Business Portfolio | Environmental Analysis | Strategies
What you'll learn
- In-depth understanding of Business Portfolio
- Clear understanding of Portfolio Analysis
- Understanding of how organisations analyse their environment
- External or Macro environmental forces that influence a business or organisation
- Internal or Micro environmental forces that influence a business or organisation
- Understand Marketing Analysis
Requirements
- You are ready
Description
Companies usually start with a single product/ service, but as they grow and expand, their products/ services and other businesses may grow as well. The combination of all the products/ services and businesses that make up a company is called "Business Portfolio".
Once you have many businesses and products operating under a single company, you need to find out a mechanism to analyse and evaluate those different ventures. This process is called "Portfolio Analysis".
A successful company will always have a clear understanding of their business portfolio and they will also know how to analyse their portfolio.
Organisations are always influenced by various types of forces. These forces or factors are called "Environmental Forces/ Factors". These factors are divided into TWO broad factors, called "External Environmental Factors" or "Macro Factors", and "Internal Environmental Factors" or "Micro Factors". Successful organisations always monitor these internal and external factors in order to stay on the top.
Lastly, this course will also teach you three broad organisational growth strategies. These strategies are related to "Product/ Market", "Competitive advantage", and "Value".
All these topics will be covered from an academic, as well as, practical perspective.
Remember, to be a successful company, you need:
To clearly understand Business Portfolio
To understand how to analyse your portfolio, commonly called, Portfolio Analysis
To have a clear knowledge of environmental factors that influence your organisation
To know what marketing analysis is.
To understand the set of growth strategies available to you
Luckily, this course is designed to offer you all these amazing topics.
Enjoy!
Who this course is for:
- Business Administration Students
- Economics students
- International Business Students
- Lecturers
- Teachers
- Professors
- Business owners
- Employees
Instructor
- 4.6 Instructor Rating
- 6,484 Reviews
- 22,363 Students
- 20 Courses
I hold a PhD in Business Administration and currently serve as an Associate Professor. Prior to this, I earned an MBA following a Bachelor's degree where I graduated Cum Laude and was honored as the best student of the year. During my doctoral studies, I was awarded the prestigious Rector’s Scholarship in recognition of my research acumen, high academic performance, and active engagement in university activities. Known for my resourcefulness, adaptability, and capacity to manage large student cohorts, I've garnered multiple accolades, including several Teacher of the Year awards, for my exceptional communication and presentation skills.
With a strong passion for teaching, training, and research, I have contributed significantly to academia. My work has been published in reputable journals, and I've presented at numerous conferences both locally and internationally. I have designed and delivered a diverse range of courses catering to executive, postgraduate, and undergraduate students. Appreciated by students for my teaching style and commitment, I consistently receive ratings above 90% in student evaluations, reflecting their high regard for my instruction.