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Business Business Strategy

Business Fundamentals: Corporate Strategy

Business Strategy: Understand what it takes to be successful in business
Rating: 4.5 out of 54.5 (4,611 ratings)
15,853 students
Created by 365 Careers
Last updated 1/2021
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Perform industry analysis
  • Execute competitor analysis
  • Apply the Five forces model
  • Assess the bargaining power of suppliers and clients
  • Understand the threat of substitute products and new industry entrants
  • Apply Game theory in practice
  • Study how competitors behave: Cooperation or Competition
  • Focus on the way companies acquire a competitive advantage
  • Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
  • Discuss the advantages of vertical and horizontal integration
  • Learn how to perform a SWOT analysis in practice
Curated for the Udemy for Business collection

Requirements

  • The course is suitable for people with business education and for people without business education

Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline
  • Porter’s five forces model
  • The bargaining power of buyers
  • The bargaining power of clients
  • The threat of new entrants
  • The threat of substitute products
  • Game theory
  • The typical company lifecycle
  • What a competitive advantage is
  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche
  • The dangers of pursuing a hybrid strategy
  • How to choose whether to grow organically or through M&A
  • The difference between horizontal and vertical integration
  • The advantages and dangers of outsourcing
  • How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Who this course is for:

  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Business analysts
  • Students who want to learn how to set up a successful business venture

Course content

10 sections • 49 lectures • 2h 58m total length

  • Preview02:05

  • Preview05:17
  • Distinguishing Corporate and Business Strategy
    04:11
  • The Mission, Goals, and Values statements
    06:13

  • Introducing the industry life cycle model
    03:16
  • Here is why you need to know about the industry lifecycle model
    01:44
  • Preview04:44
  • The growth stage - Sales are ramping up
    03:20
  • The maturity stage - It's time to make some money
    02:51
  • The decline stage
    03:01

  • The five forces model - An invaluable tool for practitioners
    01:53
  • Preview04:32
  • The threat of substitute goods
    02:59
  • Competitor analysis
    01:44
  • Managing the relationship with suppliers
    02:43
  • The bargaining power of clients
    03:35
  • Applying The Five Forces model in practice
    07:45

  • The essence of zero-sum games
    01:32
  • Game theory and why it is useful in Strategy
    01:36
  • Understanding the Prisoner's dilemma and its implications in the business world
    02:45
  • Gametheory shown in practice
    02:19

  • Internal decision making
    00:45
  • Introducing the company life cycle model
    05:55
  • What is a competitive advantage and why companies need it
    02:57
  • Acquiring a sustainable competitive advantage
    02:58
  • The fundamental role of resources and capabilities
    02:56
  • Acquiring a competitive advantage
    02:22

  • Focusing on Competitive strategy
    01:44
  • The cost leadership strategy - sell cheap
    06:35
  • Differentiation - Be different
    02:56
  • Niche strategies - serve a specific sub-segment of people in the best way
    03:28
  • Hybrid strategies and why they can be dangerous
    02:43

  • The main types of growth strategies
    01:58
  • Organic growth - building a solid foundation and growing from the inside
    04:56
  • Inorganic growth - Using the potential of M&A to acquire third party companies
    01:56
  • Growing horizontally
    02:34
  • Growing vertically
    04:22

  • SWOT analysis - a useful framework for strategic analysis
    03:07
  • SWOT analysis in practice - analyzing Starbucks
    03:35

  • Tesla's mission and vision statements
    02:46
  • Industry analysis - The electric vehicles market
    04:44
  • More than an auto producer
    02:57
  • Tesla - Porter's five forces
    08:40
  • The company life cycle model
    02:29
  • Why is Tesla (today) so very similar to Apple (10 years ago) ?
    11:46
  • The relationship between Tesla and SpaceX
    02:06
  • Tesla competitive advantages
    03:53
  • Tesla SWOT analysis
    10:58
  • Completing 100%
    00:28

Instructor

365 Careers
Creating opportunities for Business & Finance students
365 Careers
  • 4.5 Instructor Rating
  • 407,926 Reviews
  • 1,389,850 Students
  • 71 Courses

365 Careers is the #1 best-selling provider of finance courses on Udemy. The company’s courses have been taken by more than 1,000,000 students in 210 countries. People working at world-class firms like Apple, PayPal, and Citibank have completed 365 Careers trainings.  

Currently, the firm focuses on the following topics on Udemy:  

1) Finance – Finance fundamentals, Financial modeling in Excel, Valuation, Accounting, Capital budgeting, Financial statement analysis (FSA), Investment banking (IB), Leveraged buyout (LBO), Financial planning and analysis (FP&A), Corporate budgeting, applying Python for Finance, Tesla valuation case study, CFA, ACCA, and CPA

2) Data science – Statistics, Mathematics, Probability, SQL, Python programming, Python for Finance, Business Intelligence, R, Machine Learning, TensorFlow, Tableau, the integration of SQL and Tableau, the integration of SQL, Python, Tableau, Power BI, Credit Risk Modeling, and Credit Analytics

3) Entrepreneurship – Business Strategy, Management and HR Management, Marketing, Decision Making, Negotiation, and Persuasion, Tesla's Strategy and Marketing

4) Office productivity – Microsoft Excel, PowerPoint, Microsoft Word, and Microsoft Outlook

5) Blockchain for Business

All of the company’s courses are:  

Pre-scripted  

Hands-on  

Laser-focused  

Engaging  

Real-life tested  

By choosing 365 Careers, you make sure you will learn from proven experts, who have a passion for teaching, and can take you from beginner to pro in the shortest possible amount of time.  

If you want to become a financial analyst, a finance manager, an FP&A analyst, an investment banker, a business executive, an entrepreneur, a business intelligence analyst, a data analyst, or a data scientist, 365 Careers’ courses are the perfect place to start. 

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