Business English: Sales and Marketing for Professionals

This course is designed to help you master Business English in real-world marketing and sales contexts. Whether you're preparing for global business meetings, launching a product, negotiating deals, or writing compelling emails, this course will give you the confidence to do it in English.

You'll start by learning the basics of sales and marketing terminology, then move on to understanding customer behavior, writing brand messaging, crafting effective sales pitches, and delivering persuasive presentations. The course also dives into negotiation language, after-sales communication, and the essentials of digital marketing in English, including CTAs, email campaigns, and key performance metrics.

Beyond technical skills, you’ll develop the soft skills needed to build rapport with customers, adapt to different cultures, and communicate with clarity and professionalism in any situation. You’ll also explore how English is used on platforms like LinkedIn and in tools like sales emails and customer outreach messages.

Each section is packed with real-world tasks. These exercises ensure that you’re not just learning theory, but applying your knowledge as you go.

Whether you're a professional in a global sales team, a freelancer looking to attract more clients, or a student preparing for a business career, this course gives you the language, tools, and strategies to succeed in English-speaking business environments.

After taking this course, you’ll be able to:

• Speak and write confidently in English for sales and marketing contexts

• Present your brand or product with clarity and persuasion

• Build stronger relationships with international clients and partners

• Navigate the full sales process, from lead to close, in English

• Write compelling marketing messages, emails, and calls to action

• Understand and explain key marketing metrics in English

• Communicate more effectively across cultures in global business