Business Model Innovation For Brand Growth | Module 5

Name: Business Model Innovation For Brand Growth | Module 5
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Unleashing Robust Strategies For Business Model Innovation And Accelerated Business Growth

Created byExpert Academy

Last updated 6/2021

English

What you'll learn

Understand the superior business models thriving in a digitally connected ecosystem and the reasons for their success.
Learn secrets of swift growth in tech giants and successful startups, and learning strategies for traditional businesses to emulate.
Appreciate the operational nuances of digital, platform-based business models, and the elements of successful implementation.
Identify legacy businesses that have successfully transformed their economic structure and extract valuable lessons from their transformation.
Learn to reconfigure innovation portfolios to enhance profitability and increase valuation multiples.
Adopt effective strategies to reshape organizations for rapid capture of emerging growth opportunities.

Course content

2 sections • 7 lectures • 30m total length

Welcome To The Course7:16
Your course instructor, Simon Torrance, offers a warm introduction to the Business Model Innovation For Brand Growth course, which will help you to adopt advanced digital business models for attracting new growth potential.
The course includes 5 x 45-minute modules:
Module 1: The new growth agenda – the new sources of value in the digital economy
Module 2: Platform, network and ecosystem know-how – the 10 key platform strategies and how (in practice) to apply them
Module 3: Business model pioneers – 10+ case studies from 4 continents of bold strategies that have moved the valuation needle
Module 4: New business model portfolio – how to re-allocate capital and resources to create new growth flywheels
Module 5: Renew - How To Kickstart A Business Model Transformation – the 5-step holistic process to rejuvenate your organisation’s ability to respond to market opportunities at speed (THIS MODULE)
The digitisation of the economy is creating many opportunities to create new growth and value. But business model innovation (and ultimately transformation) is hard. This course shows you how to optimise the present and innovate for the future, and gives you examples of companies that have dramatically boosted their performance.

Part 1: Introduction & Agenda & Key Messages9:26
Introduction
This module is made up of 6 parts, each a video presentation between 2-8 minutes long. In total there are 25 minutes of video content.
Topics include:
5 step process for effective activation of a Business Model Transformation, at any level of the organisation (corporate, business unit, product group).
How to re-organise for success, leveraging ‘VC-like’ approaches
What metrics should guide your transformation, and how to re-think your organisational structure
There are some additional reading materials and a recommended ‘learning task’ to undertake after each video.

Part 1: Agenda & Key Messages
All companies need a platform strategy, as part of a joined-up corporate and digital growth strategy. The 7 key principles of successful Business Model Transformation. A ‘reality check’: ideal approach versus practical challenges. A reminder of the ‘RENEW’ process – the way digital masters transform.
Learning task:
Does your company, business unit or product group have a bold, integrated growth strategy that is delivering exponential growth?
If so, how could it be improved?
If not, what’s are the blockers today?
Part 2: Renew Step 1- Reset The Way Your Leaders Think About Growth & Value4:17
The 10 key questions every leadership team should ask themselves, regularly, related to growth status, digitisation impact, competitor business models, capital allocation and asset exploitation, measurement and ambition levels.
Learning task:
Ask yourself and your colleagues these questions and compare the ‘mental models’ and ways of thinking about your group. It’s critical to create alignment on these questions once you’ve debated them.
Part 3: Renew Step 2 - Envision New Ecosystems & Your Role Within Them1:57
Recap on the 4 new methods for analysing new market opportunities: ecosystem analysis, new value assessment, flywheel design and platform strategy.
Learning task:
Find one market opportunity and use these approaches to explore them (they are described in more detail in earlier modules).
Part 4: Renew Step 3 - Non-traditional Capital Allocation2:01
Recap on the 4 new methods for analysing new market opportunities: ecosystem analysis, new value assessment, flywheel design and platform strategy.
Learning task:
Find one market opportunity and use these approaches to explore them (they are described in more detail in earlier modules).
Part 5: Renew Step 4 - Energise Your Organisation & An ‘ambidextrous’ Structure1:27
Importance of creating an organisational structure that effectively exploits the legacy business and the new. Why a ‘Day 1 Culture’ is ideal, but challenging for an incumbent.
Learning task:
Read the more detailed article on Amazon's 'Day 1 Culture’
Consider which aspects, in practice, you could adopt, and how to re-structure your business – in terms of people, skills and metrics - to be truly ‘ambidextrous’.
Part 6: Renew Step 5 – Widen Your Appeal & Wow Your Customers3:57
A reminder that the fastest and most sustainable growth in a digital economy comes from leveraging the assets and creativity of others: become a magnet of innovation in your (current and future) markets. How to implement RENEW in practice, and final conclusions.
Learning task:
Try to draw a simple diagram that shows how your company could operate as an ecosystem orchestrator, enabled by an open digital platform?
Show the flows of value and the types of participant.
Work out how best to tailor the RENEW process to your organisation.
Where could you start for quick wins?
You have now reached the end the Business Model Innovation For Brand Growth course.
For more details see: www.newgrowthplaybook.com
For questions/comments/ideas, contact: simon@newgrowthplaybook.com

Requirements

Basic Business Knowledge: Familiarity with basic business concepts such as strategy, operations, and finance will help you better understand and apply the course material.
Interest in Innovation: A keen interest in innovation, digital transformation, and business model innovation is critical to stay engaged and get the most out of this course.

Description

Introduction

Corporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.

Surveys have demonstrated the scale of the problem:

80% of CEOs believe their business models are not economically viable as their sector digitalises
94% of CEOs are unhappy with innovation efforts
85% of digital investment has generated zero or negative ‘Economic Value Added’
90% of corporate start-ups have failed
While we have to stabilise things right now, we also need to plan for the future and renew how we think about strategy, innovation and where best to invest.

Every company has the potential to grow like Amazon, Apple and Alibaba. They (simply) need to:

Invest in digital business models and platform strategies
Re-structure their operations
Innovate and execute in new ways

This easy-to-consume online video course shows you how. It is based on an in-depth analysis of the relationship between business models and financial performance; world-class case studies; best-practice methods; and frameworks.

About The Course

The course includes 5 x 45-minute modules:

Module 1: The new growth agenda – the new sources of value in the digital economy
Module 2: Platform, network and ecosystem know-how – the 10 key platform strategies and how (in practice) to apply them
Module 3: Business model pioneers – 10+ case studies from 4 continents of bold strategies that have moved the valuation needle
Module 4: New business model portfolio – how to re-allocate capital and resources to create new growth flywheels
Module 5: Renew - How To Kickstart A Business Model Transformation – the 5-step holistic process to rejuvenate your organisation’s ability to respond to market opportunities at speed (THIS MODULE)

Engagingly conveyed using easy-to-follow graphs and images, this evidence-based and highly graphical course comprises 40 short videos (2-10 mins each) in total within 5 modules, so you can consume in the way that suits you. You’ll be further supported by actionable check-lists and specific learning tasks.

Who Is This Course For?

This course has been designed with senior executives and their teams in mind.

What Will I Learn?

This course helps by answering important questions:

Which business models perform best in a connected world? Why and How?
How exactly do the tech giants and Unicorn startups grow so fast, and how can traditional companies emulate their methods?
How do digital, platform-based business models work and what are the requirements to execute them effectively?
Which incumbents have transformed their business economics? What can we learn and apply from their stories?
How should we re-think our innovation portfolios to increase economic profit and valuation multiples?
How can we re-structure our organisations to grab new growth opportunities much faster?

Who this course is for:

Senior Executives: CEOs, COOs, CFOs, and other C-suite executives who are looking to pivot their organizations towards innovative business models for growth.
Middle Management: Departmental heads and team leaders who are responsible for implementing strategic changes within their divisions.
Entrepreneurs and Startups: Individuals starting their own businesses or those already running startups, who can benefit from understanding successful business models and growth strategies.
Business Strategists and Consultants: Professionals advising businesses on growth strategies, who need to stay updated with the latest in business model innovation.
Business Students and Academics: Those studying business at an undergraduate or postgraduate level, or academics teaching or researching in the field, who want to deepen their understanding of contemporary business models and growth strategies.
Investors and Venture Capitalists: Individuals and groups who invest in businesses and need to understand potential for growth and success of various business models.
Corporate Innovators and Change Agents: Individuals within organizations who are tasked with driving innovation and change.
Non-Profit Leaders: Heads of non-profit organizations who are looking to innovate their business models for increased impact.

Business Model Innovation For Brand Growth | Module 5

What you'll learn

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Course content

Introduction: Business Model Innovation For Brand Growth1 lecture • 7min

Module 5: Renew - How To Kickstart A Business Model Transformation6 lectures • 23min

Requirements

Description

Who this course is for: