Business Development, Sales & Marketing Professional Diploma
What you'll learn
- Introduction to Business Development, Sales & Marketing
- Analysis of Funnel and tools
- Price and Cost per channels
- Partners Channels
- Digital Marketing
- B2C B2B Sales, Co-marketing, Competitors
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to course Business Development, Sales & Marketing Professional Diploma by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Course Author: Igor Dmitriev
Digital Transformation and Banking Expert
Education:
MBA, The Boston University
Master of Science at Engineering (Technical) Management,
The State University of New York at Buffalo
Master of Science at Informatics and Economics,
Six Sigma Black Belt
Experience:
Expert at Banking (> 18 years), FinTech & Digital (> 15 years),
Experienced Manager (> 14 years) with successful track of records
at personal and corporate entrepreneurship.
More than 12 years at worldwide banking groups such us
Societe Generale , Raiffeisenbank
Experience at roles: CEO, Head of Business, Chief Digital &
Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Business Development involves activities aimed at creating long-term value for an organization through forming strategic partnerships, identifying new business opportunities, and fostering growth. It encompasses a wide range of tasks including market research, networking, negotiation, and relationship building.
Sales and Marketing are two interconnected functions focused on promoting and selling products or services. Sales involves direct interactions with potential customers to close deals, while marketing encompasses activities such as advertising, branding, market analysis, and lead generation to attract and retain customers.
Learning Business Development, Sales & Marketing is crucial for companies and managers for several reasons:
Revenue Generation: Business Development, Sales, and Marketing are directly linked to revenue generation. A strong understanding of these areas enables companies to effectively identify, target, and convert leads into paying customers, thereby increasing sales and revenue.
Market Understanding: By learning about market trends, customer needs, and competitor analysis, companies can make informed decisions about product development, pricing strategies, and market positioning, ultimately gaining a competitive edge.
Strategic Partnerships: Business Development skills are essential for forging strategic partnerships and alliances with other businesses. These partnerships can lead to expanded market reach, access to new resources, and mutually beneficial collaborations.
Customer Satisfaction and Retention: Effective Sales and Marketing strategies not only attract new customers but also contribute to customer satisfaction and retention. Understanding customer preferences and delivering value-added solutions can lead to long-term customer relationships and repeat business.
Adaptability: Companies need to constantly adapt to changing market conditions and customer preferences. Learning Business Development, Sales & Marketing equips managers with the skills to innovate, pivot strategies, and stay ahead of the competition.
Improving skills in Business Development, Sales & Marketing is important for building a successful career or business because:
Entrepreneurial Success: For entrepreneurs and business owners, mastering these areas is crucial for launching and growing a successful venture. Effective Business Development, Sales & Marketing strategies are essential for attracting investors, acquiring customers, and achieving sustainable growth.
Career Advancement: In managerial roles, proficiency in Business Development, Sales & Marketing opens up opportunities for career advancement. Managers who can drive sales, expand market share, and build strategic partnerships are highly valued by organizations across industries.
Personal Branding: Regardless of one's career path, understanding these disciplines enhances personal branding and professional reputation. Individuals with strong Business Development, Sales & Marketing skills are seen as valuable assets who can drive business growth and deliver results.
Versatility: Proficiency in these areas provides individuals with versatility in the job market. Whether pursuing roles in sales management, marketing, business development, or entrepreneurship, the skills acquired are transferable across various industries and sectors.
Who this course is for:
- No special requirements. A course for anyone who wants to build career at business, or develop their own business or become an entrepreneur
- Business Development involves activities aimed at creating long-term value for an organization through forming strategic partnerships, identifying new business opportunities, and fostering growth. It encompasses a wide range of tasks including market research, networking, negotiation, and relationship building. Sales and Marketing are two interconnected functions focused on promoting and selling products or services. Sales involves direct interactions with potential customers to close deals, while marketing encompasses activities such as advertising, branding, market analysis, and lead generation to attract and retain customers.
- Learning Business Development, Sales & Marketing is crucial for companies and managers for several reasons: Revenue Generation: Business Development, Sales, and Marketing are directly linked to revenue generation. A strong understanding of these areas enables companies to effectively identify, target, and convert leads into paying customers, thereby increasing sales and revenue. Market Understanding: By learning about market trends, customer needs, and competitor analysis, companies can make informed decisions about product development, pricing strategies, and market positioning, ultimately gaining a competitive edge. Strategic Partnerships: Business Development skills are essential for forging strategic partnerships and alliances with other businesses. These partnerships can lead to expanded market reach, access to new resources, and mutually beneficial collaborations. Customer Satisfaction and Retention: Effective Sales and Marketing strategies not only attract new customers but also contribute to customer satisfaction and retention. Understanding customer preferences and delivering value-added solutions can lead to long-term customer relationships and repeat business. Adaptability: Companies need to constantly adapt to changing market conditions and customer preferences. Learning Business Development, Sales & Marketing equips managers with the skills to innovate, pivot strategies, and stay ahead of the competition.
- Improving skills in Business Development, Sales & Marketing is important for building a successful career or business because: Entrepreneurial Success: For entrepreneurs and business owners, mastering these areas is crucial for launching and growing a successful venture. Effective Business Development, Sales & Marketing strategies are essential for attracting investors, acquiring customers, and achieving sustainable growth. Career Advancement: In managerial roles, proficiency in Business Development, Sales & Marketing opens up opportunities for career advancement. Managers who can drive sales, expand market share, and build strategic partnerships are highly valued by organizations across industries. Personal Branding: Regardless of one's career path, understanding these disciplines enhances personal branding and professional reputation. Individuals with strong Business Development, Sales & Marketing skills are seen as valuable assets who can drive business growth and deliver results. Versatility: Proficiency in these areas provides individuals with versatility in the job market. Whether pursuing roles in sales management, marketing, business development, or entrepreneurship, the skills acquired are transferable across various industries and sectors.
Instructor
- 4.3 Instructor Rating
- 45,055 Reviews
- 575,407 Students
- 210 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 210 countries and has been chosen by more than 510 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 2 700 000 students of all programs
> 510 000 unique students
digital presence at 210 countries
our students speak at English & 67 other languages