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30-Day Money-Back Guarantee

This course includes:

  • 33 mins on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
Business Communications Business Writing

Business Writing - How You Can Influence Your Readers

How You Can Influence Your Readers
Rating: 4.7 out of 54.7 (26 ratings)
792 students
Created by Andreas Loizou
Last updated 8/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Write accurately, clearly and concisely
  • Structure and plan your communication for maximum impact
  • Write with clarity and confidence to gain more readers
  • Edit to improve readability
  • Give and receive feedback

Requirements

  • This course is for everyone who wants to influence people. That includes you! It's a very practical, hands-on course. Your ability to change your readers and listeners is going to zoom.

Description

A writer of influence changes how people think, feel and act.

Here are quick and dynamic ways to attract and grow a loyal following.

All the income from this course supports the Margate Bookie (UK Registered Charity 1174819) which inspires a love of reading and writing through literary festivals and creative courses.

Who this course is for:

  • This course is for everyone who wants to influence people. That includes you! It's a very practical, hands-on course. Your ability to change your readers and listeners is going to zoom.

Course content

6 sections • 9 lectures • 33m total length

  • Preview02:07
  • Section 1 Quiz
    3 questions

  • Video -- The Three Things You Need to Show a Reader
    02:48
  • Section 2 Quiz
    2 questions

  • Video -- Cognitive Cost
    05:00
  • Cognitive Cost
    01:16
  • Video -- How to Summarise Your Material
    04:27
  • Section 3 Quiz
    2 questions

  • Video -- The Reader Response Model
    04:00
  • Section 4 Quiz
    1 question

  • Video #1 -- How People Read
    07:03
  • Video #2 -- How People Read
    02:23
  • Section 5 Quiz
    2 questions

  • Video -- Language Secrets that Help You Connect with the World
    04:45

Instructor

Andreas Loizou
Trainer and Author
Andreas Loizou
  • 4.4 Instructor Rating
  • 110 Reviews
  • 3,020 Students
  • 3 Courses

Andreas runs training course around the world. His clients are financial institutions including the London Stock Exchange, BNP Paribas, the Bank of England, Lloyds and Hermes Asset Management.

His first book, The Devil’s Deal, was published by FT Prentice Hall. It featured on the WH Smith Business Book Chart, was Pearson’s Business Book of the Month and has been translated into Chinese, Japanese, Korean and six other languages. His articles have been published in the Financial Times, the Daily Telegraph, the Independent and the Guardian.

Andreas was a Director of Training at FT Knowledge and was the highest-rated speaker on the Financial Times Intro to the City programme six years in succession. He was responsible for signing-off research at BNP Paribas and worked in equity research at Goldman Sachs. He kicked off his business career as a Chartered Accountant at PWC.

Andreas has a first class degree in English Literature from Leeds and a M. Phil in English from Cambridge.


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