Business Analytics 101: Data Analysis for Beginners
What you'll learn
- How to use data analytics to identify the challenges impacting business performance
- How to read business data and use it for business improvement (profit, supplier delivery, customer service)
- How to select metrics and KPIs to measure what matters to your business
- How to apply data analysis to a variety of business problems and use the results to identify actions/decisions
Requirements
- A willingness to learn... even if numbers have scared you in the past
- A computer if you would like to try the hands-on activities
Description
Business owners understand the need to learn how to use data analysis to improve their businesses. But how do you do this? This course, led by a business owner with 25+ years of experience in data analysis, will be teach you how to analyze your data and understand what it's telling you. Your data speaks... are you listening to it?
This course will use data to:
Provide you with real-world, hands-on exercises for practice,
Explain why growing businesses often fail due to cash flow,
Determine how to use data to analyze and improve supplier performance,
Conduct a profitability analysis to choose which products to sell or discontinue,
Learn how to to predict inventory demand,
Decide how to prioritize your customers and what to do with this information, and
Learn how to select key performance indicators for your business.
Whether you're a business owner, a business leader, an executive or business analyst, you'll learn how data-driven decisions are made every day in real businesses. You'll hear why some businesses struggle without data knowledge and how they learned to use data to understand the pain points of their businesses.
You'll get to try your hand at performing your own analyses using our case study data. Our case studies have been used in university courses on "managing your business."
This is a practical analysis course that will teach you how to use data to make business decisions about products, customers, suppliers and cost reductions in order to improve the bottom line of your business.
UPDATE: Throughout the year 2021, an additional module is being added to provide simple explanation of how basic statistical tests can be used in real-world applications. Registered students will have access to new content as it is added to this bonus module. A downloadable, statistical reference sheet is also provided.
Who this course is for:
- Busy business owners of small and medium-sized businesses whether they conduct business online or at a physical location
- Entrepreneurs or aspiring entrepreneurs
- Business analysts
- Business executives or leaders
Course content
- Preview04:40
- 1 questionThe Cash Flow Gap
- 04:25Volatility and Uncertainty in Your Business: Sources of Variation
- Preview07:19
Instructor
![Tracey Smith, MBA, MASc, BMath, CPSM](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 505 Reviews
- 1,992 Students
- 3 Courses
Tracey Smith has advised companies like Adidas, Continental Tire, FedEx, Northwestern Mutual, Shape Corporation, TD Bank, Kobo, Equitable Bank, Centura Health, Aviso Wealth, and global tech companies in the field of analytics.
She has 25+ years of experience in analytics and been recognized as one of the "top 50 influencers in HR analytics" and a certified Supply Management Professional. She is repeatedly listed as an "expert to watch" in her field.
Tracey is the President of Numerical Insights LLC, a boutique consulting company that specializes in business analytics. She holds multiple degrees in applied mathematics, mechanical engineering, supply chain and business.