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Business Communications Email Etiquette

Email Etiquette: Write More Effective Emails At Work

How to write emails that get results. How to write emails that build better working relationships.
Rating: 4.4 out of 54.4 (14,208 ratings)
43,738 students
Created by Clare Lynch
Last updated 12/2020
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Write punchier, more powerful emails every time
  • Contribute to a positive workplace culture through email
  • Never write an embarrassing or ineffective email ever again
  • Save time and eliminate stress when writing your next email
  • Apply simple layout tricks to adapt your emails for readers on mobile
  • Avoid accusations of bullying, back-covering and discrimination in your emails
Curated for the Udemy for Business collection

Requirements

  • You should be using email most days as part of your work

Description

Do you worry your emails aren't having the impact you'd like? 

Do you often have to chase people to respond to your emails? 

Would you like to save time when writing emails? 

Want to know how to get your message across in an email clearly, concisely and compellingly?

From one of Udemy's top writing instructors comes this short, sharp course on email etiquette. In it you'll discover how to:

- follow a proven formula for structuring effective emails

- write for international readers by understanding a key principle of intercultural communication

- strike the right tone of voice and level of formality

- get a desired response from your reader by following a key golden rule when crafting any email

- adapt your emails to reflect the switch from desktop to mobile

- maintain a positive workplace culture through email

- avoid accusations of bullying, back-covering and discrimination in your emails

- craft a subject line that maximises your chances of your email being read

- create an out of office reply that will empower your team to handle things smoothly while you're away

- proofread your email effectively to avoid those embarrassing howlers

You'll also get a downloadable coursebook, including a 7-point checklist to print out and keep by your desk so you never write an ineffective email ever again. 

So stop stressing over what to say and how to say it.

Enrol now to make your very next email as punchy, powerful and persuasive as possible.

Who this course is for:

  • A recent graduate who's new to the workplace
  • A manager seeking to build a positive team culture
  • An experienced professional who wants to write more persuasive emails
  • This course is NOT aimed at people writing sales or direct marketing emails

Featured review

Anatoly Minaev
Anatoly Minaev
34 courses
13 reviews
Rating: 5.0 out of 5a year ago
A very nice and concise course! SCRAP formula is very useful. I wish there was an example of TIC formula (it is missing). Maybe an additional example on SCRAP usage. The most useful for me was a scrap formula.

Course content

6 sections • 31 lectures • 1h 10m total length

  • Preview02:12
  • Course ebook
    00:08

  • Pre-quiz: what to say in an email and how to say it
    00:32
  • Preview04:19
  • SCRAP - how to structure your email
    Preview03:03
  • Exercise: apply the SCRAP formula to this real-life email (15 mins)
    01:22
  • Exercise answer: apply the SCRAP formula to this real-life email
    00:21
  • NEW: Email template for SCRAP
    03:29
  • How to write clearly with the rule of one
    02:15
  • NEW: How to reply to a confusing email
    04:22
  • NEW: Email template for TIC
    02:12
  • Layout tips for better emails
    02:33
  • Email content
    5 questions
  • What to say and how to say it: key points to remember
    00:17

  • Pre-quiz: when to email (and when not to)
    00:30
  • Things you should never say in an email
    02:39
  • When to email - and when not to
    04:20
  • How long should you take to reply to every email?
    Preview05:34
  • When to say it by email (and when not to)
    3 questions
  • When to email - and when not to: key points to remember
    00:21

  • Pre-quiz: email greetings, sign-offs, signatures and subject lines
    00:30
  • Email greetings - how to address your recipient politely and professionally
    03:04
  • Email sign-offs and signatures - how to end politely and professionally
    03:54
  • How to write a compelling subject line
    02:57
  • Test your knowledge of greetings, sign-offs and subject lines
    3 questions
  • Greetings, sign-offs, signatures and subject lines: key points to remember
    00:20

  • Pre-quiz: more email best practices
    00:33
  • Urgent emails: when to flag them as important or high priority (and when not to)
    02:50
  • How to use the 'To' field, 'Cc', 'Bcc' and 'Reply all'
    06:39
  • Best practice for sending attachments
    02:27
  • How to write a helpful out of office message
    02:31
  • Proofreading your email - including the one thing you must ALWAYS check!
    02:52
  • Test your knowledge of email best practices
    5 questions
  • Email best practice: key points to remember
    00:38

  • Bonus lecture: special offers on my other courses
    00:52

Instructor

Clare Lynch
Cambridge University writing tutor & professional copywriter
Clare Lynch
  • 4.4 Instructor Rating
  • 31,936 Reviews
  • 110,135 Students
  • 11 Courses

A University of Cambridge tutor. A professional copywriter.

WINNER OF UDEMY'S AWARD 2019 FOR STUDENT SUCCESS

University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience.

Clare hasn’t simply edited the work of other journalists at elite publications, such as The Financial Times. She’s also herself a hugely successful copywriter in her own right.

What's more, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.


20+ years of writing experience

In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.

Over the course of that career, Clare has honed her techniques for getting under any reader’s skin – and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 28,000 students on Udemy.

Clare’s experience as a writer embraces a huge range of writing formats and styles – including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.


A blogging expert

And as the author of the popular blog Good Copy, Bad Copy, Clare herself has attracted hundreds of thousands of readers to her own writing. Good Copy, Bad Copy has been named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.


An award-winning teacher

What’s more, Clare has a PhD in English Literature and teaches at the University of Cambridge. She’s also a qualified and highly experienced corporate trainer.

So Clare isn’t merely an expert at her craft. She also knows how to communicate her expertise in a way that’s memorable, entertaining and addictively engaging.

That's why, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.


“She is an incredible teacher that has a special unique ability of keeping her students minds engaged and hanging on her every word.” - BRAD MACE, UDEMY STUDENT


Take a look at some of the clients who've benefited from Clare's expertise:

Aberdeen Asset Management
Algomi
BNP Paribas
BP
Brunswick PR
Deutsche Bank
European Banking Authority
European Central Bank
The Financial Times
Judge Business School, University of Cambridge
King's College, Cambridge 
Language Centre, University of Cambridge
Macquarie
Mavens of London
Microsoft
Misys International Banking Systems Ltd
Ofcom
Prince's Trust
Prudential UK and Europe
Royal Bank of Scotland
Sainsbury's
Schroders
TowerBrook Capital Partners
Tradition (interdealer brokers)
REA Group
UBS

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