Business Development with AI A Generative AI Growth Playbook

This course contains the use of artificial intelligence.

Generative AI is changing how business development teams research markets, qualify leads, and close deals - but most guidance out there is either vague hype or a list of tool names with no real framework. This course is different: it's a practical, hands-on grounding in using generative AI for real business development work, built around the decisions BD professionals actually have to make - where to expand, who to partner with, how to optimize a sales process, and how to know the AI-assisted work is actually correct.

Across seven comprehensive parts, you will start with the foundations of AI-driven business development and where AI genuinely fits into your existing workflow, then learn how to use generative AI for market expansion research and identifying high-potential opportunities. You will learn how to find and evaluate partnerships using AI-assisted research, and how to optimize your sales process - from lead qualification to outreach and proposal development - while being clear about which parts of that process are generative AI and which are traditional rules-based or predictive systems.

The middle of the course covers revenue growth and pipeline strategy, including forecasting and identifying upsell and cross-sell opportunities. You will then learn how to lead innovation in your business development team: building an AI-augmented team, and managing the change process of getting a team to actually adopt new tools. The course closes with governance and risk - keeping AI use accurate and responsible - and a final part that ties the whole approach together into a practical playbook you can apply immediately.

This course contains the use of artificial intelligence.

Curriculum Outline

Part 1: Foundations of AI-Driven Business Development

• What Generative AI Changes About Business Development

• Where AI Fits in Your Business Development Workflow

Part 2: Market Expansion with Generative AI

• Using AI to Research and Size New Markets

• Identifying Expansion Opportunities with AI-Assisted Analysis

Part 3: Finding and Evaluating Partnerships

• AI-Assisted Partner and Prospect Identification

• Evaluating Partnership Fit with Generative AI Tools

Part 4: Optimizing the Sales Process with AI

• AI for Lead Qualification and Prioritization

• Using Generative AI in Outreach and Proposal Development

Part 5: Revenue Growth and Pipeline Strategy

• AI-Assisted Pipeline Forecasting and Revenue Planning

• Identifying Upsell and Cross-Sell Opportunities with AI

Part 6: Leading Innovation in Business Development

• Building an AI-Augmented Business Development Team

• Change Management: Getting Your Team to Adopt AI Tools

Part 7: Governance, Risk, and Putting It All Together

• Risk, Accuracy, and Responsible Use of AI in Business Development

• Building Your AI-Augmented Business Development Playbook