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30-Day Money-Back Guarantee
Business Entrepreneurship Startup

Business Startup Essentials - Supercharge Your Business

Entrepreneurial Blueprint - Proven business startup strategies to help you build and grow your business.
Rating: 4.2 out of 54.2 (21 ratings)
633 students
Created by Ian DiNovo, CPA, CGA
Published 8/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Identify a target market and find ways to eliminate competition
  • Hire the right people by knowing their strengths/talents and putting them in the proper positions
  • Create marketing material that actually attracts potential leads and converts them into customers. You'll learn what not to do in marketing to save thousands of dollars
  • Find a niche market that only you can serve or be the best at
  • Discover ways you can make your product or service "remarkable" and have loyal customers talk about you and generate leads for you
  • Find a niche market that only you can serve or be the best at and find ways to deliver that message effectively to potential customers/clients

Requirements

  • This course is relevant to anyone who is looking to start their own business or who own one now
  • No prior business experience or business related courses is required
  • Available and applicable to all businesses at all levels

Description

New Entrepreneurs & Overworked Business Owners. If You Want To Transform Your Business And Build A Successful Enterprise That Runs On Cruise Control, Then You've Found the Right Course.

That's because you are about to discover a surefire system to have a successful business that can run on its own without you having to put in endless hours of grunt work.

Imagine what it would be like if you could just jump off the merry-go-round that is your business. Just think of what it would be like to go through an entire day or week without having to put out fires. What if you could wake up in the morning feeling energized and ready to tackle whatever the day has to throw at you?

Best of all, think of what your life would be like if you weren't overwhelmed with a task list that seems to never end.

And best of all, imagine what it would feel like to be in 100% control, satisfied and proud of what you have built and accomplished.

Sounds like a dream right? Well, for most people, it is. And that's because they are not really running a business, they are self-employed. And that is the wrong way to run a business.

And that is also because what you probably know about business is completely wrong and holding you back from being successful.

Imagine if you could turn that all around, simply by taking one course.

I am going to teach you about some of the greatest systems, models and business concepts ever created. They have all been used effectively to jump-start sales and profits. I'm not only going to teach you about them, I'm going to show you how you can effectively use them in your business right away.

I have spent years putting the data, research and ideas into practice. I have spent countless hours in dozens of boardrooms ironing out the details and best practices for all of the concepts contained in this course. I have also charged upwards of $3,000 for boot camps and seminars teaching business owners how to build a successful business model and put it into play.

I am now making this course available online for a fraction of that cost. The content is identical. The only difference is the lack of networking and interaction at live events.

Here is what you'll get out of the course

Remember, this is all practical instruction and advice to help you create a real business. All the information was curated from successful entrepreneurs, business owners and some of the most successful organizations in the world. All, in one course, focused on small business owners, aspiring entrepreneurs and new start-ups.

Learn the most effective strategies you need to start implementing and thinking about right away:

Forget the nonsense of “mission statements” and meaningless slogans. Those mean absolutely nothing to the people that matter most, your customers. Start putting in place the only strategies that have proven to be effective at building successful businesses.

Discover how to monopolize your market and have competitors refer business to you:

Stop trying to beat the competition. Develop your own market and not worry about dealing with any competition. Competing on price is the biggest killer of any business.

Discover the best way to hire the right employees for the right positions:

Forget resumes. They are nothing more than a one-page contact card that is probably filled with lies. I'll give you a tool that will make sure you know exactly who you are hiring and that they are perfect for the job. You can even use this tool on your current team to help make sure people are in the positions that help them become high-performing superstars.

Learn how to market effectively and not blow money away on useless advertising:

I'll show you the difference between advertising and real marketing and why traditional advertising is a money pit. I'll teach you tried and tested strategies that will make the phone ring off the hook and email inbox full with messages from ideal customers and leads.

Implement fool-proof back-office operations so you don't have to monitor everyone:

Once you have the ideal client, the perfect marketing plan and the right people at the helm of your ship, I'll show you how to set up your back office and training systems so that you don't have to spend countless hours training new staff or dealing with day-to-day issues.

Once I give you all the pieces of the puzzle, we'll put it all together using an incredible tool that will help you build a direct roadmap to business success

Without a doubt the greatest discovery that I have come across in my research and studies is a tool that is so valuable, that it can single-handedly transform the way you do business. This tool alone is worth the price of the course and I will show you how to piece everything I have taught you up to that point into a single, one page action plan that will be more detailed and useful than any business plan you or an expert can write.

How do I know this? Because it has happened right before my eyes with my own clients. One group laughed when I told them what I wanted to do. I asked them to give me 45 minutes of their time over lunch in the boardroom. We didn't come out until 6:00 that evening and then went well into the next day.

Take the plunge and start building your successful turn-key business right away.

Who this course is for:

  • This course is meant for current small business owners who may be frustrated with the lack of growth in their existing business
  • Individuals in the startup mode of their new business or enterprise
  • Existing professionals who are looking for a fresh perspective and outside the box approaches on running their business

Course content

7 sections • 64 lectures • 5h 41m total length

  • Preview01:53
  • Preview05:43
  • Preview02:55
  • Preview06:33

  • The 2 strategy tools - Create your Blue Ocean and Hedgehog Concept
    05:27
  • Blue Ocean Strategy - Eliminate the competition by making them irrelevant
    05:17
  • How Cirque de Soleil did it - Calm blue ocean vs bloody red ocean
    06:54
  • How Cirque de Soleil created a Blue Ocean and eliminated any competition
    09:37
  • The E.R.R.C Grid - Gather around and brainstorm ideas
    03:35
  • How Croc's created a whole new market - Can you do something similar?
    06:27
  • Analyze the little black box to discover how to be successful
    04:01
  • Be more like a hedgehog rather than a fox
    04:24
  • Work like a hedgehog and find your niche
    05:15

  • Introduction to team building
    03:02
  • Are you a leader or a boss - Evaluate yourself before taking the plunge
    05:28
  • Work towards being a Level 5 leader
    03:59
  • How to look in the mirror and out the window
    03:58
  • The importance of a great team and great culture
    04:20
  • Hiring employees? Build culture by putting people in the right seats
    03:13
  • Decision disciplines - Make people decisions instantly for improved performance
    05:05
  • Make sure everyone is working in their "strength zone"
    06:53
  • How an employee was in the wrong seat - was moved, then thrived
    04:24
  • How do I figure this all out? Is it even possible? ... Yes it is!
    07:27
  • How to use the findings from the Strength Finder - Go on a retreat
    03:59
  • Strength Finder confirms the right bus seat
    02:41
  • Use Strengths Finder in the hiring process to make the right people choices
    03:23

  • Your Target Market & Ideal Customer
    03:54
  • Target Market Example - Accountant for deceased taxpayers
    06:14
  • Target Market Example - Bookkeeper for contractors and tradespeople
    05:06
  • Avoid these common mistakes that are meaningless to customers
    05:49
  • Create your Unique Value Proposition (UVP)
    06:29
  • Example of companies that focus on what their customer values
    06:29
  • The UVP formula and offer construction
    08:07
  • Don't be a copy cat, be a purple cow
    06:06
  • Dutch boy did and this is what they came up with
    02:36
  • Some great examples of UVP and Purple cow websites and businesses
    05:22
  • Brainstorm on some ideas to make your services & products "remarkable"
    05:12
  • How Dollar Shave Club took on the razor blade titans and won
    07:03
  • You don't have to be funny, just genuine and offer something of value
    05:49
  • It doesn't have to be that difficult - A/C next day installation
    03:17

  • Introduction to marketing and what we'll cover
    02:49
  • The 5 Commandments of marketing mastery
    05:30
  • Know your customer: Ask these questions to tap into your customers' psyche
    07:52
  • Know your calendar: What to market and when
    06:56
  • Know your competitors - What do they offer?
    04:49
  • Know your partners: Team up with competitors to skyrocket prospects and sales
    05:13
  • Know thy psychology - Dig into their psyche and market directly to it
    05:07
  • Psychology - You have to overcome obstacles and hurdles
    05:32
  • Psychology - Results Oriented Marketing
    06:48
  • How Volkswagen got it both right & wrong, and some other great examples
    08:08

  • Operations are the key to a successful turn-key business
    03:41
  • Never fly by the seat of your pants by having manuals and procedures
    06:44
  • Use screen casting and videos to build training resources
    06:44
  • The benefits of creating a company intranet
    04:05
  • The benefits to your operations of specializing in a niche
    07:00
  • How a Canadian immigrant built an empire on an orange crate
    03:15
  • How focused can you get? Let's look at Ed's Warehouse to find out
    08:51
  • How Ed's specialized niche helped streamline his operations
    04:12
  • Business Model Canvas - 1 Page Operations Blueprint
    05:49
  • The 9 Segments to the Business Model Canvas
    09:23
  • An example of the Business Model Canvas - Ed's Warehouse
    07:06

  • You have all the ingredients - start building a better business plan
    05:36
  • Lets build a community of ideas. Let's all help each other out here!
    01:37
  • Thank You - Resources and further reading
    05:11

Instructor

Ian DiNovo, CPA, CGA
SBC Knowledge Systems Inc.
Ian DiNovo, CPA, CGA
  • 4.4 Instructor Rating
  • 94 Reviews
  • 3,665 Students
  • 3 Courses

Ian DINovo is a professional accountant and Director of SBC Knowledge Systems Inc. He has been practicing accounting and offering independent financial and business advice for over 15 years.

He is the creator of a number of courses dealing with business, tax and investment matters that are designed to make difficult topics easy to understand for everyone.

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