Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)

Name: Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)
Rating: 4.2 (26 reviews)

Viral Marketing Secrets for Startups, Artists and Entrepreneurs

Created byBob Baker

Last updated 12/2016

English

English [Auto],

What you'll learn

Know the Six Elements of Marketing Ideas That Stick
Understand the Five Stages of Consumer Adoption
Act on the Three Steps to Viral Marketing
Launch a Successful Word-of-Mouth Marketing Campaign

Course content

5 sections • 30 lectures • 1h 25m total length

Introduction to Buzz Hacking3:09
Discover how to create buzz and successful word-of-mouth campaigns by analyzing viral marketing, the six elements that stick, and how ideas spread from core groups to wider circles.
How to Navigate a Udemy Course0:40
Buzz Hacking Worksheets4:00
Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.
Examples of Viral Ideas and Buzz Marketing, Part 15:31
Explore how viral ideas and buzz marketing spread through video, with examples like will it blend, Dollar Shave Club, and ship your pants to spark online conversations.
Links to Part 1 Viral Videos0:22
Examples of Viral Ideas and Buzz Marketing, Part 24:20
Links to Part 2 Viral Examples0:11
Two Important Word-of-Mouth Marketing Questions4:23

Introduction to the Six Elements1:01
Explore the six elements that make ideas stick and spread, drawing on Chip Heath and Dan Heath's Made to Stick to boost word-of-mouth marketing and viral potential.
The "Easy-Peasy" Element5:37
Master the easy peasy element by keeping ideas simple and easily communicated from person to person. Focus on core value and simplicity, avoiding bells and whistles so your message sticks.
The "Say What?" Element4:38
The "Solid as a Rock" Element4:22
The "Says Who?" Element5:19
The "Feel Me" Element2:55
Craft emotion-driven marketing ideas that make people feel something, prompting shares. Evoke laughter or tears through relatable moments, underdog stories, reunions, and cute animals.
The "Dark and Stormy Night" Element3:10
The dark and stormy night element centers on story, showing how a high-energy, one-take recording under pressure can engage listeners and spark curiosity.
Listen to the "Barney Rotten" song0:10
The Sixth Element - Part 22:48
Explore how story fuels human connection and word-of-mouth by examining a founder's origin story and the genesis of a brand. Craft personal narratives that inspire sharing and viral buzz.
Summary of the Six Elements1:12

Blenders and Big Gas Savings2:10
Analyze how the six elements of buzz drive real-world marketing, using will it blend and Kmart campaigns to show how simple, concrete, and unexpected ideas spark emotion and credibility.
The Taco Bell Target2:55
Analyze Taco Bell's viral stunt that used credibility, emotion, and creativity to spark buzz: a satellite landing target offering free tacos, earning broad media attention.
The Lawyer Turned Lego Brick Artist3:02
The lecture shows how a lawyer-turned Lego brick artist uses an unexpected career pivot, childhood nostalgia, and media coverage to spark word-of-mouth buzz through a compelling six-element story.
The Legacy of JFK and MLK3:02
Explore how JFK's moon pledge and MLK's I Have a Dream speech demonstrate emotion, credibility, and storytelling to drive viral buzz in word-of-mouth marketing.

Buzz Hacking Worksheets4:00
In case you didn't do this earlier ... Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.
Everett Rogers and the Five Stages of Adoption4:58
Explore Everett Rogers' five stages of adoption: innovators, early adopters, the gap before the early majority, late majority, and laggards. Learn how ideas spread through word-of-mouth and viral buzz.
The Secret Behind "The Secret"6:02
Explore how the secret spread through word-of-mouth and a nontraditional launch, from trailer virality and early adopters to Oprah's tipping point, illustrating the law of attraction case study.
Who's Your Choir?2:36
Preach to the choir first, engaging early adopters and innovators who already recognize the value, then amplify through their networks to expand beyond the low hanging fruit.
Three Steps to Viral Marketing2:55
Discover three steps to viral marketing: create something remarkable for a specific audience, then target innovators and early adopters, and finally empower them to spread the word.
Tipping Points and Critical Mass4:17
Explore tipping points and critical mass in how ideas spread, identifying connectors, mavens, and salesmen who drive growth from early adopters to the early majority.

Requirements

Have a talent, idea, product, service, or cause they want to promote
Be curious and have a genuine interest in learning the secrets to buzz marketing

Description

Question: Who's talking about YOU? More important, what are they saying about you, your product, service, talent or cause?

Are you creating ideas that spread ... or that wither on the vine?

I've spent the past two decades of my life researching marketing, conducting hundreds of interviews with successful entrepreneurs, and putting into practice what I learned.

Like you, I've always wondered, "Why do some people and ideas become wildly popular while most live in obscurity?"

In this course I distill years of research and wisdom into the anatomy of buzz. I give you the foundational principles that every entrepreneur should know about successful word-of-mouth marketing campaigns, including:

Examples of Viral Ideas and Buzz Marketing
The Six Elements of Marketing That Sticks
The Five Stages of Adoption
Three Steps to Viral Marketing
The Secret Behind 'The Secret'
Tipping Points and Critical Mass

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Who this course is for:

Startups and entrepreneurs
Musicians, writers, visual artists, and other creatives
Anyone with a cause or idea worth spreading

Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)

What you'll learn

Explore related topics

Course content

Setting the Stage for Word-of-Mouth Marketing Success8 lectures • 23min

The Six Elements of Marketing That Sticks10 lectures • 31min

Examining the Six Elements of Buzz4 lectures • 11min

The Anatomy of Buzz6 lectures • 25min

Final Thoughts and Action Steps2 lectures • 4min

Requirements

Description

Who this course is for: