Campaigning for Change

This lecture looks at how you select an issue for campaigning focus and introduces the 'but why?' technique.

This lecture provides a practical example of how the 'but why' technique can sharpen and focus a campaign.

This lecture highlights the importance of developing a shared understanding of the external environment for your campaigning and suggests some key questions for campaigners.

This lecture looks at the importance of evidence to fuel your campaigning and suggests some key points to think about when developing evidence for a campaign.

This lecture introduces the TEA test and gives an example of when the TEA test was put into action in a campaign for change.

This lecture sets out how campaigners should approach thinking about their own credibility to campaign and how they might want to think about managing the risks from their campaign.

This lecture introduces the influence tree - a vital campaigning tool that should become the road map for your campaign.

This lecture introduces a campaigning tool that seeks to use opposition to strengthen your campaign message.

This lecture sets out two practical campaign examples where use of the opposition matrix helped to focus the campaigns' messages.

This lecture offers a simple approach to theory of change as a way of building momentum for your campaign.

This lecture explains how story telling can be a very effective technique to bring your theory of change to life.