Career Development (1 of 2): Your Brand, Plain & Simple
What you'll learn
- What is important to hiring managers.
- How to build your "brand".
- How to prepare yourself for an interview.
- How to find new opportunities.
- There are no course requirements or prerequisites.
Note: This course was recently updated (Dec 2022)
This is part 1 of a 2 part series on Careers
WHY IS THIS COURSE IMPORTANT?
Landing your first job or moving from one job to another can be a pretty traumatic experience. There is the building of your resume, the concern of your online presence, the issue of how you present yourself, where to look for jobs and then finally how to negotiate your new position. Some candidates feel awkward about presenting themselves, others brag too much. Wouldn't it be nice to see this whole process from the other side of the table so you can understand what is really important and what is not? This course does just that.
WHAT WILL YOU LEARN IN THIS COURSE?
In this course, you will learn:
What is Important to You?
Identify and Build Your Brand
Build Your Story
Build Your Resume
Your Digital Footprint
This course includes:
Quiz to test your retention
Significant number of resources to do a deeper dive into his topic.
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
You will learn a lot from this course if you are
Thinking about choosing healthcare as a career
Looking to advance your career in healthcare
Looking to expand your knowledge of healthcare to better perform your current job and better understand how it fits into the ecosystem of patient care and better serve those in need
Curious about everything and want to learn more about healthcare just for the sake of expanding your knowledge base.
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. This is why I have appended "Plain and Simple" to all my courses.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of university teaching.
Who this course is for:
- Those who are applying for their FIRST job
- Those who are seeking to getting promoted WITHIN their CURRENT organization
- Those who are seeking a NEW opportunity within their CURRENT organization
- Those who are seeking a NEW opportunity with a NEW organization.
Tom Giordano is a 28 year veteran of Philips Healthcare. He retired in 2005 as Vice President of Marketing, where he was responsible for 240 marketing professionals and several billion dollars in product. Through his career, Tom held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, he was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. Tom played a key role as a course developer and instructor in the management development and executive training efforts with the Philips High Potential Development Center.
Following his retirement from Philips, Tom joined the adjunct faculty of the graduate business schools of the University of New Haven in Connecticut and the University of Washington in Seattle. He currently holds a positiion as "Executive in Residence" at the University of New Haven and continues to teach there with exceptionally high student reviews.
In 2009, while teaching at UW and UNH, he became President of Sectra Healthcare North America for 2 years to lead a very successful turnaround effort.
Tom built a very successful internship program between Philips and the University of Washington and served as a mentor there for 15 years. He also served as a mentor in the University of Washington mentor program and was featured in the book "Mentoring Moments" by Susan Canfield.
Tom serves as chairman of the Patient Advisory Council of Saint Vincent's Hospital in Bridgeport, CT
Tom holds executive coaching certifications with both Lore International and Tilt 360. He holds a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida.