Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)
4.4 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
114 students enrolled

Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)

Viral Marketing Secrets for Startups, Artists and Entrepreneurs
4.4 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
114 students enrolled
Created by Bob Baker
Last updated 12/2016
English
English [Auto]
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 4 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Know the Six Elements of Marketing Ideas That Stick
  • Understand the Five Stages of Consumer Adoption
  • Act on the Three Steps to Viral Marketing
  • Launch a Successful Word-of-Mouth Marketing Campaign
Requirements
  • Have a talent, idea, product, service, or cause they want to promote
  • Be curious and have a genuine interest in learning the secrets to buzz marketing
Description

Question: Who's talking about YOU? More important, what are they saying about you, your product, service, talent or cause?

Are you creating ideas that spread ... or that wither on the vine?

I've spent the past two decades of my life researching marketing, conducting hundreds of interviews with successful entrepreneurs, and putting into practice what I learned.

Like you, I've always wondered, "Why do some people and ideas become wildly popular while most live in obscurity?"

In this course I distill years of research and wisdom into the anatomy of buzz. I give you the foundational principles that every entrepreneur should know about successful word-of-mouth marketing campaigns, including:

  • Examples of Viral Ideas and Buzz Marketing
  • The Six Elements of Marketing That Sticks
  • The Five Stages of Adoption
  • Three Steps to Viral Marketing
  • The Secret Behind 'The Secret'
  • Tipping Points and Critical Mass

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Who this course is for:
  • Startups and entrepreneurs
  • Musicians, writers, visual artists, and other creatives
  • Anyone with a cause or idea worth spreading
Course content
Expand all 30 lectures 01:33:30
+ Setting the Stage for Word-of-Mouth Marketing Success
8 lectures 18:36
How to Navigate a Udemy Course
00:40

Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.

Buzz Hacking Worksheets
4 pages
Examples of Viral Ideas and Buzz Marketing, Part 1
05:31
Links to Part 1 Viral Videos
00:22
Examples of Viral Ideas and Buzz Marketing, Part 2
04:20
Links to Part 2 Viral Examples
00:11
+ The Six Elements of Marketing That Sticks
10 lectures 31:12
Introduction to the Six Elements
01:01
The "Easy-Peasy" Element
05:37
The "Say What?" Element
04:38
The "Solid as a Rock" Element
04:22
The "Says Who?" Element
05:19
The "Feel Me" Element
02:55
The "Dark and Stormy Night" Element
03:10
Listen to the "Barney Rotten" song
00:10
The Sixth Element - Part 2
02:48
Summary of the Six Elements
01:12
+ Examining the Six Elements of Buzz
4 lectures 11:09
Blenders and Big Gas Savings
02:10
The Taco Bell Target
02:55
The Lawyer Turned Lego Brick Artist
03:02
The Legacy of JFK and MLK
03:02
+ The Anatomy of Buzz
6 lectures 20:48

In case you didn't do this earlier ... Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.

Buzz Hacking Worksheets
4 pages
Everett Rogers and the Five Stages of Adoption
04:58
The Secret Behind "The Secret"
06:02
Who's Your Choir?
02:36
Three Steps to Viral Marketing
02:55
Tipping Points and Critical Mass
04:17