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30-Day Money-Back Guarantee

This course includes:

  • 4 hours on-demand video
  • 28 downloadable resources
  • 2 practice tests
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
Business Business Strategy

Business Strategy A-Z (With Case Studies)

Enhance your skillset with a handful of famous business models, to become a rockstar of every business meeting!
Rating: 4.3 out of 54.3 (102 ratings)
3,853 students
Created by Robert Barcik
Last updated 7/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Get intership or entry level position (easily) in large corporates within marketing or business development.
  • Consult small-and-medium sized entreprises on how to develop their business further.
  • Shine on any job interview for a business and/or marketing related position.
  • Develop a business plan for their own entreprise.

Requirements

  • Be able to follow basic business administration terminology (revenue, profit, etc.)
  • Have a basic understanding how markets work (who are suppliers, shareholders, etc)

Description

What is the general idea of this course?

You have probably already heard about Business Strategy. Every business or organization that is on the market needs to have one. Often, we see successful business executives making significant decisions, seemingly using pure intuition. That is only partially right. Great Business Strategy intuition can develop once you see and understand several of famous business models. Gaining intuition is precisely the aim of this course. Once you can establish such a hunch, you can be a rockstar of any job interview or business meeting.

How detailed is this course?

This course does not go too much into details of some specific subject as it was built with a holistic idea in mind. In less than 4 hours of video content, it will take you through all five important topics within Business Strategy! If you would like to go into detail, Robert always encourages to do so if he stumbles upon an interesting idea which, if explained in too many details would be out of the scope of this course. You can always interact with the lecturer via comments or messages.

Does this course offer practical examples?

Of course. While Robert talks about business models, he always tries to relate them to practice with various examples. Moreover, there are several case studies in the form of assignments that you can work on. Practice tests accompany all of this.

Who this course is for:

  • Beginner and semi-experienced business analysts or business executives seeking sharpening of their domain.
  • Eager beginners trying to get their first business related position.

Course content

6 sections • 30 lectures • 3h 48m total length

  • Preview02:13

  • Preview00:41
  • Introduction to Business Strategy
    09:08
  • Macro Environment of Organisation (PESTEL framework)
    10:39
  • Industry of Organization (Porter Five Forces Framework)
    18:45
  • Porter´s Five Forces Continued
    10:01
  • Preview10:13
  • Blue Ocean Thinking (Competitor Analysis)
    04:51

  • Introduction to Section 2: Strategic Capabilities
    01:42
  • Preview07:51
  • Case Study: Strategic Capabilities
    1 question
  • Preview12:47
  • Case Study: VRIN Model
    1 question
  • Organisation´s Value Chain and Value Network
    06:06
  • SWOT Analysis
    06:29
  • The Basis of Business Strategy.
    10 questions

  • Introduction to Section 3: Business Strategies
    01:11
  • Generic Competitive Strategies
    08:31
  • Cost-leadership Strategy
    11:10
  • Differentiation Strategy
    07:23
  • Case Study: Differentiation Strategy
    1 question
  • Focus Strategy
    06:36
  • The Strategy Clock
    03:34
  • Interactive Competitive Strategies
    09:48
  • Game Theory for Business Strategy
    08:12
  • Case Study: Game Theory
    1 question

  • Introduction Section 4: Corporate Level Strategy
    03:08
  • Strategy Directions
    13:54
  • Diversification Drivers
    07:01
  • Case Study: Diversification
    1 question
  • Vertical Integration
    07:26
  • Portfolio Matrices
    07:33
  • Case Study: Portfolio Matrix
    1 question

  • Introduction to Section 5: Innovation
    02:41
  • Innovation Dilemmas
    12:30
  • Case Study: Innovation Dilemmas
    1 question
  • Innovation Diffusion
    08:43
  • Innovators and Followers
    07:22
  • Case Study: Innovator
    1 question
  • Strategy and Innovation
    6 questions

Instructor

Robert Barcik
Business Lecturer
Robert Barcik
  • 4.3 Instructor Rating
  • 2,530 Reviews
  • 20,346 Students
  • 7 Courses

Robert Barcik is a founder of MeanThat, the educational platform that helped more than quarter million students to learn efficiently. In 2014 he got inspired by KhanAcademy and created his first own videos and after placing them on YouTube he reached a global audience in a heartbeat, all eager to learn! Several universities and as well MBA students from all over the world started to use the videos for their lecturing.

With this, he jumped the educational train and in the upcoming months became a university lecturer and developer of Flipped Teaching with a focus on Marketing, Organisational Theory and Business. Along with that, Robert is a Business and Data Science graduate at Swedish Dalarna University. Here, he cooperates with the educational institutes to promote an innovative ways of teaching.

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