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Keep shoppingBusiness Book Publicity and Marketing
Highest Rated
1,015 students
Business Book Publicity and Marketing
Promote Your Business Book with Proven Publicity Strategies, Media Kits, Pitch Emails, Articles, and Social Media Tools
Created byMaureen Kelly
Last updated 3/2026
English
What you'll learn
- Learn how to create a professional media kit that attracts journalists, podcasters, and event organizers.
- Understand how to write strong author bios, book summaries, and pitch emails that get media attention.
- Develop a full publicity strategy using articles, op-eds, social media, and review platforms to grow your reach.
- Gain the tools to promote your business book confidently and consistently across traditional and digital channels.
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Course content
5 sections • 32 lectures • 1h 17m total length
Requirements
- There are no prerequisites. This course is designed for beginners, first-time authors, and seasoned professionals looking to strengthen their book publicity skills.
Description
If you’re writing or publishing a business book and want to learn how to market it effectively, this course will show you exactly how to do it. Business Book Publicity and Marketing is a comprehensive, step-by-step guide designed to help authors promote their books, attract media coverage and build long-term visibility. Whether you’re a first-time author or an experienced expert, you’ll learn proven strategies for book publicity, author branding and media outreach that get real results.
In this course, you’ll discover how to create a professional media kit, write strong author bios and book summaries, develop pitch emails that get opened, and secure interviews across podcasts, print outlets, radio, TV, and online video. You’ll also learn how to market your business book using articles, guest posts, op-eds, social media content, LinkedIn, Medium, Substack, Reddit, Amazon, Goodreads, and HARO.
Drawing on more than 20 years of experience working with bestselling business authors and top media outlets, I’ll walk you through every part of the book promotion process so you can confidently launch your book, increase your reach, and position yourself as a thought leader in your field.
By the end of this course, you’ll have a complete publicity and marketing plan for your business book and the tools to execute it successfully. If you’re ready to grow your influence, expand your audience, and get your business book noticed, this course is for you.
Who this course is for:
- This course is for business book authors, entrepreneurs, consultants, and thought leaders who want to promote their book effectively and build a strong media presence.
- Ideal for first-time and experienced authors, experts, coaches, and founders who want practical, step-by-step guidance on how to market and publicize a business book.
- Perfect for anyone preparing to publish or already promoting a business book and looking to attract media attention, secure interviews, and grow their audience.
- Created for professionals writing business, leadership, entrepreneurship, or personal development books who want to leverage publicity to expand their brand and impact.Created for professionals writing business, leadership, entrepreneurship, or personal development books who want to leverage publicity to expand their brand and impact.