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Business Communications Business Writing

[2021] Business Writing: Business Writing for Beginners

Be able to use business writing to write effective reports, proposals & more. Build your writing & communication skills!
Rating: 4.4 out of 54.4 (98 ratings)
741 students
Created by Davis Jones, Eazl (Official)
Last updated 6/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Be able to write with impact
  • Be able to make your writing look trustworthy and pro-grade
  • Be able to organize your ideas in an outline
  • Be able to research any topic and cite the research you've found
  • Learn why boolean searches are like digital lightsabers for a business writer
  • Be able to write effective headlines
  • Be able to proofread and format your pieces
  • Be able to maximize the use of Google Documents' more advanced features
  • Be able to write a sales proposal, data report, online article, proposal, and promotional video script step-by-step

Requirements

  • No prerequisites! Bring your ideas and energy.

Description

Welcome to the brand new business writing course from Eazl and bestselling online instructor, Davis Jones!  Version 1.2 is Fresh as of January 2021!

Be able to communicate your ideas, impress your clients, and persuade your colleagues!

"After taking this course you'll be able to deliver information unambiguously, foster better working relationships, and achieve many professional goals at a faster pace." -Carlos P.

"The messages come alive with the animations" -Enoch A.


Whether you are writing an email to a colleague or a proposal for a client, you need to be able to communicate clearly. Employers need employees with strong written communication skills and, in a world where a majority of interactions happen online, your writing skills are often your main points of contact with other professionals. The skills you will learn in this course are both scarce and in-demand.

Do you want to make sure that your ideas are not lost because of poor writing quality? Do you need to speak on behalf of an organization and make sure you keep your readers’ trust? Do you need to convert potential clients into paying clients? Are you hoping to be a manager one day? If so, you need do you know how to organize your ideas and write about them effectively.

In this course, you’ll learn how to write:

  • Proposals

  • Data Reports

  • Sales or Marketing Copy

  • Product and Service Descriptions

  • Strategic Recommendations

  • Event Descriptions

  • Announcements

  • Press Releases

  • Research Papers

  • Essays and Academic Papers

  • Promotional Video Scripts

  • White Papers

  • Arguments and Position Papers

  • ...and more.

Write Like a Pro

You need to know how to communicate effectively and efficiently. After taking this course and applying what you’ve learned, you’ll be able to reduce the amount of time that it takes you to write high-quality, impactful content by 50 to 90%.

  • Something that used to take you a week to write will now take you two hours.

  • Something that used to take you two hours to write will now take you 20 minutes.

Next time someone important asks you to send them something in writing, you won’t have to worry about it--you’ll know how to get it done quickly and skillfully.

Award-Winning Production Quality & Tons of Resources

“I love the efficient presentation method.” Dario D.

“I like how Eazl fits very important discussions into small chunks of video… I believe that this helps me absorb the information and stay more alert than a traditional, long tutorial video might.” – Robert B.

In this course, you will learn how to:

  • write impactful sentences

  • organize your ideas

  • back your ideas up with research

  • turn ideas into outlines

  • write first drafts of your pieces

  • format your documents so they look great and send clear messages

  • proofread your writing

You’ll also learn business writing skills while using Google Docs, the cloud-based production software used by more than 4 million organizations around the world.

Not only that, you will meet a group of experts--each of them with a unique professional background that involves writing--who will give you their tips and viewpoints on issues that you will face when you write for business purposes.

Justin, an Eazl student, said he thought the interviews were “awesome” in his five star review of Eazl’s courseware.

The whole learning experience in Business Writing: One Pattern, Infinite Applications is engineered for you to be able to successfully communicate at work and in the real world. This course will help you make progress on your career goals.

Become an Eazl Scholar and Prove Your Skills to Employers and Clients (Optional)

Completion certificates are losing their power in the marketplace as more and more online educators offer them but don’t require any demonstration of learning in exchange. In order for your continuing education efforts to be meaningful, you need to begin focusing more on exercising and proving your skills.

If you choose to pursue scholarship through Eazl, you can optionally earn verifiable Skills Badges, which will enable you to prove your skills to employers and/or clients. You can learn more about this opportunity through links in the course.

Smart Professional, Employers, and Non-Native English Speakers will Love this Course

LinkedIn recently used their massive amount of data to find the most in-demand soft skills in the world, and they found that persuasion and collaboration are 2 of the top 3 most in-demand skills. You’ll develop those skills and many other communication-related skills in this course.

  • If you’re a student or someone who’s self-employed, you’ll love this course. For example, Maran B. said that, “As a student and stay-at-home mom looking to get back into the workforce after a few years, this course really helped me.“

  • If you’re an employer, having one of your employees take this class is a great way to affordably skill up your team--Tesla, Apple, and the World Bank are just a few of the employers that already use Eazl Courseware.

  • If you’re a non-native English speaker, you’ll love this course. For example, Sirin T. told said that, “as a German college student, I really suffer from not having enough hands on information to know about how companies actually work.” in his five star review of Eazl courseware.

----------------------------------------------------------------------

We always work to keep this course's content fresh for you. Here are a list of upgrades:

  • Version 1.1 (Published on May 11, 2020)
    Added a new lecture centered around Google Docs formatting features. Thanks for helping us out with this, Saket!

  • Version 1.2 (Published January 2021)
    Fixed multiple resources that were broken, added new links to replace them. Thanks for the feedback, Hans!

Who this course is for:

  • Communications professionals (e.g. marketers, investor relations, or PR specialists)
  • Advertising specialists who need to write short and medium-form content
  • Grant writers and people specializing in non-profit writing
  • College and university students specializing in business-related areas
  • Management consultants responsible for writing reports
  • Executives needing to get projects approved or deliver internal reports
  • Government agencies who need to publish clear, error-free written content

Featured review

Christine A.
Christine A.
320 courses
73 reviews
Rating: 5.0 out of 55 months ago
Well organised,experienced instructor with lots of infectious enthusiasm,couldn't help but watch the course to an end in several sittings): Instructor provides actionable examples and lots of resources for further reference. I do recommend the course to all that need to polish up their writing or even beginners.

Course content

7 sections • 61 lectures • 5h 7m total length

  • Preview00:44
  • Preview01:40
  • Welcome to the Course. Can You Wield Achilles’ Spear?
    04:07
  • Access the Business Writing Study Guide, Outline Bank, and Special Resources
    00:58
  • Meet the Writers Who will Share their Tips with You in the Course
    03:40

  • Ingredients You Can Use to Make Delicious Sentences
    03:34
  • Examples of the Four Kinds of Sentences
    02:25
  • The Big 4 in Punctuation: Commas, Hyphens, Dashes, and Quotes
    04:22
  • How to Use Apostrophes, Colons, Ellipses, Exclamation Points, and Parentheses
    03:00
  • SideBYSide: Proper Use of Dashes, Commas, and Quotes
    07:02
  • Clear and Moving: How to Choose Words that Make an Impact
    03:27
  • Voices from the Field: What is Quality Writing?
    04:29
  • Take this Short Piece of Writing to the Next Level
    1 question
  • Get Ready to Become an Architect (of Ideas)
    01:02

  • What are the Impactful Business Writing Ingredients?
    03:10
  • Preview05:06
  • Let’s Visualize How to Use the Five-Paragraph Pattern Effectively
    03:42
  • Voices from the Field: How Do You Grab a Reader’s Attention?
    04:13
  • Access the Business Writing Outline Guides and Tools Bank
    00:24
  • Side By Side: How to Use the Outline Bank to Build an Outline
    10:55
  • Organize these Messages Like a Pyramid
    1 question
  • Coming Up: The Closest Thing On the Internet to a Lightsaber
    00:58

  • Did George Boole Create Our Information Age?
    02:37
  • How Boolean Searches are Real-life Lightsabers
    04:33
  • How to Use the BOSS Method to Qualify a Source
    02:32
  • Side By Side: How to Use Boolean Searches to Find High-quality Research Fast
    08:45
  • Side By Side: Four Methods for Reverse Engineering Peer-reviewed Research
    07:23
  • Learn How to Cite Sources in Business Writing in Minutes
    04:24
  • Side By Side: How to Use the Eazl Citation Creation Machine
    02:56
  • Voices from the Field: How Do You Perform Research Before Writing?
    03:16
  • How Should this Investor Approach the Space Industry?
    3 questions
  • Let’s Scale the Boolean Mountain
    00:56

  • Liftoff! Let’s Launch Your Outline into Orbit.
    02:38
  • How to Write Topic Sentences to Open Paragraphs
    05:20
  • How to Write Opening, Body, and Concluding Paragraphs
    04:05
  • Side By Side: Writing a Topic Sentence and Introductory Paragraph Step-by-Step
    05:56
  • Let’s Write a Paragraph Using Dictation/Voice Command Software
    03:59
  • Preview03:50
  • Use these Messages to Build a Body Paragraph
    1 question
  • Your Writing is a Home--Build it with Quality Materials
    01:13

  • What did Mark Twain Say to Write Instead of the Word “Very”?
    03:02
  • How to Write Your Titles and Format Your Piece
    06:22
  • Copy Editing: Take These Three Steps to Upgrade Your Piece
    03:45
  • Voices from the Field: How Do You Use Formatting Tools When You Write?
    04:32
  • Side By Side: Let’s Revise Together Step-by-Step (1) Clarity (2) Flow (3) Polish
    07:04
  • Side By Side: Three Common Proofreading Upgrades + a Google Docs Skills Boost
    07:30
  • Side By Side: Let’s Practice Writing Titles Together
    04:52
  • Side By Side: Text Styles, Custom Colors, Rulers, and Bookmarks in Google Docs
    11:40
  • Side By Side: How to Use Headers, Footnotes, and Page Numbers in Google Docs
    03:44
  • Side By Side: How to Move, View Versions, Share, and Export Google Documents
    05:38
  • Proofread and Format this Paragraph
    1 question
  • Remember: “Don’t Bury the _____”
    00:53

  • Introducing the Three-step ADR Writing Method
    02:15
  • Example 1 (Sales Proposal): Creating the Outline for Your Proposal
    15:07
  • Example 1 (Sales Proposal): Writing the First Draft of Your Proposal
    09:18
  • Example 1 (Sales Proposal): Revising and Formatting Your Sales Proposal
    09:25
  • Example 2 (Data Report): Let’s Build the Outline for a Formal Report
    06:49
  • Example 2 (Data Report): Let’s Write and Format Our Data Report
    06:05
  • Example 2 (Data Report): Let’s Have a Friend Proofread the Data Report
    01:19
  • Example 3 (Online Article): Let’s Outline a Promotional Post Together
    12:45
  • Example 3 (Online Article): Let’s Write and Revise Our Promotional Piece
    09:04
  • Example 4 (Internal Proposal): Outlining an Internal Proposal or Recommendation
    07:09
  • Example 4 (Internal Proposal): Let’s Save Time by Dictating Our Memo
    07:32
  • Example 4 (Internal Proposal): Revising Our Internal Proposal
    10:12
  • Example 5 (Promotional Video Script): Write a Script for a Persuasive Video
    06:37
  • How to Earn Business Writing Skill Badges | Content Upgrade Journal
    00:51

Instructors

Davis Jones
Chief Learning Officer at Eazl
Davis Jones
  • 4.4 Instructor Rating
  • 29,247 Reviews
  • 210,970 Students
  • 16 Courses

Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla®, Harvard, the World Bank, and Lyft® and more than 250,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning program in 2018.

Mr. Jones began his career in digital education following the publication of Career Hacking in 2014. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and other colleges and universities in the US and abroad. Following the publication of Career Hacking™, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla®, PayPal®) and public (e.g. the World Bank) sectors.

Mr. Jones earned undergraduate (economics) and graduate (MBA) degrees from traditional universities. He is also a committed lifelong learner. In addition to his participation in the Harvard Graduate School of Education Leaders of Learning program, Mr. Jones has earned credentials from New York Museum of Modern Art® (Teaching with Themes), Udemy® (Trademark Law), and independent learning organizations (Yes I’m a Designer™ / Adobe Illustrator®).

Eazl (Official)
The Online School that Fits Your Life
Eazl (Official)
  • 4.4 Instructor Rating
  • 29,277 Reviews
  • 211,008 Students
  • 17 Courses

Since launching in 2013, Eazl courseware has received 15k+ reviews and is trusted by teams at Tesla, Harvard, the World Bank, and many other leading organizations. Today, 150,000+ students use Eazl to build and prove their skills from anywhere, on any device, on their own schedule.

Eazl also offers you industry-leading digital student support. More than just Q&A, you can get high-quality feedback on projects that can be career game-changers for you--like your resume and completed course projects. For example, many students at the University of San Francisco and EDHEC Business School submit and receive feedback on their resumes from Eazl’s student support team before graduating. Our team is passionate about delivering you honest feedback to support your learning and enable you to put your best foot forward.

You can take advantage of three kinds of learning experiences with Eazl: Career Hacking, certificate courses, and Eazl’s BFE Program.

• Career Hacking is the best-selling career management course in the history of the Internet. It’s a great way to learn how the job market works, to refine your career strategy, and to build your resume and LinkedIn® profile. We also offer additional services to help you build a strong professional brand and navigate your job search.

• Eazl’s certificate courses enable you to develop a specific skill, get templates and tools related to the skill that you can alter for your own uses, and receive a customized certificate for completing the course. For example, Eazl’s Growth Hacking Masterclass is a certificate course with more than 35,000 alumni worldwide.

• In Eazl’s Business, Finance, and Economics Intensive (BFE) program, you’ll learn everything you need to know to be a capable, well-rounded businessperson. Through the BFE program, you pick among 5 specializations or complete all 5 to prove that you’re someone who deserves a seat at the leadership table.

You will not go into debt learning with Eazl. We are passionate about providing you with amazing courseware (you will never watch a PowerPoint presentation with Eazl), the best digital student support in the world, access to global experts, and a lot more at amazingly affordable prices.

Thanks for learning with Eazl!

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