Business Start-up for Entrepreneurs
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Business Start-up for Entrepreneurs

Looking at getting into business, but don't have the confidence? See what you could be missing, and get the competence.
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5 students enrolled
Created by Brett O'Connor
Published 5/2018
English [Auto]
Current price: $56.99 Original price: $94.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 16 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
Training 5 or more people?

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What you'll learn
  • You will be able to promote your business, using mostly free methods, research and test ideas, and leverage content into sales
  • Internet access, Facebook account (for research), other social media optional

Does this sound like you?

  • Are you a parent looking at getting back into the workforce?

  • Are you concerned about having ‘lost your place’ in the workforce?

  • Feeling like you don’t have current / relevant experience or skills?   

  • Wondering what employers/investors are looking for …. and if you have it?   

  • Lacking confidence in your own abilities?   

What you may not realise is …...   

You may already have a competitive advantage! 

This course takes you through the 7 steps in the path to market in as little as 8 weeks.

This business startup Skills course is specifically designed to show how the core skills you have learned in other areas of life, like as a parent, are relevant to the skills that many employers look for in their staff. And if you don't believe you could get a job, you are likely to not believe you can start a business.

You can gain the confidence back in your abilities as you see that you are practising many skills relevant to the workforce on a daily basis.   

You will also learn about technology used by small businesses, which will help you apply for a jobs, and know how the skills listed relate to a prospective employer’s requirements.

In some cases, we can help you get back into the workforce to a better-paying and more flexible job than you had before taking time out to raise a family …...   

Sounds good doesn’t it? 

If you want formal skills recognition...

This course can be used to work towards units from BSB50215 – Diploma of Business, including:

  • BSBMKG501 Identify and evaluate marketing opportunities

  • BSBMKG502 Establish and adjust the marketing mix

  • BSBINN501 Establish systems that support innovation 

  • BSBMGT517 Manage operational plan 

This course does not include assessing or issuing the units, and only provides training. Upon completion of this course, you may choose to apply to an issuing Registered Training Organisation (RTO) directly to get formal skills recognition (of Prior Learning). While we do not have any affiliations with an RTO, we do have access to advice from qualified assessors who can advise you on the requirements and what you could provide as evidence as a result of this course.

Let us help you make being a parent or a volunteer for a charity an ADVANTAGE in the workplace. Even if you are not a parent, you can learn how to apply thinking parents naturally do to identify the needs of others that any business needs for long term success.

or, are you already working in the training industry?

If you are a trainer and assessor working for an RTO looking to update your vocational industry currency for business and marketing units, this course maps to the performance requirements for the e-commerces skill set developed by TrainerPD website through engagement with small business owners and the start-up ecosystem in Brisbane (Australia). 

The activities undertaken at hack-a-thon weekends have been observed and mapped to the following units (below) for participants to provide evidence for RPL if they can create an MVP on the weekend. However, to issue the units, an assessor would have to demonstrate they have industry experience and updated their industry currency (specifically for small business technology) in the last year due to the high amount of early adopter technology commonly used on at the Hack-a-thon weekends.

Who this course is for:
  • Entrypreneurs - People that have a "y" they want to get into business, but still working out if they "r" ready to take the leap of faith.
  • If you have an idea you want to get up and going, a problem to solve, or a product to sell, than this course is for you. Find out the basics that consultants will assume you are already doing if you are a business owner.
  • This course goes into some basic stuff that you may already know, but many don't use the free features, and you can skip through if you like.
Course content
Expand all 25 lectures 02:04:19
+ Are you ready to start a business?
6 lectures 27:42

Let's get started, and get your head in the right place.

"Mindset" is seen as the most important factor for success in Business at any level, and if you think you can't, you will be absolutely right, every time. This doesn't always mean that you can do something just because you think you can, but you'll never know if you can, or not, if you don't have a go. 

Right now, you don't know what you don't know, but that is why you are here. You may also confirm you are on the right track, so don't change that. This may be what give you the confidence to keep going, and you may only learn 1 new thing, but this could be the one thing that has been holding you back.

Failure depends on what you do next. If you learn what not to do, it's not failure; you are one step closer to finding the right way for you to do it. How did they make the light bulb? Failed 10,000 times, then focused the energy on what was cut off from outside influences inside a bubble, and the glob continued to shine. Then they did it again, and again.

This first section may be your own light bulb moment as to why some people find it easier than others to start a business, and the only way to truly fail is to do nothing, so let's get you on your way.

The Entrepreneurial Mindset

think you don't have skills? you may have them already, just not know how to apply them.

Preview 03:19

Many people start up a business without a clear why they are doing it. Are you looking at creating a business, or a job? Do you love what you do, or do what you love? Or are just sick of working for other people. Without a clear why, you will lose enthusiasm quickly, and you chances of success will also fade as you will undoubtedly suffer failure, so let's take a moment to clear up your why...

Your "why"
1 question

It's not all about you and your why, you need to be aware of what is happening in your world you live in too. What do you look at? here are 4 general areas to start.

P.E.S.T. "Environment" Analysis
People often are asked for a SWOT analysis, but they are rarely asked how they developed their swot. Follow this process to come up with an effective SWOT, not just a bunch of opinions.
SWOT Analysis
8 questions

This video shows you how you can find out who is interested in you by looking up who reads your articles on LinkedIn. You can then search for people who work in the same job role in the Facebook Insights program (free with your ad account) to see what other pages people in your target market are interested in to give you ideas of what to post. You can also "boost" posts to specific target markets for as little as $1 per day, even to specific postcodes.

This is just a quick overview of basic content marketing tools that it is expected that you already know before you attend a Facebook Sales workshop. When people say "you can't sell on Facebook", it is usually the case they not doing their research correctly.

How business do research on LinkedIn and Facebook
Can you think of one person that would buy your product? The first one that comes to mind is what is known as your "ideal client". If you know why that person would by your product or service, you can find others who are like them too.
Your Ideal Client
8 questions

It seems that due to another reality TV show (in Australia) more confusion has been created, this time in the difference between a trainer, coach, and a mentor.

The focus is on “The Mentor”, thanks to Mark Bouris, however to explain the difference between a mentor, coach, and trainer, I will use terminology that fans of another popular renovation reality TV show will understand – The Block.

There is a saying in business: “if all you have is a hammer, everything looks like a nail”, but in building terms, some things do need to be screwed. Why? Because it usually has a stronger bond, you can take it apart, make repairs, or add to it without causing damage to the product.

Nails are used, but things can just pall apart unless you use something (like glue) to hold it in place. But this means you can’t adapt it, or you have to break it to make any changes, so you may as well just start again.

Darwin didn’t say survival of the fittest, it was the fittest to the environment. In other words, you have to be able to adapt to survive, which is why a start-up program has to screw you into place.

Mentors are meant to hammer you! Their reputation is on the line as well, and that is the way they generate their income. So why are mentors used in start-up programs? Because you can’t improve something that doesn’t exist, and start-up programs are designed to develop a Minimum Viable Product (MVP) to take to market. They are there to hammer that into you.

When you apply for a start-up program, the pressure goes onto the people running the program to ensure that they have a mentor that can help you, or the program itself has no credibility.

No-one can make you feel inferior without your permission, so when you apply to a program, you are giving your permission for someone to make you feel inferior in certain areas, because you are. Otherwise you wouldn’t need the program.

What is an MVP? It is literally the worst possible incarnation of a person’s dream, but it is at least a dream come true. This also leaves the inventor extremely vulnerable to abuse. Inventors know products can be improved, and are often embarrassed by the effort, but an inventor needs to have self-compassion, it’s not about self-esteem.

Whatever an inventor comes up with is good enough, and when it comes to creating an MVP, anything, absolutely anything, no mater how crap anyone thinks it is, is still better than nothing.

The advice from Queensland’s Chief Entrepreneur, and Shark Tank Panellist Steve Baxter, is start your business with the money you have, not the money you think you need. Followers of this reality TV show will recognise that one of the first questions is always “how many have you sold?”.

This is because, I believe, Steve said in a meetup I was at 18 months ago “if you have sold one product, to even one person, you can answer 90% of the questions an investor will ask”.

Ironically, this was the same meetup where Steve was infamously called “a dick” by a guy who Steve called out for attempting a me-tooism. The fact that the guy got up and walked out was also an example that no matter how great a mentor may seem, you still have to make the decision if they are the right person to mentor you, and what you want to mentor you for.

Here is some advice on selecting a mentor from Jack Welch - Former CEO & Chairman for GE. General Electric started out making products, such as jet engines, then became the biggest finance company in the world due to developing a process of selecting profitable projects to invest in and employing people with the core skills to know how to apply this process.

Sometimes, a mentor is a terrible idea, and this comes from one of the most sort after business mentors in the world:

You are not in “the business” of what you do (or invent), you are in the business of marketing what you do, which is what the mentors do well. Especially to the early majority, which makes up 34% of the population under the diffusion of innovation.

If you do go into a start-up program, you have also made the decision to trust the mentor the program assigns you, and need to take on the responsibility of this choice. You don’t know what you don’t know, but the program organisers do, so if they knock you back, don’t take it personally, they may have done you the biggest favour anyone will ever do in a start-up’s life cycle.

Take it as feedback. If they say “you are not ready”, translate this to you may need a coach, or training, to developed the skills you need to succeed, or at least the program’s version of success.

So you are a screw, and the start-up programs are getting very good a working out how to screw you. The program will identify if you are a flathead, phillips, Hex, or some other type of screw head, then put a bit (the mentor) into their Drill (the program).

The problem with using power tools is that if the bit is not quiet the right fit, and you screw too hard, it strips the head out. Even if you find the right bit now, the damage is done, and you can’t unscrew it.

Sound familiar?

This is not the end of your dreams… Dreams are stored in people’s heads, and others can try to strip them away from you. What can you do? Be another screw! 

Finding the right Start-up help for you
You may have the technical or trade skills to do what you do, but you are not in the business of what you do, you are going into business to promote what you do, but you don't have to do it alone. In startup mode, you need to have no weaknesses, then work on leveraging your strengths.
General Skills Assessment
4 questions

A key point of difference between general and formal skills recognition of the core skills for work in the Australian Vocational Qualifications requires for work performance to an acceptable industry standard of proficiency, so is linked to job role, but transferable between industries.

Foundation skills (formally known as “employability skills”) in Nationally Recognised Training in Australia are broken into 2 parts

  1. Language, Literacy and numeracy (LLN) - Required to transfer knowledge and information in a workplace, defined under the Australian Core Skills Framework (ACSF), however many industries have lower requirements due to the available new technology and workplace adjustments to allow for international business to be conducted
  2. Core Skills for Work (CSfW) framework -  relating job performance, as a measure of firstly competence, but also and an ascending scale of proficiency in each of the skill areas

This lecture explains the core skills for work and gives you an assessment tool to use for your own professional development and talent recruitment.

Core skills required for any work in Australia
Time to find out if the core skills match the ones you thought you had in the general assessment
Core Skills Assessment
5 questions
Now that you have done the market research, you should be able to complete a "Business Model Canvas". this is a one-page summary of your business plan should who your customers are, what value you provide to a customer, communicate with your market, the main costs, and revenue streams.
Business Model Canvas
9 questions
+ Let's get your business started
11 lectures 01:03:18

Innovation is often confused with being creative, but the diffusion of innovation is more logical than that. You can create solutions through analysis, but overanalysis can cause paralysis in business. 

Innovation Vs Creativity

Here is a short video on what "Content Marketing" is. It is not about sales, but needed to get sales, and build relationships with your ideal customers

Preview 01:00

Making a profit is not just about a tug-of-war between competitor; it is more complicated than that. There is, however, a model that was developed by a Harvard Uni professor that has been around for a while that simplifies it into 5 market forces for you to look out for.

The 5 competitive market forces affecting profitability

Many business owners look at hiring an assistant to do work for them, but you still have to know what they do and give them instructions of what you want. Many business owners spend far too much time on social media, with little result, and communication issues and lack of effective research into the customer's needs from Virtual Assistants can add to the frustration.

It is not uncommon for business owners to spend 2 to 3 hours on social media each day interacting with clients, however this video runs through how we teach our Facebook VAs to cut the time spent of Facebook down to around 30 mins per day.

There are many time saving features if you know how to use them. You can also use the reports to send to bloggers or copywriters to not only sound like you, but tells the writers who they are talking to as real world examples of your ideal customers. You could also delegate the social media management to your own staff while you take the important meeting, without your facebook friends thinking you have lost touch with them.

How Social Media VAs research what interests your potential customers

you see business using images and putting up inspirational quotes, and even making videos and slideshows, but did you know that this work can be done without using a graphic designer, using templates and programs, and Facebook even helps and puts music to the videos for you too, and all as free functions. you just copy, paste, drop and drag. Here's how.

Building content, testing what works, and repurposing it to use again

Here is an example of how simple it is to create new pages on a WordPress website, the type of website used by most start-up business, and the platform used by almost 30% of all websites in the world, and by 60% of small business assistants. You can also get videos to play on your website by simply pasting a link to facebook and Youtube video, and even use videos created using mobile phone apps.

The technology is so user friendly now it only takes a minute to make up a video. Another way that professional marketers do to make time, but you can do it yourself.

The Promo video for this course is known as a "slideshow", and Facebook business page post can also create a similar video simply by "drag and drop". 

Preview 03:36

You don't have to worry about talking to a web developer for the first time, here is the first time we did. 

Don't worry if you are not tech savvy, it is a good idea to talk to a web developer to at least get an idea of what you will need to do. It's like you may know how to work on your car, but what happen if you stuff it up. You are not paying a web developer just to set up a website, you can do that yourself, you pay them to get one that you know will work when you start getting customers.

Once it is set up, you can easily create new pages and content, you just need to make sure you have the right plugins. Just like social media, it can be a lot of fun playing around with options, but it can also be very unproductive for your business. Most web pages follow the same simple formula, and it is not always the ones that look the best that get results. You may notice this when you look up a web developer's own website, but they know which ones work well.

Big business spends million's of dollars just to come up with a few key words. Startups don't have that kind of money or research, so sooner or later you will need a web developer, but for now, just see what you need.

Worried about talking to a web developer?

To explain why this path to market works, I will explain how two of the most common theories used in business relate to each other, then give an example of the 7 steps in a start-up’s path to market.

The "needs based" path to take a product to market
At this stage, you will only be focusing on the bottom 4 Ps in the marketing mix to try and overcome any weaknesses. once you do that, you will be ready to start selling your products or services. If you have 3 strengths but still have a weakness in any of the 4 Ps, your business will not survive.
Your 4 Ps
4 questions
Australian Privacy Principles
Consumer rights & guarantees

The aim is to provide all workers in Australia with the same standard of health and safety protection regardless of the work they do or where they work.   

The harmonised work health and safety laws apply in the majority of jurisdictions. For more information about whether they apply in your jurisdiction check with your local regulator. 

Work Health and Safety (WHS)
You are not in the business of what you do, you are in the business of marketing what you do, but your operational plan needs to make sure you can live up to your marketing claims. Otherwise, that can do a lot of damage to your brand that is difficult to overcome. Businesses that fail to plan, fail.
Opertional Plan
17 questions
+ Time for lift off!
8 lectures 29:22

Most know Simon Sinek's work, but how did his ideas get so much traction. He had help, and the TED talk that made him famous was only given to a room of about 50 people.

How you get traction for ideas
Analysing Facebook Post insights

You don't have to do all the marketing yourself, you may actually make your staff's job easier if you let them do content marketing for you. If they come into contact with any customers, or potential customers, it will help them answer questions about what they do, so not just good for business, great for networking too. But you have top give them some that is worth sharing, not just what you want them to say. What's in it for them; both your staff and customers. Find what benefits both and it happens automatically, and you don't need to teach them how to sell. That's how referrals work.

Preview 02:27

At this stage, you should be getting a clear idea of if you can run you business on your own. Are you just exchanging time for money? Is it more like a hobby (sales of under $18k)? If you are creating a business, you need to identify when you will put on staff, and who you put on first... Or was it "watt's on first"? If you don't get that joke, you may also not know how business have been building teams for many years.

This lecture give you a tool to do it, based on your skills assessment.

Are you creating a job, or a business?

Look at your core skills, you technical skills, and try and find someone opposite to you... what would they have skills in?

Who should you put on first to help?
1 question

A dream is just a plan without a timeframe; but a project must have timeframes. Project make dreams come true, but what happens after your dream comes true is a different project.

Project boundries
Project costs
Risk assesment

You may want to redo your Business Model Canvas now.

Think of it as an "executive summary" that you would put at the start of a report to corporate management, but this summary is specifically for investors in your ideas. Investors can work out where your business planning in up to by looking at this page, and will ask questions if they pick up that you have not done your research, so it has to be realistic. 

Putting it all together in one page
Now you know your cost, and have a plan, you can look at if you need investors. If it is financial investors, or mentors investing their time, you use the same formula to tell investors what you want from them. Called a "pitch deck" in the startup community, it is a structure for a presentation,
Pitching to investors
18 questions