Business Development GOD: Audit, Strategy & Pricing

Name: Business Development GOD: Audit, Strategy & Pricing
Rating: 3.8 (4 reviews)

Bring your business to the international market!

Created byEgor Iakovlev

Last updated 4/2020

English

What you'll learn

Business development
Strategy Auditing
Market analysis
Competitor analysis
Cutting edge and patents for your product
Pricing mechanisms
International expansion
Strategy
Long-term vision

Course content

5 sections • 21 lectures • 1h 54m total length

Course Introduction2:47

Clear goals and aims4:32
In this section we will determine what your reasons for going abroad may be and how they relate to this course.
Goals and aims for you International business development
Check-list: Use Cases and Business Model8:56
In this video, we will discuss the business model for your product and define its use cases.
4-wheel model for your business
Product roadmap: Cutting Edge and Patents3:30
Determining your cutting edge is important in all walks of business and the first step to moving your product international is making sure that it will be protected in the new markets so we will be covering both of these subjects in this video.
Cutting edge and Patents
Experience with International Partners1:54
Finally, we need to determine if you have any advantages that could help your business expand internationally before moving on to the next section.
Checklist

Market analysis and Intelligence Sources for doing it9:47
In this section, we will go through the important steps needed to make your market analysis.
Market analysis when data is not available3:43
In case data is not available, a market analysis is still necessary. In this video I will cover the steps necessary to generate such a market analysis.
Market Analysis
Target Market3:39
Define your target market and determine which country/region is best suited for your product.
Market Entry Approach4:32
In this video, we will discuss the steps necessary to create a plan of market entry into your chosen region/country.
Competitor Analysis8:06
And now we begin to analyze your competition in this foreign market.
Comparison to Competitors
Product-Market Fit4:19
In this video, we will analyze where your product fits into the market.
Sales Channels Identification4:18
In this video, we will identify the correct sales channel to use for your product/business.
Sales channel matrix

Margin Leakage: Definition and Management6:02
In this video, we will define margin leakage and how to best solve it in your business.
Waterfall
Cost-plus Pricing5:35
In this video we will determine the price for your product based on the competition's product(s).
Expenses
Value drivers types, customer value.Context for using competitors pricing models9:04
In this video we will continue to look at different methods of pricing your product. Here we will discuss the value pricing method and whether it is the best option for your product.
Value-based pricing. 5 step approach: 1-3 steps explained10:50
The second video covering value pricing in which I begin the five step approach.
Value-based pricing. 5 step approach: 4-5 steps explained7:51
In this video we will finish the end of the five step approach to value pricing.
Market-based Pricing6:18
In this video we will move on to market based pricing and whether it is appropriate to use for your business/product.
Pricing Client Cases5:57
I will now show you client case examples to help you determine whether to use market pricing in determine the pricing for your product.
Competitive Intelligence Sources1:21
We will now complete the final section of this course.

Requirements

There are no prerequisites for the course

Description

JOIN ME AS I TURN YOU INTO YOUR COMPANY’S BUSINESS DEVELOPMENT GOD

Do you want to expand your business GLOBALLY?
Have you wanted to FIND A MARKET in a country with a stable currency?
Need help ANALYZING foreign markets and PRICING your products abroad?
Tired of Udemy courses with bare minimum, if any HOMEWORK?

If so, this course is designed specifically for you! I want to share my top secret, Russian business development knowledge as to help your company become the next UNICORN.

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CURRICULUM

Business Development God course is a comprehensive curriculum divided into 3 parts:

Audit, Strategy and Pricing
Partners Acquisition Plan, Finding Your Approach
Pitching, Negotiations

AUDIT, STRATEGY and PRICING DESCRIPTION

This is the first course, which will help you determine

Whether your company is ready for going international and if not, then determine the steps you need to do to make it happen
The long-term vision of your company and product
The cutting edge of your product
The appropriate sales channels
The optimal pricing decisions

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AFTER THESE COURSES YOU WILL

Discover your CUTTING EDGE
Know your TARGET MARKET
Know how to competitively PRICE your product
Start the first steps towards creating long lasting BUSINESS RELATIONSHIPS

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MY EXPERIENCE AND SKOLKOVO

I work at Russia’s Silicon Valley, where we have more than 2000 innovative companies from IT, energy efficiency, industrial and other sectors. Every week I meet 2-3 companies and notice the problems they experience with international and local business development such as long-term vision, lack of financial resources etc. Normally it is my job to help them personally but now I am taking my experience global!

You will learn from personal experience all the ins and outs of international business development and be given personally crafted home tasks to drive that knowledge home. I am dedicated to making this course, and by extension your business a success. I actively monitor the course and will personally answer any questions posted in the Q&A section of my videos. When you sign up for my course, you sign up to become a resident under my wing!

Who this course is for:

Start-ups Founders
International Business Development managers
Product managers
Project managers
Marketing directors
Business Development managers
Consultants
Business Consultants
Students, who want to create their own business

Business Development GOD: Audit, Strategy & Pricing

What you'll learn

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Course content

Introduction to the course1 lecture • 3min

International Strategy Audit4 lectures • 19min

Strategy development from scratch for start-ups7 lectures • 38min

Price Setting Approaches for your Product8 lectures • 53min

Conclusion and Final Words! See u in the next course on Clients Outreach!1 lecture • 1min

Requirements

Description

Who this course is for: