Business Book Publicity and Marketing

Name: Business Book Publicity and Marketing
Rating: 5.0 (10 reviews)

Promote Your Business Book with Proven Publicity Strategies, Media Kits, Pitch Emails, Articles, and Social Media Tools

Created byMaureen Kelly

Last updated 3/2026

English

What you'll learn

Learn how to create a professional media kit that attracts journalists, podcasters, and event organizers.
Understand how to write strong author bios, book summaries, and pitch emails that get media attention.
Develop a full publicity strategy using articles, op-eds, social media, and review platforms to grow your reach.
Gain the tools to promote your business book confidently and consistently across traditional and digital channels.

Course content

5 sections • 32 lectures • 1h 17m total length

Introduction to Business Book Publicity and Marketing0:30
Learn proven publicity and marketing strategies for your business book, including step-by-step execution and current best practices from an experienced nonfiction PR expert.
Business Book Publicity and Marketing4:24
Position your business book with a media kit, author bios, and book summaries, then pitch podcasts, print, radio, TV, and online media to build visibility via content and reviews.
Competitive Analysis3:28
Conduct a competitive analysis to validate market demand, study 3–5 similar books for publicity insights, and build a targeted media list while highlighting the author's unique selling points.
Publicity Plan1:13
Guide generative AI to craft a distinctive publicity plan by providing detailed prompts and a meaty book synopsis, then generate a customized checklist and calendar of activities for your audience.
Pre Launch2:42
Plan a 3–6 month pre-launch to build visibility and anticipation. Define your audience, set up a book page with synopsis and pre-order, and seek endorsements and podcast opportunities.
Book Launch2:12
Launch your book to maximize visibility and sales momentum in the release month with a press release, social media blitz, early reviews, and optimized Amazon page with keywords and categories.
Post Launch1:36
Maintain momentum post launch by leveraging publicists, repurposing excerpts into LinkedIn articles, videos, and infographics, and pursuing corporate training partnerships and awards.
Long Term Platform Growth1:04
Authors amplify business growth by repurposing timeless articles, using the book as a calling card for consulting, speaking, and board opportunities, and expanding reach via podcasts and online courses.

Creating a Professional Media Kit3:55
Assemble a professional media kit that positions you as a credible, media-ready expert and streamlines outreach with an author bio, press release, pitch, Q&A, and high-res headshot.
Creating Your Author Biography5:28
Creating Your Book Summary4:02
Craft a concise, plain-spoken book summary for the media kit that answers what the book is about, who it's for, and why it matters now, for journalists and media.
Creating Your Email Pitch Template5:43
Craft a personalized email pitch template for book publicity featuring a strong subject line, hook, author bio, bullet points, clear proposal, and call to action, with a media kit link.
Creating Your Press Release3:50
Creating Your Sample Q&A2:24
Creating Your Online Media Kit3:20
Create an online media kit on your website that bundles author bios, a high-res headshot, book summary, press release, sample Q&A, and extras, organized with clear labels for 24-hour access.

Choosing a Media Database10:09
Book Reviews1:16
Pitch relevant podcasts four to six months before your launch to support long-form storytelling, and listen to an episode to match format and tone while highlighting themes to boost outreach.
Print Interviews1:16
Podcast Interviews1:16
Use podcast interviews to expand your book ideas, share personal experiences, and build trust, while pitching four to six months before launch and highlighting key themes.
Radio Interviews0:58
Reach broad, real-time audiences with radio interviews during launch week by pitching local to national stations, delivering one or two clear points concisely, and handling live questions.
TV Interviews1:11
Tv interviews boost visibility through a prepared media kit with headshots and clips, emphasizing a visual angle, one clear point, energetic delivery, and confident posture to promote your book.
Online Video Interviews1:10
Harness online video interviews across Zoom, YouTube channels, webinars, and live streams to build visibility without travel. Prepare at home with lighting, a quiet room, clean background, and stable internet.
Following Up on Pitches0:54
Follow up pitches with a message 5–7 days later, surface value, and offer materials; if no reply, final follow-up after a week, then wait a month for a new angle.

Why You Need a Blog4:02
Use a blog as a powerful, long-term visibility and credibility asset through SEO and AI optimization, with short, focused posts that build your expertise and knowledge base.
Articles1:00
Identify three to five themes from your book and turn each into articles covering tactical advice, case studies, trends, and predictions for strategic publication on your website and trade outlets.
Op-Eds0:52
Pitch op-eds to publications to comment on timely industry trends related to your book. Deliver a clear argument with a unique point of view, applying your expertise to extend reach.
Content Marketing1:46
Publish consistently on LinkedIn, Medium, Substack, and Reddit by turning book sections into standalone articles with varied titles and visuals, and include a purchase link in headers or footers.
Social Media1:45
Focus on the platforms your audience uses, share behind the scenes content and quotes with strong visuals, and amplify media outreach; prioritize LinkedIn, then Facebook, X, Instagram, and YouTube.
Amazon Reviews1:07
Amazon reviews boost your book's discoverability by influencing the algorithm, recommendation engine, and purchasing decisions, while building social proof with journalists and podcasters through an authentic steady stream of feedback.
Goodreads0:48
Leverage Goodreads to help readers discover business books, join discussions, and write reviews, while keeping a complete author profile and accurate book page to boost visibility and shelves.
HARO - Help a Reporter Out1:21
Leverage Faro for quick media wins by answering journalist queries with concise responses and a link to your media kit; consider ProfNet as a paid option.

Requirements

There are no prerequisites. This course is designed for beginners, first-time authors, and seasoned professionals looking to strengthen their book publicity skills.

Description

If you’re writing or publishing a business book and want to learn how to market it effectively, this course will show you exactly how to do it. Business Book Publicity and Marketing is a comprehensive, step-by-step guide designed to help authors promote their books, attract media coverage and build long-term visibility. Whether you’re a first-time author or an experienced expert, you’ll learn proven strategies for book publicity, author branding and media outreach that get real results.

In this course, you’ll discover how to create a professional media kit, write strong author bios and book summaries, develop pitch emails that get opened, and secure interviews across podcasts, print outlets, radio, TV, and online video. You’ll also learn how to market your business book using articles, guest posts, op-eds, social media content, LinkedIn, Medium, Substack, Reddit, Amazon, Goodreads, and HARO.

Drawing on more than 20 years of experience working with bestselling business authors and top media outlets, I’ll walk you through every part of the book promotion process so you can confidently launch your book, increase your reach, and position yourself as a thought leader in your field.

By the end of this course, you’ll have a complete publicity and marketing plan for your business book and the tools to execute it successfully. If you’re ready to grow your influence, expand your audience, and get your business book noticed, this course is for you.

Who this course is for:

This course is for business book authors, entrepreneurs, consultants, and thought leaders who want to promote their book effectively and build a strong media presence.
Ideal for first-time and experienced authors, experts, coaches, and founders who want practical, step-by-step guidance on how to market and publicize a business book.
Perfect for anyone preparing to publish or already promoting a business book and looking to attract media attention, secure interviews, and grow their audience.
Created for professionals writing business, leadership, entrepreneurship, or personal development books who want to leverage publicity to expand their brand and impact.Created for professionals writing business, leadership, entrepreneurship, or personal development books who want to leverage publicity to expand their brand and impact.

Business Book Publicity and Marketing

What you'll learn

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