Business Model Innovation For Brand Growth | Module 3

Name: Business Model Innovation For Brand Growth | Module 3
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Business Model Pioneers

Created byExpert Academy

Last updated 9/2023

English

What you'll learn

Understand the superior business models thriving in a digitally connected ecosystem and the reasons for their success.
Learn secrets of swift growth in tech giants and successful startups, and learning strategies for traditional businesses to emulate.
Appreciate the operational nuances of digital, platform-based business models, and the elements of successful implementation.
Identify legacy businesses that have successfully transformed their economic structure and extract valuable lessons from their transformation.
Learn to reconfigure innovation portfolios to enhance profitability and increase valuation multiples.
Adopt effective strategies to reshape organizations for rapid capture of emerging growth opportunities.

Course content

2 sections • 12 lectures • 56m total length

Welcome To The Course7:16
Your course instructor, Simon Torrance, offers a warm introduction to the Business Model Innovation For Brand Growth course, which will help you to adopt advanced digital business models for attracting new growth potential.
The course includes 5 x 45-minute modules:
Module 1: The new growth agenda – the new sources of value in the digital economy
Module 2: Platform, network and ecosystem know-how – the 10 key platform strategies and how (in practice) to apply them
Module 3: Business model pioneers – 10+ case studies from 4 continents of bold strategies that have moved the valuation needle (THIS MODULE)
Module 4: New business model portfolio – how to re-allocate capital and resources to create new growth flywheels
Module 5: Renew - How To Kickstart A Business Model Transformation – the 5-step holistic process to rejuvenate your organisation’s ability to respond to market opportunities at speed
The digitisation of the economy is creating many opportunities to create new growth and value. But business model innovation (and ultimately transformation) is hard. This course shows you how to optimise the present and innovate for the future, and gives you examples of companies that have dramatically boosted their performance.

Part 1: Introduction & The Incumbent’s Dilemma6:44
Introduction
This module is made up of 11 parts, each a video presentation of between 2-8 minutes long. In total there are 50 minutes of video content.
Topics include:
Case studies and examples of incumbents and start-ups who have boldly implemented new platform-based strategies, across 10 sectors and 4 continents
Best practices in vision and implementation
Key lessons for leaders looking to boost their company’s valuation
There are some additional reading materials and a recommended ‘learning task’ to undertake after each video.

Part 1: The Incumbent’s Dilemma
Short, inspirational case studies demonstrating that a bold vision with the right business model pays off. Different lessons from each. For incumbents, where to place your bets: what you do today or what you could become?
Learning task:
Consider your own ‘dilemma’ in terms of future projections for the company.
Make a note of the ‘things to look out for’.
Make notes on what resonates most with you in each case study and ask yourself and colleagues: how bold and creative could we be in re-thinking our growth strategy?
Part 2: Ping An (China)5:32
How a Chinese insurance company transformed into a platform-powered ecosystem orchestrator and is now worth more than Allianz, Axa and even HSBC.
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 3: Recruit Holdings (Japan)4:13
How a longstanding services company has re-invented itself as a community for multiple parties and service types and grown 20% year-on-year, with big ambitions to conquer the world.
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 4: Kloeckner Steel (Germany)5:45
How the CEO of the company in a sector under significant economic pressure created a bold new strategy to disruptive his own market and RENEW his business model.
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 5: Naspers (South Africa)2:56
How a 100-year-old Afrikaaner publishing company transformed into a $100 billion+ technology leader based on a platform strategy
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 6: Houzz (USA)4:08
How a start-up found a market niche and grew into a Unicorn worth over $4bn, based on a hybrid business model that looks like Pinterest + Yelp + Amazon + TaskRabbit.
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 7: FNAC-Darty (France)3:53
How an under pressure retailer has moved from products to services to platforms with a ‘Retail-as-a- Service’ and open marketplace proposition.
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 8: Toyota (Japan)3:09
How a major global player is looking to deepen relationships with customers, partners and developers by moving into an adjacent market that is twice the size of its core.
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 9: Twilio (USA)3:27
How a Unicorn satisfied high-value unmet needs in a market where the incumbents had been sleeping and grew revenue 10x over 4 years with a 10x valuation multiple.
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 10: US Healthcare (USA)2:34
How Amazon, JP Morgan Chase and Berkshire Hathaway are opening up new market opportunities by collaborating on a platform to shake up US healthcare.
Learning task:
What are the 3 key lessons you can take away from this case study?
Part 11: Incumbents Vs The Masters And 10 Key Lessons For All6:34
Other notable examples of traditional companies who are investing in platform business models. How their business model ‘portfolios’ compare to the digital masters. Emergence of a new breed of ‘maverick’ corporation. 10 key lessons for any company.
Learning task:
Compare and contrast these case studies against what your company is doing. How do you rate against the 10 key lessons? Which should you apply as a priority? What’s the best way of doing so? Share and discuss with colleagues.
You have now reached the end of Module 3: Business Model Pioneers. If you have enjoyed the course so far, you can enrol in Module 4: The New Hybrid Business Model Portfolio from the Course Catalogue to continue the Business Model Innovation For Brand Growth course.

Requirements

Basic Business Knowledge: Familiarity with basic business concepts such as strategy, operations, and finance will help you better understand and apply the course material.
Interest in Innovation: A keen interest in innovation, digital transformation, and business model innovation is critical to stay engaged and get the most out of this course.

Description

Introduction

Corporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.

Surveys have demonstrated the scale of the problem:

80% of CEOs believe their business models are not economically viable as their sector digitalises
94% of CEOs are unhappy with innovation efforts
85% of digital investment has generated zero or negative ‘Economic Value Added’
90% of corporate start-ups have failed
While we have to stabilise things right now, we also need to plan for the future and renew how we think about strategy, innovation and where best to invest.

Every company has the potential to grow like Amazon, Apple and Alibaba. They (simply) need to:

Invest in digital business models and platform strategies
Re-structure their operations
Innovate and execute in new ways

This easy-to-consume online video course shows you how. It is based on an in-depth analysis of the relationship between business models and financial performance; world-class case studies; best-practice methods; and frameworks.

About The Course

The course includes 5 x 45-minute part-courses:

Module 1: The New Growth Agenda – the new sources of value in the digital economy
Module 2: Platform, Network and Ecosystem Know-how – the 10 key platform strategies and how (in practice) to apply them
Module 3: Business Model Pioneers – 10+ case studies from 4 continents of bold strategies that have moved the valuation needle (THIS MODULE)
Module 4: New Business Model Portfolio – how to re-allocate capital and resources to create new growth flywheels
Module 5: Renew - How To Kickstart A Business Model Transformation – the 5-step holistic process to rejuvenate your organisation’s ability to respond to market opportunities at speed

Engagingly conveyed using easy-to-follow graphs and images, this evidence-based and highly graphical course comprises 40 short videos (2-10 mins each) in total within 5 modules, so you can consume in the way that suits you. You’ll be further supported by actionable check-lists and specific learning tasks.

Who Is This Course For?

This course has been designed with senior executives and their teams in mind.

What Will I Learn?

This course helps by answering important questions:

Which business models perform best in a connected world? Why and How?
How exactly do the tech giants and Unicorn startups grow so fast, and how can traditional companies emulate their methods?
How do digital, platform-based business models work and what are the requirements to execute them effectively?
Which incumbents have transformed their business economics? What can we learn and apply from their stories?
How should we re-think our innovation portfolios to increase economic profit and valuation multiples?
How can we re-structure our organisations to grab new growth opportunities much faster?

Who this course is for:

Senior Executives: CEOs, COOs, CFOs, and other C-suite executives who are looking to pivot their organizations towards innovative business models for growth.
Middle Management: Departmental heads and team leaders who are responsible for implementing strategic changes within their divisions.
Entrepreneurs and Startups: Individuals starting their own businesses or those already running startups, who can benefit from understanding successful business models and growth strategies.
Business Strategists and Consultants: Professionals advising businesses on growth strategies, who need to stay updated with the latest in business model innovation.
Business Students and Academics: Those studying business at an undergraduate or postgraduate level, or academics teaching or researching in the field, who want to deepen their understanding of contemporary business models and growth strategies.
Investors and Venture Capitalists: Individuals and groups who invest in businesses and need to understand potential for growth and success of various business models.
Corporate Innovators and Change Agents: Individuals within organizations who are tasked with driving innovation and change.
Non-Profit Leaders: Heads of non-profit organizations who are looking to innovate their business models for increased impact.

Business Model Innovation For Brand Growth | Module 3

What you'll learn

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Course content

Introduction: Business Model Innovation For Brand Growth1 lecture • 7min

Module 3: Business Model Pioneers11 lectures • 49min

Requirements

Description

Who this course is for: