
Explore how e-business broadens information exchange and processes, including customer relationship management and government interactions, while e-commerce focuses on online trade between organizations and third parties (examples: Amazon, eBay).
Identify diverse e-business types, including B2B, B2C, and government to government transactions, driven by technology. Observe how platforms like eBay and Amazon evolve into suppliers and support government online transactions.
Explore how digitalization reshapes business communication and highlights online channels like search marketing, online PR, online partnerships, interactive ads, email, and social media marketing.
This lecture explains offline communication as a key e-commerce branding channel, covering advertising, public relations, sponsorship, direct mail, events, and word of mouth to build trust and brand.
Explore the fundamentals of mobile commerce, including ubiquity, convenience, interactivity, personalization, and localization, and how smartphones drive business opportunities for organizations and individuals.
Explore essential business infrastructure components for e-commerce, including devices, software, and services, with a focus on mobile computing. Learn how mobile requests traverse the web and render in wireless language.
Explore how social, legal, economic, political, and technological factors shape the macro environment for business development in the e-business era. Learn how ageing populations and regulations influence strategy.
Explore ethics, data protection, trust, and security while examining data ownership, accuracy, accessibility, and the rights of data subjects, illustrated by the Facebook privacy breach and FTC investigation.
Explore common business challenges in the e-business era, including how e-government and mobile government enable online services, e-learning, and digital document access like e-books.
Explore how online marketplaces unite customers and sellers to exchange physical and digital goods, supported by front-end catalogs, back-end order fulfillment, and a payment gateway such as PayPal.
This course presents What is eBusiness and e-Commerce, The many kinds of e-Business, The impact of the electronic communications on traditional businesses, Business adoption of digital technologies for e-commerce and e-business, Business Platform, Business infrastructure components, social and legal factors , Environmental and e-government, Common Business Challenge, and Types of Business. This course can be completed in 50 minutes.
At the end of this course, Students will :
Understand The basic of e-Business, analysis of e-commerce and the e-Enivornment in business
Recognize the infrastructre and the Business Overview