Use AI as a co-pilot to interpret data and guide decisions.

  • Scenario Planning and Risk Forecasting7:22

    Generative ai enables scenario planning and risk forecasting by running multiple what-if simulations, revealing second- and third-order effects, blind spots, and early weak signals.

  • Activity Simulation - Generative AI Scenario5:38

    Simulate a new market entry with generative AI to surface risks, forecast outcomes, and generate strategic options for a health tech SaaS expanding from Germany and the Netherlands into Spain.

  • Crafting your personal AI Strategy9:38

    Craft your personal generative AI leadership system by selecting three focused use cases, aligning data, and assigning ownership. Start small, measure impact, and embed AI into your weekly leadership rhythm.

Requirements

  • No prerequirements - you will learn everything you need to know

Description

You don’t need to code. You need to lead.
The companies redefining their industries with AI aren’t waiting on IT—they’re being driven by the C-suite. CEO Playbook: Generative AI is your strategic guide to leading this transformation—intelligently, responsibly, and with a clear return on investment.

This course is designed for leaders who want more than buzzwords. Over a series of focused, high-impact lessons, you’ll learn how to integrate GenAI into decision-making. How to get more insightful, using Generative AI as an enhancing tool; how to forecast risk with unprecedented speed; and how to unlock hidden potential and opportunity across every department—from product innovation to marketing, operations, customer service, and HR.

You’ll map out where AI can add value today, and build a confident strategy for piloting and scaling tomorrow.

Through real-world case studies, interactive tools, and executive-ready frameworks, you’ll gain the fluency to speak AI, steer cross-functional initiatives, and make technology a board-level advantage—not a black box.

You’ll walk away with:

  • Executive dashboards powered by GenAI insights

  • A prompt-to-insight playbook for strategic use

  • ROI estimators to prioritize AI investments

  • Tools for mapping AI opportunity zones in your org

  • Guidance to scale GenAI use with clarity and control

Whether you’re defending your market position or shaping a new one, this course is your edge. Because in this next era of business, it’s not about using AI—it’s about using it better than the competition.

Who this course is for:

  • Business Leaders looking to understand what can be achieved with AI in the next decade
  • Aspiring Managers preparing for a leadership role that will include AI
  • Leaders and Managers wanting to integrate AI in their business
  • Leaders and CxO wanting to drive innovation, efficiency, and growth with Artificial Intelligence
  • Business Leaders looking for a roadmap to using AI strategically
  • Managers and Leaders wanting to improve processes with AI and prepare for the AI age

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