Business Model Design – What Many Fail To Think Enough About

Many people stick with their first idea based on past experience, instead of exploring all the possible variations.

Created byBob Norton

Last updated 11/2020

English

What you'll learn

How to Approach Business Model Design as a Science and Art
80% of Startups Fail. Lots because their business model is not optimized. Just a copy of someone else's

Course content

1 section • 5 lectures • 58m total length

Introduction: Strategic Planning, Vision and fundamentals needed before you star14:42
Business model design must proceed as soon as possible but only after sufficient MR and CI are completed. See Entrepreneurs Journey. All these things are iterative as more is learned, and the team is built out further. The better this is done the less likely a pivot will be needed and the better the business can be tuned for minimum capital need, minimum risk and rapid market penetration.
This course reviews the many factor that make a business model good. We know differentiation and a niche/target market are the most important things but there are many other factors that can be creatively tuned to maximize any business opportunity.
Characteristic of the Best Business Models - How to Design a Killer Business13:55
One key tool to optimize a business model is the Spectrum of Business Models™ chart we have already reviewed. Forcing your business model up and to the right by layering in additional services, complexity, IP and more will make your business more protectable. The seven-step process for improving a business model.
More Process Steps, The Triangle of Market Power, Good To Great Matrix, Launch11:24
Discipline to think through all the possible variations of business models is the purpose of the seven steps. Understanding current market forces and power is also key. The Good To Great matrix showing the required corporate discipline to become a great organization is powerful to know. And is what a CEO must instill in the company culture.
The Service to Product Flip as a Financing/Bootstrap Strategy13:02
Business model design must proceed as soon as possible but only after sufficient Market Research (MR) and Competitive Intelligence (CI) are completed. See Entrepreneurs Journey. All these things are iterative as more is learned, and the team is built out further. The better this is done the less likely a pivot will be needed and the better the business can be tuned for minimum capital need, minimum risk and rapid market penetration.
This course reviews the many factor that make business model good. We know differentiation and a niche/target market are the most important things but there are many other factors that can be creatively tuned to maximize any business opportunity.
Hire Based on your Brand and Culture - Like Southwest Airlines Does5:02

Requirements

None

Description

Business model design must proceed as soon as possible but only after sufficient MR and CI are completed. See Entrepreneurs Journey. All these things are iterative as more is learned, and the team is built out further. The better this is done the less likely a pivot will be needed and the better the business can be tuned for minimum capital need, minimum risk and rapid market penetration.

This course reviews the many factor that make business model good. We know differentiation and a niche/target market are the most important things but there are many other factors that can be creatively tuned to maximize any business opportunity.

Who this course is for:

Entrepreneurs, CEOs and Senior Managers of startups and early-stage companies