Business to Business Marketing

Name: Business to Business Marketing
Rating: 3.6 (6 reviews)

B2B customers are organizations instead of consumers

Created byManagement Study Guide

Last updated 10/2021

English

English [Auto],

What you'll learn

Business-to-Business basics
Making sense of customers and markets
Business-to-Business marketing - International
Business-to-Business marketing specifics
Business-to-Business marketing models
Strategies Business-to-Business management
Marketing evaluation and control
Implementing a value-creating organization

Course content

1 section • 9 lectures • 48m total length

Introduction-to-Business-to-Business-Marketing0:55
Explore the fundamentals of business to business marketing, covering customer and market insights, B2B models and strategies, international perspectives, and how to evaluate, control, and implement a value creating organization.
Business-to-Business basics6:36
Evolve business-to-business marketing into a distinct discipline by targeting organizations with close, customized relationships. Highlight government, institutions, and commercial buyers, complex organizational buying, and value defined as benefits minus costs.
Making sense of customers and markets8:30
Translate business-to-business customer needs into superior value by analyzing basic, satisfy, and track needs. Map the customer activity cycle and navigate the organizational buying process with vendors.
Business-to-Business marketing - International9:03
Explores international business-to-business marketing, examining global outsourcing motivations, low labor and infrastructure costs, technology access, and proximity to markets that drive cross-border sourcing and strategy.
Business-to-Business marketing specifics8:23
Explore business-to-business marketing specifics, including competitive strategies, best-fit and modification assessments, customer relationship management, value addition, and targeted B2B advertising and pricing to win industrial buyers.
Business-to-Business marketing models4:37
Explore expert business-to-business marketing models that build visibility, reputation, and authority through blogs, free and paid guides, and webinars, then examine electronic exchanges, bricks-and-clicks, and direct selling.
Strategies Business-to-Business management3:34
Explore strategies for business-to-business marketing, including competitive analysis, market size and growth, cost structures, customer behavior, and strategic planning to boost market share and brand equity.
Marketing evaluation and control3:12
Formulate and implement an integrated marketing strategy; align objectives and performance standards with the marketing plan, and track results via a comprehensive marketing audit to guide corrective actions.
Implementing a value-creating organization3:13
Explore designing a value creating organization by aligning customer needs with process capabilities, organization structure, culture and technology, infrastructure, and align marketing to deliver superior value in B2B markets.

Requirements

No prior knowledge is required

Description

ARE YOU INTERESTED IN MARKETING YOUR PRODUCTS AND SERVICES TO COMPANIES, GOVERNMENT BODIES, INSTITUTIONS AND OTHER ORGANIZATIONS?

DID YOU KNOW?

Successful business marketers understand the needs of their customers and are able to translate these needs into superior value.

HERE IS A WONDERFUL COURSE FOR YOU TO GET MORE INSIGHT ABOUT BUSINESS TO BUSINESS MARKETING.

Who Should Enrol in this course?

Anyone who is interested in developing their Marketing Skills, Students, Graduates, Freshers and Working Professionals can join this course and develop this skill.

Why Should You Enrol in this course?

You can learn few important features of B2B marketing like how the demand for B2B products is related to the demand for other B2B products. How the demand for B2B products depends on the demand for other downstream product.

What you will learn from this course?

You will learn the following from this course:-

Business-to-Business basics
Making sense of customers and markets
Business-to-Business marketing - International
Business-to-Business marketing specifics
Business-to-Business marketing models
Strategies Business-to-Business management
Marketing evaluation and control
Implementing a value-creating organization

How is this course structured?

This is a comprehensive course which teaches you all the basic and important concepts about Business to Business Marketing. The entire course is divided into 10 modules all in video formats. The course begins with an interesting introduction part which emphasizes the need to learn this skill and covers all the basic points. As the course progress various important and advanced concepts are also covered.

Real life examples and case studies are used to explain the advanced concepts and to make the course interesting. The entire course is explained using simple English. Images/Icons and infographics are used to add value to the content and make the course interesting.

What are the prerequisites for joining this course?

No prior experience or qualification is required for enrolling in this course. You need uninterrupted internet connection to watch the videos and basic understanding of English.

How you will get benefitted from this course?

After learning this course, you will become a Master in this skill. It teaches you how to create a value for your organization. Apart from this, it also teaches you the role of marketing in a value-creating organization.

Who this course is for:

Retailers
Entrepreneurs
Business people
Marketing personnel