Business Fundamentals: Marketing Strategy
4.4 (983 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,231 students enrolled

Business Fundamentals: Marketing Strategy

Marketing Strategy fundamentals: The art of selling your products through superb Marketing efforts
4.4 (983 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,230 students enrolled
Created by 365 Careers
Last updated 12/2018
English
English [Auto-generated], French [Auto-generated], 5 more
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Current price: $104.99 Original price: $149.99 Discount: 30% off
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This course includes
  • 2 hours on-demand video
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Why we need Marketing
  • Why a career in Marketing can be really interesting
  • How to build a Marketing plan
  • Understand customers and their needs, wants, and demands
  • Perform marketing research
  • Carry out customer segmentation
  • Set up the 4Ps of Marketing
  • Leverage product mix and pricing strategies
  • Organize marketing campaigns
  • Calculate Customer Lifetime Value
Requirements
  • The course is suitable for people with business education and for people without business education
Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • Building a Marketing plan
  • Conducting marketing research
  • Collecting primary data for marketing research
  • Performing client segmentation
  • Selecting a target customer group
  • Understanding the 4Ps of Marketing
  • Classifying a firm’s products
  • The importance of product branding
  • Subtleties of product packaging
  • Understanding the factors shaping product pricing
  • The right way to approach product pricing
  • Organizing product distribution
  • Setting up an effective promotional campaign
  • Working with the four Ps of Marketing in a dynamic environment
  • Establishing and Tracking KPIs
  • Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.

This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Who this course is for:
  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Marketing executives
  • MBA graduates
  • Students who want to learn how to set up a successful business venture
Course content
Expand all 40 lectures 02:04:40
+ Welcome! Introduction to Marketing Strategy and Management
5 lectures 14:40
Why companies need Marketing?
01:53
Who chooses a career in Marketing?
03:11
Understanding the essential types of processes we have in Marketing
04:06
Marketing - An introduction
4 questions
+ Creating a successful Marketing Strategy
7 lectures 28:40
Using a Marketing Plan - An essential tool for all marketeers
02:12
Understanding customers and what drives their behavior: needs, wants, & demands
03:37
Learn how to collect primary data for marketing research
04:40
Client segmentation - The right way to address client needs
03:53
Selecting a target customer group
06:26
Marketing - Creating a successful Marketing Strategy
7 questions
+ Shaping the Marketing Mix
1 lecture 02:22
The fundamental concept we want you to learn - The 4Ps of Marketing
02:22
Marketing - Shaping the Marketing mix
1 question
+ Shaping the Marketing Mix - Product decisions
5 lectures 14:34
What is important when we talk about a company's products?
02:18
Classifying a firm's products
01:41
Understanding and taking advantage of the usual product lifecycle
04:53
The importance of product branding
03:45
The exterior matters - product packaging
01:57
Marketing - Shaping the Marketing Mix - Product decisions
4 questions
+ Shaping the Marketing Mix - Pricing decisions
3 lectures 08:13
Understanding the factors shaping product pricing
02:15
A good Marketing Manager has an idea about the demand curve of their product
02:23
Break-even calculations: a valuable planning tool
03:35
Marketing - Shaping the Marketing Mix - Pricing decisions
3 questions
+ Shaping the Marketing Mix - Place decisions
3 lectures 09:22
The best way to organize product distribution
02:44
The various types of distribution channels
04:19
E-commerce: the fastest growing distribution channel for the last decade
02:19
Marketing - Shaping the Marketing Mix - Place decisions
2 questions
+ Shaping the Marketing Mix - Promotion decisions
3 lectures 07:05
Why do we need to promote our products?
02:26
Setting up an effective marketing campaign
03:45
The growing importance of social media
00:54
Marketing - Shaping the Marketing Mix - Promotion decisions
4 questions
+ Setting up a dynamic Marketing Mix
1 lecture 03:18
The four Ps of Marketing in a dynamic environment
03:18
+ Marketing decisions that are crucial in the long run
5 lectures 18:36
How to work with a Marketing budget
01:24
Monitoring of Key Performance Indicators (KPIs)
02:02
Short and long term Marketing goals
03:22
An invaluable tool for experienced marketeers: Customer Lifetime Value (CLV)
03:17
Case study: Coca-Cola and Christmas
08:31
Marketing decisions that are crucial in the long run
2 questions
+ Tesla's marketing strategy - Case study
7 lectures 17:50
Intro to Tesla marketing
00:56
Tesla's segmentation problem
03:05
A proof of Tesla's brand strength
01:38
Tesla's pricing
00:50
Before or after savings?
04:14
Federal tax incentives for EVs
03:05
Tesla's distribution strategy
04:02