Business of Fashion: How To Write A Fashion Business Plan
What you'll learn
- Learn how to develop a Business Plan, Manufacturing and Production Process, Marketing and E-Commerce, Print-on-Demand, Vision and Purpose for your Company.
- Learn how to take your Collection/Line/Brand and turn it into a money making machine.
- Learn the business side of the fashion industry. Creativity alone is not enough; learn to run a successful brand.
- Learn how to focus on: Consumer Research and Product Research: Who is your customer.
- No requirements or prerequisites.
A great fashion collection/line is not enough to succeed. Owning your own Company/Brand is a big responsibility— you need a strong Business Plan to avoid failure. This Course empowers the you (the student) to turn your designs/company into a financially successful Brand. This Course covers areas on research and development, and the manufacturing process, and how to create your own Online Store. It addresses the importance of Social Media and all the different platforms. It also includes elements of planning, topics such as Vision and Purpose for your brand/business, and your core values for your company.
In this Course you will:
Develop a Business Plan: a 6-part/components Plan.
Executive Summary and Budgets
Learn Consumer Research and Product Research
Manufacturing: Domestic vs Overseas
E-commerce — Your own Online Store
Distribution and Marketing channels
Online Presence and Social Media
Shopify and similar platforms
Bloggers and Influentials
Reason/Purpose for your business
Creating a VISION for your Company
Quantum thinking in fashion design
In this Course you will learn how to develop a 6-Part Business Plan that will support the model necessary to establish a successful business. It discusses the many options available nowadays (thanks to the internet) to start your own company from scratch without much financial investment.
A solid Business Plan is essential is succeeding in the fast paced world of fashion. You must be aware of all the steps and processes of taking your fashion designs from the runway to the streets. You must know the manufacturing process available to you: should you manufacture domestic or overseas.... Nowadays an online presence is so important for the success of a fashion brand - global visibility is not only available to you but it's a must.
This Course also address the reason and purpose of why you (the designer) do what you do, what is your motivation and purpose. It also touches on the infinite possibilities available if one is aware of one's thoughts and how to direct them to create what we want to create - the sky is the limit!
In all fashion brands there are always 2 areas of operation: one is the designing process, the sketching, draping, patternmaking, sewing, etc... and the other is the business aspect of it: budgets, cash flow, paying bills, buying fabric, paying contractors, etc... If you want to be successful as a fashion designer you must be aware and have knowledge of both areas, the creative part and the business part.
The business of fashion is what keeps the engine running. Knowing the nuts and bolts of running in a company is extremely important in the survival of your brand.
Your fashion brand must have an online presence, whether be your website, your blog, and all your Media platforms. Social media nowadays plays an extremely important role in the success of a brand.
Creativity alone is not enough, you must have a solid business side or your company will not succeed. Creativity is only one aspect of the design process, the other aspect, and just as important, is how to run a business and manage a budget and allocating the proper cash flow in order to sustain the ups and downs of the brand one the length of time.
Who this course is for:
- Anyone interested in learning the business side of a fashion brand.
- Anyone interested in making their designs/company into a financially successful Brand.
- Anyone interested in starting their own company.
My passion is to inspire and empower you to live your best version. Using fashion as a vehicle to educate, inspire and transform your life -- ultimately, strive for excellence.
~~ A fashion industry expert -- from concept to completion: from Vision Boards to Pattern Drafting, to Tech Packs, to Social Media.
~~ As a former Instructor and Curriculum Development Coordinator of the Fashion Design program at FIDM (Fashion Institute of Design & Merchandising, LA) all my fashion design skills and experience are put into practice and into my Courses.
~~ As a Consultant for SAMSUNG C&T America, I have the opportunity to introduce new Brands to Samsung's infinite available resources to elevate Brands to global visibility.
~~ Born and raised in ROME (Italy), speaking Italian was an asset while working at RALPH LAUREN, when responsibilities included supervising samples manufactured in Italy.