Agile Product Strategy – Business Model Canvas

Name: Agile Product Strategy – Business Model Canvas
Rating: 4.3 (48 reviews)

Build successful companies & products people will buy

Created byMatthias Orgler

Last updated 6/2019

English

What you'll learn

Know all parts of the Business Model Canvas
Undestand how all the little parts fit together
Apply the Business Model Canvas to existing business models
Sketch a complete canvas of your own business model

Course content

5 sections • 20 lectures • 1h 49m total length

Introduction4:02
Get to know your instructor and enjoy a brief overview of this whole course.

Customer Segments13:09
Customers are at the heart of every business model – no customers, no business! Learn what customer segments are, how to find your customers and which pitfalls to avoid.
Value Propositions8:17
How will your offering create value for your customers? Learn to find value propositions and map them to your customer segments.
Channels3:23
How do you deliver your value proposition to the customer? Learn to identify the various channels.
Customer Relationships3:41
There is more to a successful customer relationship than merely taking money and delivering a product. Learn which relationships you can create with your customers to keep them loyal.
Revenue Streams5:46
Here is how you make money! Learn about some basic income streams for a business and map them to customer segments.
Key Resources2:38
Now we start to look at how we will provide value to our customers. Learn to list the resources that make your business model work.
Key Activities1:54
Pretty similar to Key Resources, this building block lists all essential activities to make your business model work. Learn how to systematically list these activities here.
Key Partners4:57
Most business don't stand alone. You will have suppliers and partners. Learn how to identify and list them.
Cost Structure4:08
What are the costs of your business? Learn to get an overview of the most important costs.
All 9 Building Blocks2:38
Zoom out and look at the whole Business Model Canvas again.

Where to Start2:42
In which order should you fill the 9 blocks of the canvas?
A Real World Example11:58
See a full business model of a successful real world company. You will look at Apple's iPod business, identify the various parts and fill in a complete business model canvas.
Calculating Expected Earnings6:49
Having rough revenue estimates for a business model is important for future decisions. See how you can quickly crunch some numbers with the canvas.
Sketch Your Own Business Model9:11
It's time to create a full canvas of your own business model! You will get guidance and tips to find the right answers for your business idea.

Comparison with Traditional Business Plans4:57
How does the Business Model Canvas compare to a traditional business plan? Does one substitute the other? What is missing in the canvas and what does it add to the table?
Where Can You Apply the Business Model Canvas?5:46
The Business Model Canvas is just a tool. It really starts to shine, if you embed this tool into other processes and methods.
Summary and Next Steps3:36
Phew! That was a lot of input! You get a summary of all we talked about, so it's easier to recap. Finally you will get ideas where to go from here and apply or augment your newly learned knowledge!

Requirements

Anyone can participate

Description

Why Should I Take This Course?

Do you want to create products that actually make money? In theory, the recipe for success takes only two ingredients: a product and customers who want to buy that product. Unfortunately, these two ingredients are not that easy to find in practice…

Many product managers, entrepreneurs and innovators focus on engineering really awesome products … and then struggle to find customers who want to buy them. One missing piece on the road to success is the business model. But writing business models has traditionally been hard and taken weeks or months to do.

The Topic of this Course

This course will teach you a simple, but powerful tool to quickly sketch business models: the Business Model Canvas.

The Business Model Canvas (a tool invented by Alexander Osterwalder in his influential book "Business Model Generation") allows you to draft new business models in hours or even minutes! It is a visual representation of a business and is thus much easier to understand than traditional 100-page-business-plans. It also helps you to think about the important parts of your business model in a structured way. There are countless applications of this tool in various practical methods.

What You Will Learn

This course will teach you what the canvas is and how to sketch a business model with it. It will build a foundation, so you'll be well equipped to take advantage of further courses diving deep into certain applications and methods (these applications and methods are not part of this foundation level course). Here is what you will learn in this course:

What is the Business Model Canvas?
Why do we Need It?
How does it compare to More Traditional Business Models?
How to Fill in Each of the 9 Building Blocks?
How Do the Parts Fit Together?
How to Do a Rough Revenue Estimate?
What does a Full Business Model Look Like as a Canvas?
How to Sketch Your Own Business Model?

What do You need to Take this Course?

You need very little – this is a beginner's course. You should bring some curiosity for business models. Also a basic knowledge of business model terms like "customer", "revenue" or "distribution" will be very helpful. Other than that, you need no prior knowledge of the Business Model Canvas or other business modelling methods. Should you ever feel lost during the course, feel free to send me questions – I will do what I can to bring you up to speed!

Your Instructor

Matthias Orgler is an experienced consultant on business model generation and product innovation. In his job he ensures that ideas earn revenue and become a market success. From scouting innovations in Silicon Valley he got a feeling for business models and markets. He has advised international companies large and small and applied a broad variety of methods that turn ideas into successful businesses.

Who this course is for:

Product managers, entrepreneurs, innovators

Agile Product Strategy – Business Model Canvas

What you'll learn

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Course content

Introduction1 lecture • 4min

Overview2 lectures • 10min

The 9 Building Blocks10 lectures • 51min

Putting the Pieces Together4 lectures • 31min

Looking Further3 lectures • 14min

Requirements

Description

Who this course is for: