The Busy Coach's Guide to Creating Client-Attracting Content

Although it may sound like a rhetorical question, it's important to answer it for real: Why are we creating content, anyway? That's what we'll explore in this section. When you have your own answer, the process of creating content gets so much easier and faster. Let's put an end to the struggle of content creation.

There is a bigger reason for creating content, and that's what we'll talk about in this lesson.

With this lesson, I can't help but think of the Madonna song from the late '80s, "Express Yourself." 

Nervous about being visible because of "haters'? This lesson may change your mind.

Pause and answer these questions to get the most from the lessons in this module.

People want to be WOWed. The good news is, it's not hard to do -- if we keep a couple of simple ideas in mind.

A big piece of the WOW factor is simply aiming higher with the content we share.

The simplest and most effective shift you can make in your content is this: Be a leader.

The biggest secret to wow-ing people is bringing more WOW factor to your own life.

Pause and answer these questions to get the most from the lessons in this module.

Lots of people say to "give it all away" in your free content. What does that actually mean, and is it a good strategy?

When you develop 2 or 3 "content pillars" and teach from those in your free (and even paid) content, you'll never run out of ideas. Not only that, but your voice will get stronger and even more memorable.

Have you ever seen free content that was so good, you would have paid for it? You can create that kind of impression, too.

Pause and answer these questions to get the most from the lessons in this module.

If you were to focus your energy on developing one type of content, make it stories.

People LOVE to see someone document their process and their progress. It's like a page turner!

We can connect to people in a fun way by sharing other aspects of our life with them. We don't to get overly personal, but showing glimpses into our everyday life makes us more relatable and trustworthy.

Pause and answer these questions to get the most from the lessons in this module.

Content can also equal SELLING. Selling in your content should become the norm, not the exception. It can be fun, too -- because people LOVE to buy things!

You never have to be "sales-y" when you sell in your content. The most important thing to remember is that selling is simply inviting someone to take the next step.

I have a funny story about selling that taught me a BIG and important lesson at the start of my coaching business.

Pause and answer these questions to get the most from the lessons in this module.

Repurposing is the name of the game. You don't have to start from scratch every single time. If you can, learn how to use video for your content because it offers the widest range of possibilities.

It can seem weird to repeat yourself in your content, but it's the best way to get your message -- and offers -- to people and spur them to actions. That's exactly why the big corporations run the same ads over and over again, so let's learn from them.

Many coaches don't raise their level of visibility because they're worried about being "perfect." No one cares about perfection. YOU are the perfect coach for someone out there, so help them find you.

Pause and answer these questions to get the most from the lessons in this module.

You can do this! You have everything you need to attract clients that are perfect for your coaching offers. I don't just believe in you. I know!

A request: If you enjoyed this course, I would really appreciate a review. Thank you so much, and I can't wait to see what you create. XO Mary

7 steps that you can take to move things forward -- with more FUN.

Extra goodies for you as you continue to build the coaching business and life you truly desire.