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Business Idea Generation & Idea Validation Masterclass
Rating: 4.5 out of 5(24 ratings)
123 students

Business Idea Generation & Idea Validation Masterclass

How you can find and validate a suitable business idea in the shortest possible time
Created byDr. Erich Langer
Last updated 12/2023
English
English [Auto],

What you'll learn

  • How to easily generate business ideas
  • How to validate your business ideas in a couple of hours and with less than $ 100
  • Selected methods and tools that are difficult to find elsewhere
  • Many simple and easy to use tools and methods
  • Scientifically based tools and methods with a lot of practicle examples
  • If you learn my method you can build your own business ideas right away

Course content

2 sections • 21 lectures • 1h 50m total length

  • Course overview1:24

    Learn to develop business ideas and validate them quickly and easily using a well-known method, with tools and methods that build on each other, plus new prototyping techniques.

  • The different brain acitivities4:23

    Explore four brain activities: beta, alpha, theta/delta, and gamma, and how switching modes supports creativity and idea generation, with notes after waking.

  • The road map to business ideas1:56

    Discover the general idea model, a scientifically based road map to generate ideas; master the commandment of need, five question framework, and reframing to create value.

  • The general idea model5:49

    apply the general idea model to develop your first idea by identifying, ideating, incubating, implementing, and reflecting, as the Archimedes story guides problem-solving and ideation.

  • General idea model - Identify, Ideate7:22

    Identify the problem by defining the outcome and asking key questions, then ideate using reframing, five whys, and note-taking to generate innovative solutions.

  • General idea model - Incubate, Illuminate, Implement4:01

    Incubate your ideas by stepping away to let the subconscious spark creativity, enter alpha mode, then illuminate with an aha moment and ideas; finally implement with planning, prototyping, and action.

  • Commandment of need7:36

    Discover the commandment of need: identify customer needs, compare competitors, and create value that solves problems—from delivery and refunds to service gaps—driving demand.

  • 5 Questions Framework9:36

    Explore the five questions framework to uncover customer pain, current solutions, unresolved problems, and willingness to pay, illustrated by a city luggage deposit idea.

  • Questions for idea finding7:33

    Ask curious 'why' questions like a child to break rules and uncover new business ideas; explore Airbnb, Netflix, and other innovations.

  • Reframing - theoretical part6:32

    Reframing teaches changing the questions to discover innovative solutions, moving from answers to other problems, with examples like safe Mars landing via airbag and warming clothes instead of incubators.

  • Reframing - practical part5:09

    Reframe problems to save costs and spark ideas, as with mirrors replacing an elevator and Stanford’s $5 challenge. Use the five-question model to craft win-win luggage solutions with partners.

  • Combined Idea Model4:03

    Combine design thinking with the Blue Ocean method to generate ideas, prototype solutions, and test through eight steps like empathy mapping, reframing, and MVP creation for a laundromat.

  • Blue Ocean Method4:58

    Explore the blue ocean method to create new markets, make competition irrelevant, and drive value innovation by eliminating, reducing, increasing, and creating factors while targeting non customers.

  • Additional tips4:34

    Discover strategies to spot new business ideas by analyzing frustrations, life experiences, and overlooked opportunities, and explore approaches like localization, product improvements, and business model patents.

  • General idea model

Requirements

  • You do not need any prior knowledge

Description


  • Have you been desperately looking for methods of simply generating ideas?

  • Are you looking for tools with which you can quickly develop many ideas?

  • Tired of watching more YouTube videos and still not knowing how to generate ideas?

  • Do you want to find a suitable business idea that you can live on?

  • Are you looking for a proven method to validate your ideas quickly and cheaply?

If any of these apply to you, then this course is for you!


The course is based on a scientifically proven model. Countless practical examples and proven methods and tools are presented, which I have researched from dozens of books. I myself was looking for a suitable business idea for a long time and could not find anything because the usual methods that are presented are all of the same kind and have not led to the desired result. With this course I want to give you the opportunity to get to know tools and methods that you will not find anywhere else. Let yourself be surprised and tell me about your generated ideas.


P.S.: If you've been looking for a business idea for a long time and still haven't found anything, then register for the course now, you won't regret it!

Who this course is for:

  • For everyone who wants to develop a suitable business idea
  • For everyone who wants to validate their business idea

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