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Marketing Marketing Fundamentals Marketing Strategy

Business Fundamentals: Marketing Strategy

Marketing Strategy fundamentals: The art of selling your products through superb Marketing efforts
Rating: 4.3 out of 54.3 (2,014 ratings)
9,334 students
Created by 365 Careers
Last updated 1/2021
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Why we need Marketing
  • Why a career in Marketing can be really interesting
  • How to build a Marketing plan
  • Understand customers and their needs, wants, and demands
  • Perform marketing research
  • Carry out customer segmentation
  • Set up the 4Ps of Marketing
  • Leverage product mix and pricing strategies
  • Organize marketing campaigns
  • Calculate Customer Lifetime Value
Curated for the Udemy for Business collection

Requirements

  • The course is suitable for people with business education and for people without business education

Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • Building a Marketing plan
  • Conducting marketing research
  • Collecting primary data for marketing research
  • Performing client segmentation
  • Selecting a target customer group
  • Understanding the 4Ps of Marketing
  • Classifying a firm’s products
  • The importance of product branding
  • Subtleties of product packaging
  • Understanding the factors shaping product pricing
  • The right way to approach product pricing
  • Organizing product distribution
  • Setting up an effective promotional campaign
  • Working with the four Ps of Marketing in a dynamic environment
  • Establishing and Tracking KPIs
  • Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.

This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Who this course is for:

  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Marketing executives
  • MBA graduates
  • Students who want to learn how to set up a successful business venture

Featured review

Petra Sabljić
Petra Sabljić
3 courses
2 reviews
Rating: 5.0 out of 58 months ago
This was an excellent dive in into marketing basics. Very fluent and with excellent examples, easy to follow. Would recommend to anyone new to marketing and to anyone in need to refresh their knowledge. Case studies provided in this course were very good and nice touch to previously learned definitions and strategies. Loved it!

Course content

10 sections • 41 lectures • 2h 4m total length

  • Preview02:35
  • Preview02:55
  • Why companies need Marketing?
    01:53
  • Who chooses a career in Marketing?
    03:11
  • Understanding the essential types of processes we have in Marketing
    04:06
  • Marketing - An introduction
    4 questions

  • Using a Marketing Plan - An essential tool for all marketeers
    02:12
  • Understanding customers and what drives their behavior: needs, wants, & demands
    03:37
  • Making sound business decisions: leveraging marketing research
    Preview02:41
  • Preview05:11
  • Learn how to collect primary data for marketing research
    04:40
  • Client segmentation - The right way to address client needs
    03:53
  • Selecting a target customer group
    06:26
  • Marketing - Creating a successful Marketing Strategy
    7 questions

  • The fundamental concept we want you to learn - The 4Ps of Marketing
    02:22
  • Marketing - Shaping the Marketing mix
    1 question

  • What is important when we talk about a company's products?
    02:18
  • Classifying a firm's products
    01:41
  • Understanding and taking advantage of the usual product lifecycle
    04:53
  • The importance of product branding
    03:45
  • The exterior matters - product packaging
    01:57
  • Marketing - Shaping the Marketing Mix - Product decisions
    4 questions

  • Understanding the factors shaping product pricing
    02:15
  • A good Marketing Manager has an idea about the demand curve of their product
    02:23
  • Break-even calculations: a valuable planning tool
    03:35
  • Marketing - Shaping the Marketing Mix - Pricing decisions
    3 questions

  • The best way to organize product distribution
    02:44
  • The various types of distribution channels
    04:19
  • E-commerce: the fastest growing distribution channel for the last decade
    02:19
  • Marketing - Shaping the Marketing Mix - Place decisions
    2 questions

  • Why do we need to promote our products?
    02:26
  • Setting up an effective marketing campaign
    03:45
  • The growing importance of social media
    00:54
  • Marketing - Shaping the Marketing Mix - Promotion decisions
    4 questions

  • The four Ps of Marketing in a dynamic environment
    03:18

  • How to work with a Marketing budget
    01:24
  • Monitoring of Key Performance Indicators (KPIs)
    02:02
  • Short and long term Marketing goals
    03:22
  • An invaluable tool for experienced marketeers: Customer Lifetime Value (CLV)
    03:17
  • Case study: Coca-Cola and Christmas
    08:31
  • Marketing decisions that are crucial in the long run
    2 questions

  • Intro to Tesla marketing
    00:56
  • Tesla's segmentation problem
    03:05
  • A proof of Tesla's brand strength
    01:38
  • Tesla's pricing
    00:50
  • Before or after savings?
    04:14
  • Federal tax incentives for EVs
    03:05
  • Tesla's distribution strategy
    04:02
  • Bonus lecture
    00:02

Instructor

365 Careers
Creating opportunities for Business & Finance students
365 Careers
  • 4.5 Instructor Rating
  • 407,201 Reviews
  • 1,386,787 Students
  • 71 Courses

365 Careers is the #1 best-selling provider of finance courses on Udemy. The company’s courses have been taken by more than 1,000,000 students in 210 countries. People working at world-class firms like Apple, PayPal, and Citibank have completed 365 Careers trainings.  

Currently, the firm focuses on the following topics on Udemy:  

1) Finance – Finance fundamentals, Financial modeling in Excel, Valuation, Accounting, Capital budgeting, Financial statement analysis (FSA), Investment banking (IB), Leveraged buyout (LBO), Financial planning and analysis (FP&A), Corporate budgeting, applying Python for Finance, Tesla valuation case study, CFA, ACCA, and CPA

2) Data science – Statistics, Mathematics, Probability, SQL, Python programming, Python for Finance, Business Intelligence, R, Machine Learning, TensorFlow, Tableau, the integration of SQL and Tableau, the integration of SQL, Python, Tableau, Power BI, Credit Risk Modeling, and Credit Analytics

3) Entrepreneurship – Business Strategy, Management and HR Management, Marketing, Decision Making, Negotiation, and Persuasion, Tesla's Strategy and Marketing

4) Office productivity – Microsoft Excel, PowerPoint, Microsoft Word, and Microsoft Outlook

5) Blockchain for Business

All of the company’s courses are:  

Pre-scripted  

Hands-on  

Laser-focused  

Engaging  

Real-life tested  

By choosing 365 Careers, you make sure you will learn from proven experts, who have a passion for teaching, and can take you from beginner to pro in the shortest possible amount of time.  

If you want to become a financial analyst, a finance manager, an FP&A analyst, an investment banker, a business executive, an entrepreneur, a business intelligence analyst, a data analyst, or a data scientist, 365 Careers’ courses are the perfect place to start. 

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