Business Strategy A-Z (With Case Studies)
What you'll learn
- Get intership or entry level position (easily) in large corporates within marketing or business development.
- Consult small-and-medium sized entreprises on how to develop their business further.
- Shine on any job interview for a business and/or marketing related position.
- Develop a business plan for their own entreprise.
Requirements
- Be able to follow basic business administration terminology (revenue, profit, etc.)
- Have a basic understanding how markets work (who are suppliers, shareholders, etc)
Description
What is the general idea of this course?
You have probably already heard about Business Strategy. Every business or organization that is on the market needs to have one. Often, we see successful business executives making significant decisions, seemingly using pure intuition. That is only partially right. Great Business Strategy intuition can develop once you see and understand several of famous business models. Gaining intuition is precisely the aim of this course. Once you can establish such a hunch, you can be a rockstar of any job interview or business meeting.
How detailed is this course?
This course does not go too much into details of some specific subject as it was built with a holistic idea in mind. In less than 4 hours of video content, it will take you through all five important topics within Business Strategy! If you would like to go into detail, Robert always encourages to do so if he stumbles upon an interesting idea which, if explained in too many details would be out of the scope of this course. You can always interact with the lecturer via comments or messages.
Does this course offer practical examples?
Of course. While Robert talks about business models, he always tries to relate them to practice with various examples. Moreover, there are several case studies in the form of assignments that you can work on. Practice tests accompany all of this.
Who this course is for:
- Beginner and semi-experienced business analysts or business executives seeking sharpening of their domain.
- Eager beginners trying to get their first business related position.
Instructors
Hi, I'm Robert, a professional trainer and educator specializing in AI, Data Science, and SaaS. I've spent over a decade teaching and training—starting in academia in Sweden, then working with banking groups in Austria, where I learned how to turn complex ideas into practical insights.
I love helping learners build a solid, intuitive understanding of challenging topics. I've trained business professionals and data scientists across 13 countries in the European Union and reached thousands more through university courses, MBA programs, localized KhanAcademy content, and customized corporate training.
Here on Udemy, my courses cover key business topics like SaaS Business Essentials, EU AI Act Compliance, Organizational Behavior, Organizational Theory and Change, and Generative AI for Leaders and HR Professionals. I keep things clear and practical, ensuring you gain knowledge you can actually use.
My goal is simple: to make professional knowledge accessible, practical, and engaging. I look forward to helping you succeed in your career!
Hi there! My name is Jane, and I majored in environmental studies. While finishing my diploma, I realized how crucial it is to use data to tackle numerous ecological questions. I hence continued my growth into the field as a self-learner. In the past, I worked as a data analyst within e-commerce and I genuinely believe that anyone can undertake such a career change. My passion is to help other self-starters grow into the topic and change their careers, just like I did. I am one of the co-authors of Authentic Data Science and currently work as a freelance data science trainer with a particular interest in creating Python practice materials that have been used to teach hundreds of students.