Customer Experience Certification Workshop
What you'll learn
- The difference between customer experience (CX) and Customer Experience Management (CEM)
- The benefits of CEM for an organisation
- Customer Journey Mapping
- Examples of Best practice firms and how they got to be the best
- The link between Customer Experience and Customer Loyalty
- The 12-Steps to developing a great CEM programme
- How to get Certified (CCXP)
Requirements
- None. This course will start a beginner level, but will take you to advanced level.
Description
Customer Experience is fast becoming the industry standard in marketing, and HR (employee experience). Many companies have set up departments within their organisations to focus on Customer Experience. Companies have even set up Director and VP level positions for Customer Experience. Unfortunately there aren't too many people who have much knowledge on Customer Experience. Consequently the demand for people with customer experience knowledge (and certification) is very high.
I have been delivering this workshop to clients all over the world for over a decade now. This workshop will take you from learning the basics of Customer Experience, all the way to advanced topics within Customer Experience. Normally charged at $2000 for a workshop, this course is being offered on Udemy at a discounted price! The videos in the workshop are actually edited recordings from actual workshops that I've delivered. That means you will get the same value, as someone who attended the live version of the workshop.
What will you learn from this workshop:
What is customer experience (CX) and how to apply it to your organisation
What is customer experience management (CEM) and how to adopt it to your organisation
Learn about customer journey mapping,
Develop a customer journey map (using our template)
What it takes to get customers to love your brand (customer loyalty) and how CX fits into it
What you need to pass the CCXP (Certified Customer Experience Practitioner) certification
Who is this for:
Anyone looking to improve their career within marketing and HR
People working in the customer services domain, looking to get advanced knowledge
Anyone interested in getting CCXP certification for career change / progression
Those who are interested in improving the business performance of their organisations
Managers, business owners, startups, looking to create USPs for their business
What's on offer
Same value as a $2000 workshop delivered in person
Customer Experience tools which you can use
Customer Journey Mapping toolkit (just download and use)
Taught by one of the pioneering experts within customer experience
Knowledge to get CCXP certification
Taught based on personal experience and the latest market research
Become an Alumni of the Institute of Customer Management (UK)
Certificate of completion from Udemy
Who teaches this
PhD in Marketing from one of the leading universities in the UK
MBA, with over 20 years of experience in customer services
London based consultant and trainer, who has worked all across the globe with all types and sizes of companies
Author of 3 books on customer experience
One of the leading customer experience and customer loyalty experts in the world
Former Director of an MBA programme at a leading London University
Former professor at leading universities in the world (including Harvard and Bradford)
Former VP of a leading consultancy company in London
Who this course is for:
- Customer Engagement Managers / Directors
- Business Owners & Entrepreneurs
- Customer Service Managers / Directors
- Customer Experience Managers / Directors
- Head / Director of Customer Insights
- Social Media Managers
- Senior Marketing Managers / Directors
- Chief Customer Officers
- Vice President of Marketing
- General Manager
- Director of Business Development
- Director of Operations
- Directors / MDs / CEOs
- Brand Managers
- Senior Executives
Instructor
- 4.2 Instructor Rating
- 923 Reviews
- 3,874 Students
- 4 Courses
Dr Osman Khan is one of the world’s leading management & marketing experts. Dr. Osman Khan, has over twenty years of experience working with companies to improve their business performance. His main areas of expertise are in Marketing, Information Systems Management, and Strategic Management. He has worked with numerous companies across the globe as a consultant, trainer, researcher and as a member of the management team. His has worked with companies of all sizes, including Fortune 500 and FTSE 50 listed firms. He has been consulting for organisations from Europe and the Middle East, as well as helping firms from the UK and USA in improving customer loyalty, increasing sales, and reassessing strategic marketing goals.
Dr. Khan has worked as a Director at a leading university in London, UK, where he won the prestigious Times Higher Education Award. He has taught at some of the leading universities in the world including, Harvard, Bradford, etc.
Osman has an MBA (specialising in IT Management), and a PhD in Marketing (Bradford). Dr Khan is the author of the book, “Getting Customers to Love your Brand”, and has published an additional three books at the European Centre for Best Practice Management. He is also on three UK based awards.
Moreover, he is actively engaged in conducting training and consulting work. He is on the editorial board of four international journals, as well as on the board of directors of three firms.