Canva for Beginners - Graphic Design Theory Volume 1

Shapes are formed when strokes become enclosed, creating elements of value and color. Almost everything we see can be classified as a shape. Most objects can be broken down into simple shapes, which are easier for the viewer to recognize.

Value shows how light or dark an object is, regardless of it's color. Value helps create form and patterns, and contrasting value can help draw the viewer's attention.

The size of an object or element is a measurement of it's dimensions. Size can be measured in different ways, including inches, millimeters, pixels, and points. Size is used in scale and proportion to help relay a thought.

Space is defined as the positive or negative space within a design. Positive space is typically the main focal element in a design, while negative space is the rest of the design that doesn't contain positive space. Both negative and positive space are equally important to understand design and create balance.

Balance is achieved when equal visual weight is given to certain properties of your design. Designs can be balanced by symmetry, value, focus, and color. A balanced design can feel inviting, organized, or unified while an unbalanced design can create irritation, uneasiness, or disproportion.

Elements in a design are emphasized when attention is drawn to them by the properties and principles used. Emphasis can be made by making something bolder, bigger, or more colorful. Emphasize the things you want to get across to the viewer, and deemphasize elements that are less important.

Movement in a design can create motion and direct the viewer's eye to a certain element. Movement can also be expressed through patterns or through the physical movement in a photograph or image. Use movement in your design to keep the viewer engaged and their brain activated.

Designs are harmonious when the principles of design are used and are working together cohesively. Harmony can give the viewer a feeling of pleasure and comfort when viewing your design. On the other hand, you can break harmony in a design to give the viewer a feeling of uneasiness.

Color value describes how light or dark that particular color is. Value can be used in color to create emphasis and provide a range of tints and shades for form or patterns. Experiment with value to see how it can cause contrast to help draw in your viewer's attention.

The intensity of a color is referred to as it's saturation. Saturation can make your design come alive, and desaturated an image can decrease it's visual weight in your design. Use contrasting saturation values to make an element stand out or pop in your design.

Colors are given temperatures to describe their place within the color spectrum. Hot or warm colors are the reds, oranges, and yellows while cool or cold colors are the blues, greens, and purples. Using hot, cold, or a combination of the two temperatures can relay different meanings to your audience.

In different cultures, religions, political views, and lifestyles throughout the world, colors are given different meanings to portray ideas. In some countries, red might mean something big and powerful, while in another country it can relate to disease or famine. Knowing your audience and the different meanings colors have can play an important role when creating your design or brand.

The name of any typography is given a font type. The font type describes the text being used based on different characteristics such as classification, spacing, mood, and weight. Choosing the right font in your design will be crucial to relaying a certain message to the viewer.

Fonts are given different classes based on the strokes made to symbolize that text. Serif and san-serif fonts are typical online and in magazines, while script and special fonts portray a different feeling. Fonts can also be described as dingbats, which are icons that can be used as graphic elements in your design.

Fonts are given a mood, or a feeling that is shown by the style of fonts being used. Fonts can be described as funny, informal, bold, or modern. Knowing the different font moods will help you remember which type of font to choose when designing something specific.

Font weight refers to the thickness of the character being used. Thin, medium, and bold are some words that can describe font weight. Usually, these weights are applied to the same font styles creating a variety of that one particular font.

The focal point of any design is the main subject that you want your audience to see. The focal point can be shown through any of the design principles including contrast, movement, or balance. When designing, imagine what exactly it is you want your viewer to know and use that as your focal point in your design.

Guiding lines are used in designs to help point the viewer's eye towards a focal point. Things such as direction and movement can help shape the way the viewer's eyes move around the design. Placing subtle guiding lines in your design can really help control what it is you want your audience to see.

Borders and vignettes in designs can help keep the viewer's attention enclosed within your work. These framing elements keep the viewer's eyes from wandering off the page and looking at something else. Framing elements can be something as simple as a rectangle, or more complex objects such as a doorway or foilage.

Alignment in designs can help achieve a nice uniform and easy-to-digest feeling. Objects and elements in your scene can be aligned together, to the page, or to other elements in the design. Designs that are out of alignment can create discomfort and distraction to the viewer, which might be something you want to use to your advantage.

I appreciate you going through this course. Hopefully you learned some valuable material to help your designs really stand out. Feel free to contact me if you have any further questions or want to provide feedback.