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Keep shoppingBusinesses: How to Use Twitter for PR and Media Coverage
6,336 students
Businesses: How to Use Twitter for PR and Media Coverage
Use social media to help your business' PR and marketing and achieve coverage in top tier media outlets (all for free!)
Created byClaire Gamble
Last updated 3/2019
English
What you'll learn
- Why Twitter is such a powerful social media tool for PR, media relations and marketing for businesses.
- How to create your profile to attract the attention of journalists on Twitter.
- How to monitor and use the hashtag #journorequest to achieve media coverage for you and your business in national newspapers, radio and TV.
- How to monitor trending topics to find ideas for by-lined features and comments in the media.
- How to approach your own content and join in conversations to secure media coverage for your business.
- Get access to a FREE checklist to help you maximise your PR, media and marketing results for your business using Twitter.
Explore related topics
Course content
8 sections • 8 lectures • 30m total length
Requirements
- Have a business
- About to launch a business
- Carry out some marketing and business tasks for clients (e.g. social media management, virtual assistant, digital marketer)
Description
This free marketing training module is the ultimate business guide to using Twitter for PR and media coverage. It covers everything you need to know about using the social media platform to support your public relations activity, find and build relationships with journalists and secure national media coverage. The module covers several different tactics when using Twitter to boost your PR and media results, including tried and tested ways to achieve national media coverage.
Who this course is for:
- Small businesses
- Startups
- PR and marketing students
- Freelancers
- Digital marketers