Business Portfolio | Environmental Analysis | Strategies

Name: Business Portfolio | Environmental Analysis | Strategies
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Understanding Business Portfolio and Portfolio Analysis along with Environmental Analysis & Growth Strategies

Created byDr. Muhammad Tahir Jan

Last updated 5/2026

English

What you'll learn

In-depth understanding of Business Portfolio
Clear understanding of Portfolio Analysis
Understanding of how organisations analyse their environment
External or Macro environmental forces that influence a business or organisation
Internal or Micro environmental forces that influence a business or organisation
Understand Marketing Analysis

Course content

7 sections • 17 lectures • 1h 36m total length

Introduction to the course2:10

What is Portfolio Analysis?4:51
When a company has many products and businesses, a thorough evaluation is required to find out those doing good and also those not very profitable. This process is called portfolio analysis. In this video, I briefly explained the same concept.
What is BCG Matrix?3:13
One of the most common and popular methods of portfolio analysis is called Growth-Share analysis or BCG matrix or The Boston Box. In this video, I briefly explained the BCG Matrix. Enjoy!
Explanation & Examples of BCG Matrix4:40
One of the most common and popular methods of portfolio analysis is called Growth-Share analysis or BCG matrix. In this matrix, the four situations are stars, cash cows, question marks, and dogs. I have explained these four conditions with the help of examples, in this video.

Marketing Environment | Internal and External Forces12:03
In this video, I explained "Marketing Environment". A very interesting & important topic. It includes internal or controllable factors, as well as, external or uncontrollable factors.
Enjoy!
Environmental Forces | Another Perspective3:21
In this video, I explained "Marketing Environment" from another perspective. It includes Micro-environment and Macro-environment. Micro-environment further includes the company, suppliers, competitors, intermediaries, public, and customers, etc, whereas, macro-environment includes demographics, cultural, natural, technological, economic, and political factors.
Test your knowledge

Organisational Growth Strategies | Competitive strategies3:56
There are many sets of strategies that organizations can devise in order to stand out in the competitive market. These are strategies related to "product and marketing", "competitive advantage", and "value" In this video, I have explained these 3 sets of organizational strategies. In the coming videos, I will explain these strategies individually.
Product and Market | Organizational Growth Strategies6:19
There are many organizational growth strategies. In this video, I have discussed the first set of growth strategies related to Market and Product.
Competitive Advantage | Organizational Growth Strategies8:29
The second set of organizational growth strategies are related to "competitive advantage". In this video, I have explained three strategies related to competitive advantage.
Value | Growth Strategies related to value8:44
The last set of organizational growth strategies are related to "Value". In this video, I have explained three sub-strategies of value from the perspective of customers in real business/ organizational settings.
Growth strategies related to Value | Organisational perspective5:45
In this video, I discussed how will the growth strategies related to value look like from an organizational perspective. The three strategies related to value are; Best product, best service, and best price.

Requirements

You are ready

Description

Companies usually start with a single product/ service, but as they grow and expand, their products/ services and other businesses may grow as well. The combination of all the products/ services and businesses that make up a company is called "Business Portfolio".

Once you have many businesses and products operating under a single company, you need to find out a mechanism to analyse and evaluate those different ventures. This process is called "Portfolio Analysis".

A successful company will always have a clear understanding of their business portfolio and they will also know how to analyse their portfolio.

Organisations are always influenced by various types of forces. These forces or factors are called "Environmental Forces/ Factors". These factors are divided into TWO broad factors, called "External Environmental Factors" or "Macro Factors", and "Internal Environmental Factors" or "Micro Factors". Successful organisations always monitor these internal and external factors in order to stay on the top.

Lastly, this course will also teach you three broad organisational growth strategies. These strategies are related to "Product/ Market", "Competitive advantage", and "Value".

All these topics will be covered from an academic, as well as, practical perspective.

Remember, to be a successful company, you need:

To clearly understand Business Portfolio
To understand how to analyse your portfolio, commonly called, Portfolio Analysis
To have a clear knowledge of environmental factors that influence your organisation
To know what marketing analysis is.
To understand the set of growth strategies available to you

Luckily, this course is designed to offer you all these amazing topics.

Enjoy!

Who this course is for:

Business Administration Students
Economics students
International Business Students
Lecturers
Teachers
Professors
Business owners
Employees

Business Portfolio | Environmental Analysis | Strategies

What you'll learn

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Course content

Introduction1 lecture • 2min

Section 2: Business Portfolio1 lecture • 3min

Portfolio Analysis3 lectures • 13min

Marketing Analysis3 lectures • 19min

Environmental Analysis2 lectures • 15min

Growth Strategies5 lectures • 33min

Bonus Videos | Crucial for companies2 lectures • 11min

Requirements

Description

Who this course is for: