
Advance your career by switching companies, deciphering job ads, and crafting standout resumes and cover letters, then ace interviews, evaluate offers, and negotiate pay with guidance from a digital mentor.
Course bonuses: PDFs of all lectures (available in the last lecture of every section), a detailed interview guide including assignments given to interviewees, and a detailed job description, great for when you need to do the interviewing.
Drawing on 45 years in business as an executive, entrepreneur, and educator, this course shares mentorship, retirement planning, and career reset strategies.
Discover where to look for new roles, starting with the company site, and use Google jobs, Indeed, LinkedIn, and job alerts to find CEO opportunities and assess postings before applying.
Interpret job ads to reveal what employers want, like a self-starter and a team player, and assess leadership skills, roles, compensation, responsibilities, and title pride.
Discover how to gauge a job's pay using compensation data from Glassdoor, payscale, and the Hays group salaries, including geographic and market-rate insights.
Identify essential requirements in job ads, since HR rarely offers a package. Read every word, clearly clarify multitasking expectations, and get on the short list by personalizing your job application.
Personalize your job application with a custom cover letter tailored to the job ad, and build a modular resume aligned with listing terms for ATS, plus consider video resumes.
Demonstrate your personality with video resumes and video screening, using Tik Tok as an example, while assessing ATS compatibility and tailoring to job type, from corporate spokespersons to trainers.
Master the in-person interview by arriving early, using a notebook to cover key points, and asking five questions to address the biggest challenge while thinking on your feet.
Explore a recent online interview experience to master preparation, tech readiness, and a distraction-free home setup, including early sign-in, camera focus, and how to recover from connection drops.
Assess whether you can fake it till you make it at work by seeking online best practices, securing a mentor, and building genuine confidence, while weighing the implications.
The five key questions for interviewing executives guide honesty, fit, and strengths, plus a time-limited case to test walk the talk.
Explore a time-limited executive interview case, including a director of marketing scenario for a digital portal of smart home devices, three case studies, and a structured rubric.
Analyze two top candidates who didn't make the cut, as one fails on proven results and the other on case depth, while learning the curate and apply approach.
Develop competitive intelligence by reviewing sales trends, mission, plans, and corporate structure using Bloomberg, annual reports, and media. Profile interviewers and key employees while gauging industry trends and future prospects.
Profile interviewers and key leaders by gathering media, positioning statements, and social profiles (LinkedIn, TikTok, YouTube); monitor industry coverage and Google alerts; synthesize findings to align with job requirements.
Learn to curate your information dump into a tailored narrative by highlighting job requirements and your experience, crafting a compelling marketing strategy and return-on-investment focused story.
Develop a memorable, unique story that showcases your value in the final job acquisition strategy, and prepare an interview packet with follow notes, a read-along, and portfolio.
Take control of interview by asking early, targeted questions about the problem this role solves, its priorities, how you'll be evaluated, and how your work aligns with the organization's mission.
Use the 20% salary rule to assess a move, weighing upheaval and unknown players, while growing who knows you through networking.
Learn to assess a compensation package, including moving and home-sale costs, and build a compelling argument to negotiate a higher starting salary without accepting the first offer.
Demonstrates a gentle, evidence-based salary negotiation for a university post, building a three-point case on business and teaching experience, student evaluations, and unique research projects like moral injury.
Negotiate a better offer by researching market salaries and setting a 20% baseline, then list negotiables and non-negotiables and request benefits like start date, remote work, or equity via email.
Navigate the honeymoon period with seven actionable steps starting on day one. Clarify expectations with your boss, set regular check-ins, and build a plan while meeting peers and direct reports.
Meet the 12 executives and key peers, listen actively, ask questions, and gain an enterprise view while identifying who to talk to.
Research industry best practices with Google and industry associations, tailor them to your company, and arrive early or stay late during the 3–6 month honeymoon period while asking naive questions.
Set clear career milestones and stay adaptable as opportunities arise, because advancement is non-linear and often requires switching companies, expanding skills, and building a strong network to reach senior leadership.
My courses offer business advice for the real world from a successful CEO's perspective. This is the first in a series.
Who's this course for?
Anyone with ambition, whether you're already in the business world, or you're about to embark on your new career. In either case, it's time for you to be recognized for what you know and what you can do.
Specifically, the course is for you if:
You're ready to move up to a more senior leadership role: CEO, CMO, CFO, CTO, COO, VP, SVP, Director, Manager or Supervisor
You're unhappy/unsatisfied at work and need to hit the reset button
You've been facing roadblocks at work and need to move on
You keep getting passed over at work and see no future there
You've seen an advertised position that fits you perfectly
You've been told about an interesting position you'd be great for
You have a favorite company you want to work for
You've been terminated at work (laid off, fired, restructured, etc.)
And there's a special lecture if you're about to graduate and want to get a great position quickly
EXTRA: The 5 surprising things you'll dislike about being a CEO and how to deal with them
If any of these situations apply to you, enroll now! And remember that enrolling in the course has zero risk; you have a 100% money-back guarantee if you feel this course doesn't provide the information you need to get to the next level of your career.
Main Objective: to get you to the next level
Sub-objectives: you will be able to:
Find the positions that will further your career. You'll learn the two most effective processes to find your next position.
Decipher job ads to learn what companies are really looking for - you'll be able to determine what your application should focus on. Here's a tip: HR managers don't expect to find someone with all the qualifications and experience they are asking for.
Create an application that gets you noticed. You're going to be up against serious competition. I'll show you step-by-step what you need to do to stand out.
Ace the in-person or online interview - make them want you. We all dread interviews. You'll be able to answer the most important things you'll be asked about; like "tell me about yourself". You'll also learn the toughest questions I ask when interviewing executives and what I expect to learn from their answers. You'll be so ready, your mindset for the interview will be "bring it on".
Determine whether the new company's offer is worth it, and how to ask for more.
Learn the 7 things you must do right away in your new position. Getting the position is only half the battle. Proving yourself to be a valued asset is another thing. I'll explain what I've done to get noticed and valued at the outset, and why it's your critical first step.
Understand the importance of quitting your job gracefully, and how to do it right.
Discover how my best University and College students land a great position quickly or start their own company before graduating. Learn the processes they followed.
Real-world Business Cases: interspersed within the lectures will be business cases where I tell you about situations I've encountered that relate to the lectures, how I dealt with them, including what worked for me and what didn't.
Bonuses:
a) PDFs that summarize each section's lectures. Since I provide the notes for you, you can simply watch the lecture and refer to my notes later.
b) Example of a detailed position description and interview guide. After 45 years in business, these documents are, in my opinion, best practices.
c) Exploratory assignments that offer realistic scenarios for you to resolve (with detailed answers from the Instructor). SAMPLE ASSIGNMENT QUESTION: "You're great at controlling a meeting. You're thinking about controlling the interview (5 person) and telling them what you want them to know. How far do you go in controlling the interview?"
d) EXTRA: 5 Surprising Things You'll Dislike About Being a CEO (and how to deal with them) is the last lecture. I discuss what I didn't expect the first time I became a CEO.
Final thoughts
This course focuses on a) your career development, b) embracing leadership roles and c) augmenting what you learned in your MBA, BBA, Bachelor of Commerce or life experience.
If there's anything you would like me to include in this course, let me know and I'll do my best to add it.
And finally, if you're not convinced the information in my course will help take you to the next level, you have a 100% money-back guarantee within the first 30 days of enrolling.
Kind regards,
Bruce
MBA, B.Ed.
Corporate CEO, Award-winning Educator, Mentor, and Entrepreneur (3 successful businesses launched between 2010 and 2015)