Business Strategy - Explode Performance With The OODA Loop
4.2 (21 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,346 students enrolled

Business Strategy - Explode Performance With The OODA Loop

Business Strategy: The OODA loop, Observe - Orient - Decide - Act, is the most powerful strategy for your business
4.2 (21 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,346 students enrolled
Last updated 1/2019
English [Auto-generated]
Current price: $65.99 Original price: $94.99 Discount: 31% off
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This course includes
  • 1.5 hours on-demand video
  • 1 article
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Have a great understanding of the Observe - Orient - Decide - Act (OODA) loop
  • Will understand great examples of the OODA loop at work
  • Be able to elaborate on how critical the 'Observe' stage of the OODA loop is
  • Know the fundamental components of the 'Orient' stage of the OODA loop
  • Have an outstaning grasp on how the 'Decide' stage of the OODA loop interconnects with the other stages
  • Know why the 'Act' stage of the OODA loop is essential for success
  • Will be able to identify their own business strengths and weaknesses in terms of the OODA loop
  • Will be able to analyze their business in terms of OODA loop components, and have the ability to address weaknesses
  • Will be able to compare their business's OODA loop components to their competitors, and be able to see what components need to change to defeat their competitors
  • Will be able to analyze the structure of their business in order to weed out OODA loop problems so that they can build streamlined efficient business structures
  • Will have a mastery of the OODA loop theory, and have a path forward to take their business to the next level
  • Just bring your mind and your experiences
  • An appreciation for the role of strategy in business is a major plus

The OODA loop strategy is what you have been looking for. Do you want to take your business to the next level but aren't sure how? The OODA loop holds the key.

Are competitors in your business constantly giving you problems and you wish you had some sort of edge to help your business win? They might be using the OODA loop on you.

Do you ever feel like your business keeps making mistakes, but you don't understand why it keeps happening? The OODA loop can show you why and how to get it right.

Is your business doing well, but somehow it has become stagnant and you want to increase growth? An OODA loop strategy can get you there.

If you answered yes to any of these questions, then this course is for you.

The Observe - Orient - Decide - Act, or OODA loop, is a theory that describes how human beings interact with the world around them. And since businesses are groups of human beings, businesses exhibit the same type of interaction in their market space environments. By learning how the OODA loop works, a business can become self aware of how it interacts with its customers, competitors, and collaborators, allowing it to identify ways to improve. The OODA loop theory also serves to help businesses identify their competitors strengths and weaknesses, giving the opportunity to know which areas are ripe for growth in the market place.

The course will give you a fantastic understanding of the OODA loop, putting the ultimate strategic capability in your hands. This capability gives you actionable steps on how to improve your business, and also how to defeat your competitors.

Learn how to leverage the power of the OODA loop in your business today by enrolling in this course right now.

Who this course is for:
  • The course is meant for any level of business experience
  • If you have experience living as a human being, then you already will be able to match your life experience to this course theory, and learn how to apply it to business
Course content
Expand all 25 lectures 01:40:49
+ Introduction
2 lectures 03:50

Hello, I'm Mike and I'll be your instructor for the course on the Observe, Orient, Decide, Act, or OODA loop strategy.

The OODA loop theory has been used in military, sports, and business. It is fundamental theory that models how people interact with their environments. Therefore, any area where people interact, for example business, also plays by these known rules.

Once we understand how the OODA loop works, we can begin to start optimizing the different components in our businesses so that interactions work much more effectively and faster than ever before. This gives our business a huge advantage over our competitors.

Let's jump right into the course!


Preview 03:02

It is important with a course like this to cover an earnings disclaimer. Like any course, the theory is presented, and it is up to you to determine to what level you will execute the theory in your situation.

Please read the earnings disclaimer.

Earnings Disclaimer
+ The Essence of the OODA Loop
5 lectures 18:58

The basic OODA loop is broken down into four stages: Observe, Orient, Decide, and Act.

The Observe stage is all about taking in information, like sight, sound, touch, etc.

The Orient stage is where information is processed, and we make sense out of what is happening in the world around us.

The Decide stage is where we figure out all of the possible moves and counter-moves of what might happen going forward, and we determine which path is the one we are going to take.

The Act stage is where the decision gets carried out. Here is where we interact directly with the world around us.

Preview 03:07

John Boyd is one of the foremost strategists of the 20th century. His development of the OODA loop model has been critical in many domains in the modern world including warfare, sports, and business.

John Boyd was an Air Force pilot who became a career military strategist that worked at the Pentagon. He was well known for many larger than life stories. One example is that they use to call him "40 second Boyd", because he had an ongoing bet with other top pilots that he could out maneuver them in a fighter dog fight in under 40 seconds, even though they could start behind him with all of the advantage.

It is obvious that Boyd had a keen insight into fighter tactics, and he created many presentations and other works that became the new standard in aerial combat.

Boyd was able to boil down the same elements in dog fighting and was able to apply them to warfare. Years later, as his theories got more exposure, people started applying the same theory to sports, and then business with amazing results.

Preview 02:28

Let's look at several examples to help strengthen our understanding of the OODA loop.

One example that is obvious is when fighter pilots engage in a dog fight. They have to take in information through their senses, as well as information from their aircraft. Then they have to make sense of the information and figure out what is going on at that point in time. Next, they must plot out the possible moves and counter-moves of what could happen next, and decide what to do. Finally, they must take action on that decision. This process happens over and over again until one pilot outmaneuvers the other pilot, and then its game over.

We could talk about endless examples like a Chess game, street mugging, or SWAT team assault. The premise of the examples comes back to the OODA loop theory.

A natural extension of the OODA loop theory is business. The same principles apply when two companies compete with each other in the same market. Which company will win? The one with the best understanding of what is going on around them and therefore making the best decisions. It's the one that understands the OODA loop the most and is well in tune with it.

Preview 08:21

John Boyd always drew and explained the OODA loop as a much more complex process.

Now that we have covered the basics of the OODA loop, let's get into a more in depth understanding.

The OODA loop doesn't necessarily always flow smoothly through the 4 stages. Typically, a stage can get interrupted by a competitor, which causes the loser in that loop to start back over at the beginning. Or, new information could interrupt a naturally flowing cycle, which causes the cycle to reset.

Boyd's Real OODA Loop

Now that we have a good grasp of the basic theory, let's go in for a deep dive to learn more.

Ready for a Deep Dive
+ O - Observe
1 lecture 06:04

The Observe stage is where information is taken in through the senses as individuals, or by means of information in businesses.

This is an important stage of the OODA loop because we are limited in business by the types of information we have access to. We should question what types of technology are we using or that is available that could give us better quality information and at better speeds. Are we watching the right types of information that become relevant at the next stage. Are we capturing information and sharing it freely in our teams, so that the people that need the information have access to it freely without much labor and time involved?

Preview 06:04
+ O - Orient
1 lecture 09:37

The Orient stage is where we take the information gathered and figure out what is going on in the world around us.

Here is where we must make sense of the world around us in business by looking at the information and processing it to find meaning. Do we have the right expertise and experience levels in the positions that are responsible for this particular stage? Is there technology that we could get that might be better equiped to analyze the information for us faster and at better accuracy?

Orient: Deep Dive
+ D - Decide
1 lecture 01:27

The Decide stage is where we figure out all of the possible moves and counter-moves for the situation and choose which path is most favorable to us.

Here is where we decide what to do next. In the business arena, teams usually partition out decision authority to different layers of management, which we typically call bosses. How much time do we lose by blindly allowing bosses to micromanage even the smallest of decisions? Does this drastically slow down our ability to continually adapt to the market? Is there training or technology that we can get that will help enable front line workers to make valuable informed decisions on the fly? Can we track these decisions over time and implement ways to improve our decision making capability in the organization? Are we even tracking where decision authority exists in our management structure?

Great questions, and great things to explore in our business so that we take our OODA loop game to the next level.

Decide: Deep Dive
+ A - Act
1 lecture 00:51

The Act stage is where we carry out the decision in the real world.

This stage is where the rubber meets the road. We interact physically with the world around us here, but how well do we do it? Do the people that are taking action here have all of the tools and technology that they need to do a good job? Have we cut corners in cost but greatly handicapped some capabilities here? What kind of advantages could we get by really focusing on this stage to figure out how to get better at carrying out actions? Is there special training or experiences that we can use to our advantage?

Act: Deep Dive
+ The Command Chain - Command and Control
3 lectures 11:07

We use structure in our businesses to partition the workforce into different functions based on work and decision authority.

Over time, original structures no longer fit the current market situation, but how often do we go back and prune the structure? Most companies never do, and simply keep adding positions and side structures over time to deal with new problems or opportunities. We call this the Frankenstein effect over time, because the structure starts to resemble this character after a while. This is a good way to kill the business.

Your company is most likely doing this very thing, but then again so are your competitors. What sort of gains could your company see if it were to really analyze recent times and streamline your company structure to re-adapt? Why not make your company lean and mean again?


Here we look at some different structure examples seen in business.

How complicated is your company structure? Where does the decision authority live, and at what management level? How many people have to pass on information up and down the chain to make a single decision? How long does this take? These are the types of questions you must ask to get to the heart of your command chain.

Preview 07:38

Now that we are familiar with the theory, let's transition into some exercises.

Let's get into some exercises.
+ Course Documents and Exercises
1 lecture 00:56

We have some great course documents that will help you analyze your situation and help define a path forward for improvement.

Business Component Analysis - this will help you discover and diagnose the key components of each of the 4 OODA loop stages, and help identify a path forward on how to improve them

Business Competitor Analysis - this will help you compare your company's key components to your competitors, and then understand what you should do to win

Business Structure Analysis - this will help you diagnose your company's decision making ability, and help you determine how best to reorder your structure for max effect

Course Documents
+ Business Awareness
3 lectures 17:06

Business Component Analysis Worksheet - this worksheet allows you to self diagnose the strengths and weaknesses of your business, and identify actions that will lead to a superior OODA loop execution.

Business Component Analysis Worksheet
2 pages

Here we work through a business component analysis exercise example by focusing on a well known business example, McDonald's food order fulfillment process.

Let's see how McDonald's does according to the OODA loop theory so that we get a good grasp of how to use the worksheet for our own business.

We're going to go through each of the components of the 4 OODA loop stages one by one and score each component. At the end, we'll be able to identify our strongest ones and our weakest ones, so that we are aware of our current business performance.

Component Analysis Exercise - Part 1

Here we continue to work through a business component analysis exercise example by focusing on a well known business example, McDonald's food order fulfillment process.

Now let's answer some questions about how we rated each of the components of the 4 stages of the OODA loop for better clarity about the current performance.

Component Analysis Exercise - Part 2
+ Competitor Awareness
2 lectures 03:06

Business Competitor Analysis Worksheet - this worksheet shows a side by side comparison of your business and one of its competitors. The exercise will allow you to compare your business's strengths and weaknesses to your competitors, so that you have a clear strategy on what OODA components need to change.

Business Competitor Analysis Worksheet
1 page

Here we work through a business competitor analysis exercise example by continuing to focus on a well known business example, McDonald's food order fulfillment process.

How does McDonald's do compared to their competitors. Let's take a look. Then we can apply the same thinking to our business and competitors.

Competitor Analysis Exercise