Businesses: How to Use Twitter for PR and Media Coverage

Use social media to help your business' PR and marketing and achieve coverage in top tier media outlets (all for free!)
Rating: 4.0 out of 5 (68 ratings)
4,292 students
Businesses: How to Use Twitter for PR and Media Coverage
Rating: 4.0 out of 5 (68 ratings)
4,292 students
Why Twitter is such a powerful social media tool for PR, media relations and marketing for businesses.
How to create your profile to attract the attention of journalists on Twitter.
How to monitor and use the hashtag #journorequest to achieve media coverage for you and your business in national newspapers, radio and TV.
How to monitor trending topics to find ideas for by-lined features and comments in the media.
How to approach your own content and join in conversations to secure media coverage for your business.
Get access to a FREE checklist to help you maximise your PR, media and marketing results for your business using Twitter.

Requirements

  • Have a business
  • About to launch a business
  • Carry out some marketing and business tasks for clients (e.g. social media management, virtual assistant, digital marketer)

Description

This free marketing training module is the ultimate business guide to using Twitter for PR and media coverage. It covers everything you need to know about using the social media platform to support your public relations activity, find and build relationships with journalists and secure national media coverage. The module covers several different tactics when using Twitter to boost your PR and media results, including tried and tested ways to achieve national media coverage.



Who this course is for:

  • Small businesses
  • Startups
  • PR and marketing students
  • Freelancers
  • Digital marketers

Course content

8 sections • 8 lectures • 30m total length
  • Introduction and welcome
    01:30

Instructor

PR, digital marketing and content marketing consultant
Claire Gamble
  • 4.0 Instructor Rating
  • 68 Reviews
  • 4,292 Students
  • 1 Course

A PR, marketing and content expert with over 12 years' experience working in the media, communications and creatives industries.

As the MD of Unhooked Communications I work with national and international businesses to manage their reputations and brand perception, engage with stakeholders and make them more visible.

I'm also the founder of PR Unlocked, a digital platform for startups, small businesses and digital marketers to help them do their own PR and marketing.