Business Fundamentals: Corporate Strategy
4.5 (1,694 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,834 students enrolled

Business Fundamentals: Corporate Strategy

Business Strategy: Understand what it takes to be successful in business
4.5 (1,694 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,834 students enrolled
Created by 365 Careers
Last updated 6/2020
English [Auto], French [Auto], 5 more
  • German [Auto]
  • Indonesian [Auto]
  • Italian [Auto]
  • Portuguese [Auto]
  • Spanish [Auto]
Current price: $104.99 Original price: $149.99 Discount: 30% off
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This course includes
  • 3 hours on-demand video
  • 1 article
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Perform industry analysis
  • Execute competitor analysis
  • Apply the Five forces model
  • Assess the bargaining power of suppliers and clients
  • Understand the threat of substitute products and new industry entrants
  • Apply Game theory in practice
  • Study how competitors behave: Cooperation or Competition
  • Focus on the way companies acquire a competitive advantage
  • Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
  • Discuss the advantages of vertical and horizontal integration
  • Learn how to perform a SWOT analysis in practice
  • The course is suitable for people with business education and for people without business education

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline
  • Porter’s five forces model
  • The bargaining power of buyers
  • The bargaining power of clients
  • The threat of new entrants
  • The threat of substitute products
  • Game theory
  • The typical company lifecycle
  • What a competitive advantage is
  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche
  • The dangers of pursuing a hybrid strategy
  • How to choose whether to grow organically or through M&A
  • The difference between horizontal and vertical integration
  • The advantages and dangers of outsourcing
  • How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Who this course is for:
  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Business analysts
  • Students who want to learn how to set up a successful business venture
Course content
Expand all 49 lectures 02:58:39
+ The fundamentals - Why companies need a Strategy and how a Strategy helps firms
3 lectures 15:41
Distinguishing Corporate and Business Strategy
The Mission, Goals, and Values statements
+ The industry life cycle model - an invaluable tool for practitioners
6 lectures 18:56
Introducing the industry life cycle model
Here is why you need to know about the industry lifecycle model
The growth stage - Sales are ramping up
The maturity stage - It's time to make some money
The decline stage
+ The five forces model: you need this model before investing in an industry
7 lectures 25:11
The five forces model - An invaluable tool for practitioners
The threat of substitute goods
Competitor analysis
Managing the relationship with suppliers
The bargaining power of clients
Applying The Five Forces model in practice
+ Game theory applied in a corporate context
4 lectures 08:12
The essence of zero-sum games
Game theory and why it is useful in Strategy
Understanding the Prisoner's dilemma and its implications in the business world
Gametheory shown in practice
+ Understanding the concept of competitive advantage
6 lectures 17:53
Internal decision making
Introducing the company life cycle model
What is a competitive advantage and why companies need it
Acquiring a sustainable competitive advantage
The fundamental role of resources and capabilities
Acquiring a competitive advantage
+ Competing with the other companies in the industry: Choosing a competitive model
5 lectures 17:26
Focusing on Competitive strategy
The cost leadership strategy - sell cheap
Differentiation - Be different
Niche strategies - serve a specific sub-segment of people in the best way
Hybrid strategies and why they can be dangerous
+ The types of growth strategies used by companies
5 lectures 15:46
The main types of growth strategies
Organic growth - building a solid foundation and growing from the inside
Inorganic growth - Using the potential of M&A to acquire third party companies
Growing horizontally
Growing vertically
+ The SWOT framework
2 lectures 06:42
SWOT analysis - a useful framework for strategic analysis
SWOT analysis in practice - analyzing Starbucks
+ Tesla - practical case study
10 lectures 50:46
Tesla's mission and vision statements
Industry analysis - The electric vehicles market
More than an auto producer
Tesla - Porter's five forces
The company life cycle model
Why is Tesla (today) so very similar to Apple (10 years ago) ?
The relationship between Tesla and SpaceX
Tesla competitive advantages
Tesla SWOT analysis
Completing 100%