Business Mind - Mastering Business Development
What you'll learn
- Business Development
- Business Unit Development
- Business Area Development
- Growth Strategies
- Product Development
- Service Development
- Portfolio Management
- Sales
- Selling
- Marketing
- Commercialization
- Business Model Canvas
- Practical Knowledge
- Entrepreneurial Action
Requirements
- Interest in business development
- Interest in entrepreneurial action
- Open-mindedness towards new things
Description
In this course you will learn how to master business development in practice. The contents are structured as follows:
Explanation & definition of business development and the explanation of the tasks of the Business Development Manager.
Product perspective of business development, including software & services.
Understand customer needs and convert them into solutions
Product features vs. customer satisfaction
Innovation management
Agile approaches to developing products, software and services
Product life cycle & S-curve model
Portfolio management
Customer psychology
Sales perspective of business development
Basics of interpersonal selling
Customer journey
Sustainable customer relationships
Define and expand sales channels
Push vs. pull incentives
Cooperations & partnerships
Marketing perspective of business development
Understand buyer behavior
Market segmentation
Marketing strategies
Expansion and internationalization strategies
Marketing and communication tools
Push vs. pull communication
Sales promotions
Merging of the perspectives in the Business Model Canvas
Structuring of new and existing business models
Application of the growth levers of business development
Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.
The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.
Who this course is for:
- People with an interest in business development
- People with an entrepreneurial background
- Business Development Managers
- Business interested personalities
- Sales-related people
- Marketing and communication related persons
- Product, software, service manager
Instructor
- 4.5 Instructor Rating
- 516 Reviews
- 3,011 Students
- 4 Courses
(Deutsche Version befindet sich unten)
About me:
Welcome to my profile,
my name is Sobair Barak, from the background I studied Engineering & Management and further educated myself at Harvard Business School.
In my professional career I have been able to gain various experience in different management functions. This includes:
- Software & Service Management
- Product Management & Marketing
- B2B Sales & Business Development
- Quality Management & Engineering
I still work in a management position today and have received various professional awards during that time.
For me, it is particularly important to convey the most important practice-relevant content in my courses so that course participants not only acquire theoretical knowledge, but also skills that they can apply in practice.
I look forward to welcoming you to my courses!
Best regards,
Sobair Barak
___________________________
Deutsche Version:
Zu meiner Person:
Willkommen auf meinem Profil,
mein Name ist Sobair Barak, vom Background her bin ich Wirtschaftsingenieur und habe mich an der Harvard Business School weitergebildet.
In meiner beruflichen Laufbahn konnte ich einen breiten Erfahrungsschatz in verschiedenen Management-Funktionen sammeln. Dazu gehören:
- Software & Service Management
- Produktmanagement & Marketing
- B2B-Vertrieb & Business Development
- Qualitätsmanagement & Engineering
Ich bin noch heute in einer Management-Funktion tätig und habe in der Zeit diverse berufliche Auszeichnungen erhalten.
Für mich ist besonders wichtig, die wichtigsten praxisrelevanten Inhalte in meinen Kursen zu vermitteln, sodass Kursteilnehmerinnen und Kursteilnehmer nicht nur theoretisches Wissen erlangen, sondern auch Fähigkeiten, die sie in der Praxis anwenden können.
Ich freue mich Dich in meinen Kursen begrüßen zu dürfen!
Herzliche Grüße,
Sobair Barak