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B2B Sales Skills From Cold Lead Generation To Closing Sales
Role Play
Rating: 4.5 out of 5(670 ratings)
9,035 students

B2B Sales Skills From Cold Lead Generation To Closing Sales

High-ticket B2B sales | B2B lead generation | Sell to small or big businesses | Learn sales skills | B2B marketing
Created byAlex Genadinik
Last updated 6/2026
English

What you'll learn

  • #1 BEST B2B sales course on Udemy to master the entire sales cycle, get great leads, and close high-ticket sales
  • Turn skeptical buyers with sales objections into eager customers who DESIRE your products
  • Use simple yet effective sales tactics to easily persuade buyers, and close HIGH-TICKET DEALS
  • Effortlessly find many potential buyers by using industry-standard lead automation tools
  • Learn to ask potential buyers the right questions to instantly understand which sales approach is best to use to close the sale
  • Get proven, ready-to-use SALES SCRIPTS for email and phone-based sales
  • Get clients to come to you, wanting your products!
  • Build a sales system that improves lead vetting and targets high-value buyers
  • Master remote sales over the phone or Zoom
  • Set up a professional background for video-based sales calls
  • Learn advanced B2B skills like proposal writing to win deals worth hundreds of thousands or even millions
  • Apply empathy and Emotional Intelligence to build trust and connect with buyers
  • PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
  • WORLD-CLASS student support: I answer 99% of student questions within 24 hours

Course content

45 sections246 lectures19h 18m total length
  • B2B sales course introduction4:32

    Welcome to this course. You will learn how to do effective B2B sales, B2B lead generation, and much more. We'll also cover how to do remote sales calls, how to sell to high-ticket, top-1% highest-paying clients, how to do business networking, business development to aid your B2B sales, and much more. Let's get started.

  • Options to have a better course-taking experience3:02

Requirements

  • There are no prerequisites for this course, just an open mind, a love for learning and motivation to boost your B2B sales.

Description

Build a highly-effective sales system from scratch, and make high-ticket sales to businesses, organizations, universities, and non-profits.


You'll learn to get many sales leads (potential buyers), craft irresistible pitches that make them want to buy, and master the negotiation process in order to close the deals at maximum value.

Convert cold calls and cold emails into successful sales after developing conversational techniques that build rapport and guide prospects toward saying yes.


INSTRUCTOR'S TEACHING BACKGROUND


With over 20 years of entrepreneurial experience, I've:


  • Coached 1,000+ entrepreneurs in person

  • Taught 1,000,000+ students

  • Positively impacted millions of entrepreneurs worldwide

  • Helped many people create 6 and 7-figure businesses in the process

  • Dozens of bestselling courses

And I would love to help you.


INSTRUCTOR'S B2B SALES EXPERIENCE


I wasn't formally trained in B2B sales. I had to figure it out from scratch because around 2015, I began to sell to companies.

At first, I had no idea what I was doing, and it was a struggle during which I made many sales blunders, and lost many potential sales.

But over time, I figured out how to perfect every part of the sales process including how to get high-ticket buyers to come to me already wanting to buy from me.

Because I am a business owner, and I was doing all my sales, I also had to make my sales process incredibly efficient while still being effective at sales. I needed to sell more and also have time to manage the business.

That is exactly what I'll teach you in this course, and by the end of the course, you'll have an optimized sales process that is efficient and effective.


LEAD GENERATION FOR YOUR B2B SALES


Think success in sales is all about being a natural salesperson? It's a myth. The real secret lies in attracting high-quality leads. If you're reaching out to prospects who are already eager to buy, your sales become effortless.

In this course, I'll show you how to get high-quality leads by:

1) Getting leads who already want to buy your products to come to you.

2) Using lead-finding software that automates the process of looking for leads.

And it’s less expensive than you would think. I believe knowing how to get constant leads is one of the main pillars to building a successful business.


UNDERSTAND EXACTLY HOW TO GET QUALITY LEADS WHO ARE CLOSE TO BUYING


You'll learn how to attract high-quality leads who are ready to buy by the time they contact you.

Your future clients are out there and they are searching for you. Learn how to make them find you easily.

I'll share real-world examples from successful sales operations, giving you strategies that work immediately.

If you already have a business and apply what I teach, by the end of this course you will already have new clients, and this course will pay for itself multiple times over.


LEARN B2B SALES SKILLS TO HAVE LEADS COME TO YOU


Tired of spending countless hours reaching out to leads with low conversion rates? There's a better way.

  • Attract Warm Leads Through SEO and Social Media: Alex will show you how to get leads coming to you, already ready to buy.

  • Optimize Your Sales Funnel: Ensure that only high-converting leads reach out, increasing your sales win rate and reducing frustration.


INSIDE SALES VS. OUTSIDE SALES


Learn the difference between inside sales and outside sales.


  • Inside Sales: Your sales staff works remotely or from your office, focusing on cold emailing, cold calling, and online lead generation strategies.

  • Outside Sales: Your sales team visits client offices, conducting face-to-face meetings to close deals.

Inside sales are great for scaling with remote strategies like cold emailing and calling, while outside sales excel at building trust and closing high-ticket deals through in-person meetings.


MASTER INBOUND MARKETING FOR COMPLETE SUCCESS


Inbound marketing sounds similar to inside sales, but it's a different term.


  • Inbound marketing: Attract clients by having clients find your business, so they're already interested when they contact you.

  • Outbound marketing: Your sales team reaches out to potential clients, initiating conversations and building interest.

  • Most businesses only focus on one type of sales, missing out on huge opportunities. By learning both, you’ll have a balanced strategy that works for any business, giving you more leads, more conversions, and more growth.


REMOTE SALES SKILLS


With face-to-face sales decreasing, mastering remote sales is essential.


  • Create a trustworthy virtual presence: We'll guide you through setting up a professional background that feels real and trustworthy.

  • Lead effective remote sales calls: Get scripts and strategies to ensure your calls go smoothly and close deals.

  • Adapt to client preferences: If prospects prefer audio-only calls, you'll learn how to leverage your remote sales skills to build rapport and make the sale.

Remote sales are the way forward, and knowing how to do them right means you can reach clients anywhere without missing a beat. You’ll learn how to build trust, adapt to what clients prefer, and confidently close deals—all while working virtually.


TYPES OF LARGE BUSINESSES FOR WHICH YOU CAN DO B2B SALES


A significant part of this course focuses on landing big, high-ticket clients who can pay premium prices.

You’ll learn essential sales tactics that have helped me and my students do this on a consistent basis:


  • Write Engaging Business Proposals: Learn how to craft proposals that clients actually read and appreciate.

  • Conduct Sales Calls That Lead to Closures: Develop strategies for effective communication that result in closed deals.

  • Implement Account-Based Marketing (ABM): Use targeted marketing strategies to win big contracts.

These tactics will enable you to do B2B sales to Fortune 500 companies, universities, the military, and other large organizations, winning substantial contracts.

Just imagine what landing this type of deals will mean for your business and for your life.


TYPES OF SMALL BUSINESSES FOR WHICH YOU CAN DO B2B SALES


This course also covers B2B sales strategies for small and midsize businesses. You’ll learn strategies that involve:


  • Selling to local businesses: Dentists, cleaners, restaurants, gyms, stores, and many more.

  • Adapting your approach: Tailor your sales techniques to fit the needs of smaller businesses.

Learning to sell to small and midsize businesses provides stability because these clients often have consistent needs and long-term potential for repeat sales.

By mastering how to adapt your approach to their unique challenges, you’ll build steady relationships and a reliable income stream.


B2B SALES MADE EASY—NO EXPERIENCE NEEDED


You don’t need a background in sales, a “gift of gab,” or flashy techniques to succeed here. This course is designed to make sales feel natural, not pushy, by teaching you how to focus on solving real problems for your clients.

You’ll learn how to approach B2B sales with confidence, even if it feels intimidating now.

These skills work for any business, whether you’re running one already or just getting started. In fact, even if you don’t have a business yet, this course will give you the tools and strategies to launch one and make it successful.

Sales doesn’t have to feel awkward or forced—it’s much more about creating value and helping people, and I’ll show you how to do it step by step.


MONEY-BACK GUARANTEE


This course comes with a rock-solid, Udemy-backed 30-day money-back guarantee. It’s not just a policy—it’s my personal commitment to guide you every step of the way, just as I’ve helped thousands of students land leads, close deals, and grow their businesses.

Don’t wait. This is an essential skill to learn.

Invest in your future. Enroll now.

Who this course is for:

  • Entrepreneurs looking to scale their business by landing big clients with ease and speed.
  • New salespeople seeking a comprehensive guide to jumpstart their career.
  • Businesses selling B2B that want to improve their sales process and close more deals.