Storytelling Skills Masterclass - Leadership & Presentation

Trace the enduring power of stories from ancient elders to modern brands, revealing how storytelling motivates communities, conveys learning, and fuels branding, advertising, influence, persuasion, and conflict resolution in business.

Brand storytelling transforms businesses by shaping perceptions on a subconscious level. A real-life example shows how crem Delamare uses its origin—sea, a doctor, 6000 experiments, miracle broth—to achieve top-market status.

See how advertising storytelling uses a character like Grandpa Joe to evoke emotion, vivid imagery, and empathy, with a clear call to action and less expensive apples.

Learn to boost data recall by weaving facts into vivid stories and using mental imagery to turn words into pictures. Apply a practical exercise to help your audience remember data.

Explore Hollywood's recurring story structures in superhero and romantic plots, including character setup, love interests, setbacks, inspirational turns, final battles, and emotional triggers to influence audiences.

Discover how emotional intelligence shapes storytelling by syncing brainwaves to evoke empathy, and examine the brain’s reptilian, limbic, and neocortex systems—amygdala hijack, thalamus, and hippocampus.

Explore how dopamine, cortisol, oxytocin, and endorphins shape buyer engagement in sales storytelling. Apply suspense, cliffhangers, empathy, and humor through seven story structures to drive action.

Develop empathy in stories by targeting emotions and relating to audience desires, showing the hero's challenge, setback, and resolution to motivate change in leadership, presentations, and sales.

Explore the seven story structures to plot your content, deliver your message, and spark audience emotions through overcoming the monster to rebirth.

Master delivery by aligning body language, tone, and words, using open posture and eye contact to maintain congruence and engage your audience.