Business Strategy And Business Model Innovation - 2026

Introduce the three-sentence business plan, a simple framework that outlines product, promotion, and financials for any business, illustrated with a gourmet Italian restaurant example.

Explore how a three sentence business plan captures a company's core: the product, the marketing strategies, and the finances, using marketplace examples like Uber, Airbnb, Fiverr, and digital agencies.

Explore how the subscription, consumable, and catalog business models drive long-term revenue, outlining how to mold products to fit these models, with real-world examples.

Explore the e-commerce business model, covering product choice and sourcing, inventory management, cost optimization, and in-house marketing strategies like search engine optimization and social media.

Master the marketplace business model, a two-sided platform that scales through critical mass of buyers and sellers, taking a cut on each transaction. Examples include Amazon, Udemy, and Upwork.

Explore the business model canvas, a nine-field visual template for mapping key partners, activities, resources, and the value proposition to structure your plan and align revenue streams and costs.

Apply the business model canvas to an e-commerce t-shirt store, detailing value proposition, key partners, activities, resources, customer segments, distribution channels, costs, and revenue streams.

Using the business model canvas, this lecture shows how to shift from a purely e-commerce model to a subscription service, adjusting value proposition, channels, and segments while reusing core elements.

Learn how to apply business strategy and business model innovation by swapping components of an existing business to deliver greater value and competitive advantage, like the Uber example.

Nike could test a global monthly sport challenge with tutorials and a gear subscription, sending sport-specific equipment to customers and expanding beyond selling shoes and apparel.

Examine a Coca-Cola business model innovation through a direct-to-consumer subscription with exclusive commemorative can designs to boost regular purchases and create collectibility.

Tackle a business-model innovation exercise by reimagining McDonald's operations to align with health and sustainability trends while refining how products are produced and the business runs.

Explore a twofold McDonald's business model innovation by adding a plant-based item and partnering with local farms for sustainably raised meat, while preserving current customers.

Learn how to design and document business systems with step-by-step procedures that can be automated by machines or software, run tasks efficiently, and scale with smaller teams.

Explore E-Myth Revisited, a cornerstone book on building replicable business systems. It outlines three roles—technician, manager, entrepreneur—and three startup, growth, and maturity stages, highlighting why technicians fail to scale.

Learn to build a scalable business system as a foundation for growth, integrating a professional website, design process, marketing automation, seo, affiliates, and multi-marketplace expansion.

Celebrate finishing this course by requesting free access to any other course from the library via a private Udemy message, receiving a coupon code link, and staying connected on LinkedIn.