Business Growth Using Google Marketing- Advance Level Course
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Business Growth Using Google Marketing- Advance Level Course

Its Time To Upskill
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0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1 student enrolled
Created by Ishan manchanda
Last updated 4/2020
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Growth Strategies For Business
  • Growth hacks For Businesses
  • Basics Of Marketing and Digital Marketing
  • Search Engine Optimization
  • PPC Marketing or Search Engine Marketing using Google AdWords
Requirements
  • Use of Laptop and Internet
Description

Post this course you will be able to build growth strategies for any business. I will teach you how you can utilize Google as the marketing channel for developing marketing strategies for businesses. It includes SEO, SEM, and Basics of Marketing and Digital Marketing. If you are working professionals, students of colleges and Business Owners.

Who this course is for:
  • College Students (BA, BCom, Btech, MBA, BBA, Mass Comm etc)
  • Marketing Executives and Managers
  • Sales Executives and Managers
  • Business Owners, Founders
  • Housewives
  • Freelancers
Course content
Expand all 11 lectures 04:18:23
+ Introduction
2 lectures 52:05

In this lecture you will learn about the basic concepts of marketing including what is marketing, the importance of marketing, marketing functions using Dominos case study and the marketing funnel. Enjoy!

Basics Of Marketing
24:20

In this lecture, you will learn about what digital marketing is and why has it surpassed the traditional marketing channels You will also be taught about the various digital marketing channels that exist; Organic, Paid and Adance channels. You will also learn about Push and Pull Techniques, Why Startups work on losses and learn how to calculate any business's Customer Acquisition Cost.

Preview 27:45
+ Search Engine Optimization
5 lectures 02:12:39

Learn about what is a search engine and how it works. Learn about why is SEO an important channel for businesses. Begin your journey about on page seo

Introduction
50:02

In this lecture learn how to manually calculate the best keywords to rank on for any business website. The entire process in detail with practical for you to do it yourself and learn.

Preview 13:36

On a live website, learn how to add meta tags, alt tags, and learn how to create keyword-optimized content.

On Page SEO Practical Session
13:59

Learn about the technical SEO factors that help enhance user experience.

Technical SEO : Enhancing User Experience
18:06

Learn about OFF Page SEO and backlinks. Join me in the practical session and create some backlinks along with me

Off Page SEO : Backlinks Creation Practical
36:56
+ Search Engine Marketing Using Google AdWords
4 lectures 01:13:39

Learn about the concept of search engine marketing. Get introduced to the Google AdWords Platform and learn some secret techniques to build high converting and low cost campaigns

Introduction
24:20

Learn how to create a successful search campaign for any business. Practical Session

Search Ad Campaign
21:19

Learn how to create the most attractive, high converting display ad campaigns with practical session.

Display Ad Campaign
19:42

Ever wondered how businesses get millions of downloads very quickly? Well, one of the ways is to run an app install campaign. Learn through practical in this lecture

App Install Ad Campaign
08:18