Name: Business Strategy A-Z (With Case Studies)
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Created byRobert Barcik, Jana Gecelovska

Last updated 7/2018

English

What you'll learn

Get intership or entry level position (easily) in large corporates within marketing or business development.
Consult small-and-medium sized entreprises on how to develop their business further.
Shine on any job interview for a business and/or marketing related position.
Develop a business plan for their own entreprise.

Course content

6 sections • 30 lectures • 3h 48m total length

Course Intro2:13
Brief overview of what is awaiting for you in the course.

Introduction to Section 1: Organisational Environment0:41
In this video, we introduce ourselves to the topics that are ahead of us in the first section of this course.
Introduction to Business Strategy9:08
What is a business strategy? Is it a detailed plan or just outlined course of action where we would like to go? In this video, you will learn the answer to that.
Macro Environment of Organisation (PESTEL framework)10:39
Every organisation has to consider and work with environment that is surrounding it. We will use famous PESTEL framework to analyse it.
Industry of Organization (Porter Five Forces Framework)18:45
Once we learned about the environment, we start to be more detailed and use Five Forces Framework to analyse industry surrounding the organisation.
Porter´s Five Forces Continued10:01
There is a little bit more to learn about Five Forces Framework - identification of industry types.
Industry Life Cycle10:13
If there is a new industry, companies will emerge, grow, mature, shake out and die. That is the natural order of industry life cycle.
Blue Ocean Thinking (Competitor Analysis)4:51
How can we distinguish ourselves from our competitors? One way is to adopt Blue Ocean thinkink.

Introduction to Section 2: Strategic Capabilities1:42
In this video, we introduce ourselves to the topics that are ahead of us in the second section of this course.
Strategic Capabilities of Organisations7:51
What are strategic capabilities? Well, every organisation needs some. these allow us to survive on the market and be profitable.
Case Study: Strategic Capabilities
VRIN Model For Assessing Organisations Capabilities12:47
VRIN model is the most popular model that is used for analysing strategic capabilities, or so called core competences. We really should learn it.
Case Study: VRIN Model
Organisation´s Value Chain and Value Network6:06
It is necessary to understand that there are several units within an organisation, which are linked to a value chain.
SWOT Analysis6:29
What are our strenghts, weaknesses, opportunitites and threats? Probably the most crucial analysis one can perform on any organisation.
The Basis of Business Strategy.

Introduction to Section 3: Business Strategies1:11
In this video, we introduce ourselves to the topics that are ahead of us in the third section of this course.
Generic Competitive Strategies8:31
Every organisation has some competitors. Thereafter, every organisation needs some generic competitive strategies. What are those?
Cost-leadership Strategy11:10
There is always one company that offers lowest price for a product. These are usually called cost-leaders.
Differentiation Strategy7:23
If a company is able to produce a premium, or a very different product from its competitors, this company will be called differentiator.
Case Study: Differentiation Strategy
Focus Strategy6:36
If we are neither cost-leader, nor differentiator, we might very well be focusers. We focus on a very particular niche within a market.
The Strategy Clock3:34
In this video, we summarise previously discussed strategies into a simple Strategy clock model.
Interactive Competitive Strategies9:48
If there is a competitor that poses a direct threat to our business, we might opt to go for some of the interactive competitive strategies.
Game Theory for Business Strategy8:12
A very famous concept of Game Theory is applicable in many fields, however when it comes to interactive business strategies, it is an absolute must!
Case Study: Game Theory

Introduction Section 4: Corporate Level Strategy3:08
In this video, we introduce ourselves to the topics that are ahead of us in the fourth section of this course.
Strategy Directions13:54
If we are a corporate level manager, there are several directions that we can aim for. In this video, we will learn what options we have.
Diversification Drivers7:01
If we diversify our business to a new domain, our effectiveness might suffer. Why is this so?
Case Study: Diversification
Vertical Integration7:26
There is an option called integration. Herein, we take over our supplier or our customers. Is it a good strategy?
Portfolio Matrices7:33
If we have a lot of companies in our corporate portfolio, how can we keep track of all of them? We use portfolio matrices.
Case Study: Portfolio Matrix

Introduction to Section 5: Innovation2:41
In this video, we introduce ourselves to the topics that are ahead of us in the fifth section of this course.
Innovation Dilemmas12:30
To innovate, is not a straightforward process. There are several dilemmas that we need to tackle.
Case Study: Innovation Dilemmas
Innovation Diffusion8:43
How does innovation spread among customers or our competitors? Innovation diffusion depends on several factors.
Innovators and Followers7:22
Is it always the best to be the innovator? Well, sometimes it might be better and more efficient to be the follower.
Case Study: Innovator
Strategy and Innovation

Requirements

Be able to follow basic business administration terminology (revenue, profit, etc.)
Have a basic understanding how markets work (who are suppliers, shareholders, etc)

Description

What is the general idea of this course?

You have probably already heard about Business Strategy. Every business or organization that is on the market needs to have one. Often, we see successful business executives making significant decisions, seemingly using pure intuition. That is only partially right. Great Business Strategy intuition can develop once you see and understand several of famous business models. Gaining intuition is precisely the aim of this course. Once you can establish such a hunch, you can be a rockstar of any job interview or business meeting.

How detailed is this course?

This course does not go too much into details of some specific subject as it was built with a holistic idea in mind. In less than 4 hours of video content, it will take you through all five important topics within Business Strategy! If you would like to go into detail, Robert always encourages to do so if he stumbles upon an interesting idea which, if explained in too many details would be out of the scope of this course. You can always interact with the lecturer via comments or messages.

Does this course offer practical examples?

Of course. While Robert talks about business models, he always tries to relate them to practice with various examples. Moreover, there are several case studies in the form of assignments that you can work on. Practice tests accompany all of this.

Who this course is for:

Beginner and semi-experienced business analysts or business executives seeking sharpening of their domain.
Eager beginners trying to get their first business related position.

What you'll learn

Explore related topics

Course content

Welcome to the course1 lecture • 2min

Organisational Environment7 lectures • 1hr 4min

Strategic Capabilities5 lectures • 35min

Business Strategies8 lectures • 56min

Corporate Level Strategy5 lectures • 39min

Innovation4 lectures • 31min

Requirements

Description

Who this course is for: