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Customer Experience Certification Workshop
Rating: 4.2 out of 5(971 ratings)
4,052 students

Customer Experience Certification Workshop

The workshop that will help you get the CCXP certification
Created byDr Osman Khan
Last updated 4/2022
English

What you'll learn

  • The difference between customer experience (CX) and Customer Experience Management (CEM)
  • The benefits of CEM for an organisation
  • Customer Journey Mapping
  • Examples of Best practice firms and how they got to be the best
  • The link between Customer Experience and Customer Loyalty
  • The 12-Steps to developing a great CEM programme
  • How to get Certified (CCXP)

Course content

10 sections64 lectures3h 22m total length
  • Participant Introductions4:20

    We would like to introduce ourselves to each other.  Here's a brief introduction about me.

  • Which CX Certification are we catering to?5:49

    Please note, EPCA is now part of the European Marketing and Management Association (EUMMAS).  EUMMAS is a group of leading universities from around Europe.  The EUMMAS accredited certificate will have a high level of credibility, since its backed by dozens of Europe's top universities.

  • Origins of CX - Production Era3:14
  • Origins of CX - Product Focus1:56
  • Origins of CX - Selling Focus1:38
  • Origins of CX - Marketing Focus1:28
  • Focusing on services2:27
  • What does BMW sell?

Requirements

  • None. This course will start a beginner level, but will take you to advanced level.

Description

Customer Experience is fast becoming the industry standard in marketing, and HR (employee experience).  Many companies have set up departments within their organisations to focus on Customer Experience.  Companies have even set up Director and VP level positions for Customer Experience.  Unfortunately there aren't too many people who have much knowledge on Customer Experience.  Consequently the demand for people with customer experience knowledge (and certification) is very high.

I have been delivering this workshop to clients all over the world for over a decade now.  This workshop will take you from learning the basics of Customer Experience, all the way to advanced topics within Customer Experience.  Normally charged at $2000 for a workshop, this course is being offered on Udemy at a discounted price!  The videos in the workshop are actually edited recordings from actual workshops that I've delivered.  That means you will get the same value, as someone who attended the live version of the workshop. 

What will you learn from this workshop:

  • What is customer experience (CX) and how to apply it to your organisation

  • What is customer experience management (CEM) and how to adopt it to your organisation

  • Learn about customer journey mapping,

  • Develop a customer journey map (using our template)

  • What it takes to get customers to love your brand (customer loyalty) and how CX fits into it

  • What you need to pass the CCXP (Certified Customer Experience Practitioner) certification

Who is this for:

  • Anyone looking to improve their career within marketing and HR

  • People working in the customer services domain, looking to get advanced knowledge

  • Anyone interested in getting CCXP certification for career change / progression

  • Those who are interested in improving the business performance of their organisations

  • Managers, business owners, startups, looking to create USPs for their business

What's on offer

  • Same value as a $2000 workshop delivered in person

  • Customer Experience tools which you can use

  • Customer Journey Mapping toolkit (just download and use)

  • Taught by one of the pioneering experts within customer experience

  • Knowledge to get CCXP certification

  • Taught based on personal experience and the latest market research

  • Become an Alumni of the Institute of Customer Management (UK)

  • Certificate of completion from Udemy

Who teaches this

  • PhD in Marketing from one of the leading universities in the UK

  • MBA, with over 20 years of experience in customer services

  • London based consultant and trainer, who has worked all across the globe with all types and sizes of companies

  • Author of 3 books on customer experience

  • One of the leading customer experience and customer loyalty experts in the world

  • Former Director of an MBA programme at a leading London University

  • Former professor at leading universities in the world (including Harvard and Bradford)

  • Former VP of a leading consultancy company in London


Who this course is for:

  • Customer Engagement Managers / Directors
  • Business Owners & Entrepreneurs
  • Customer Service Managers / Directors
  • Customer Experience Managers / Directors
  • Head / Director of Customer Insights
  • Social Media Managers
  • Senior Marketing Managers / Directors
  • Chief Customer Officers
  • Vice President of Marketing
  • General Manager
  • Director of Business Development
  • Director of Operations
  • Directors / MDs / CEOs
  • Brand Managers
  • Senior Executives