Business Development GOD: Audit, Strategy & Pricing
3.7 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
767 students enrolled

Business Development GOD: Audit, Strategy & Pricing

Bring your business to the international market!
3.7 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
767 students enrolled
Created by Egor Iakovlev
Last updated 3/2020
English [Auto]
Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Business development
  • Strategy Auditing
  • Market analysis
  • Competitor analysis
  • Cutting edge and patents for your product
  • Pricing mechanisms
  • International expansion
  • Strategy
  • Long-term vision
  • There are no prerequisites for the course


  • Do you want to expand your business GLOBALLY?

  • Have you wanted to FIND A MARKET in a country with a stable currency?

  • Need help ANALYZING foreign markets and PRICING your products abroad?

  • Tired of Udemy courses with bare minimum, if any HOMEWORK?

If so, this course is designed specifically for you! I want to share my top secret, Russian business development knowledge as to help your company become the next UNICORN.



Business Development God course is a comprehensive curriculum divided into 3 parts:

  • Audit, Strategy and Pricing

  • Partners Acquisition Plan, Finding Your Approach

  • Pitching, Negotiations


This is the first course, which will help you determine

  • Whether your company is ready for going international and if not, then determine the steps you need to do to make it happen

  • The long-term vision of your company and product

  • The cutting edge of your product

  • The appropriate sales channels

  • The optimal pricing decisions



  • Discover your CUTTING EDGE

  • Know your TARGET MARKET

  • Know how to competitively PRICE your product

  • Start the first steps towards creating long lasting BUSINESS RELATIONSHIPS



I work at Russia’s Silicon Valley, where we have more than 2000 innovative companies from IT, energy efficiency, industrial and other sectors. Every week I meet 2-3 companies and notice the problems they experience with international and local business development such as long-term vision, lack of financial resources etc. Normally it is my job to help them personally but now I am taking my experience global!

You will learn from personal experience all the ins and outs of international business development and be given personally crafted home tasks to drive that knowledge home. I am dedicated to making this course, and by extension your business a success. I actively monitor the course and will personally answer any questions posted in the Q&A section of my videos. When you sign up for my course, you sign up to become a resident under my wing!

Who this course is for:
  • Start-ups Founders
  • International Business Development managers
  • Product managers
  • Project managers
  • Marketing directors
  • Business Development managers
  • Consultants
  • Business Consultants
  • Students, who want to create their own business
Course content
Expand all 21 lectures 01:54:07
+ International Strategy Audit
4 lectures 18:52

In this section we will determine what your reasons for going abroad may be and how they relate to this course.

Preview 04:32
Prepare a list of goals and aims for your international business development
Goals and aims for you International business development
2 questions

In this video, we will discuss the business model for your product and define its use cases.

Preview 08:56
In this assignment, you will create a 4-wheel model for your current business or potential new business.
4-wheel model for your business
1 question

Determining your cutting edge is important in all walks of business and the first step to moving your product international is making sure that it will be protected in the new markets so we will be covering both of these subjects in this video.

Product roadmap: Cutting Edge and Patents
In this assignment, you will define your own cutting edge, come up with licensing or patenting plans, and determine what problem(s) your product solves.
Cutting edge and Patents
3 questions

Finally, we need to determine if you have any advantages that could help your business expand internationally before moving on to the next section.

Experience with International Partners
Follow along in the Audit section to determine how ready your company is for international expansion.
6 questions
+ Strategy development from scratch for start-ups
7 lectures 38:24

In this section, we will go through the important steps needed to make your market analysis.

Market analysis and Intelligence Sources for doing it

In case data is not available, a market analysis is still necessary. In this video I will cover the steps necessary to generate such a market analysis.

Market analysis when data is not available
Estimate the market size of your product or service.
Market Analysis
3 questions

Define your target market and determine which country/region is best suited for your product.

Target Market

In this video, we will discuss the steps necessary to create a plan of market entry into your chosen region/country.

Market Entry Approach

And now we begin to analyze your competition in this foreign market.

Competitor Analysis
It is time to take your new knowledge of the competition and compare your product/service to their own.
Comparison to Competitors
4 questions

In this video, we will analyze where your product fits into the market.

Product-Market Fit

In this video, we will identify the correct sales channel to use for your product/business.

Sales Channels Identification
In this assignment, you will create a sales matrix for your product based on the videos you have watched.
Sales channel matrix
2 questions
+ Price Setting Approaches for your Product
8 lectures 52:58

In this video, we will define margin leakage and how to best solve it in your business.

Margin Leakage: Definition and Management
Use the previous excel file to create the first waterfall for your product.
1 question

In this video we will determine the price for your product based on the competition's product(s).

Cost-plus Pricing
In this assignment, you will prepare all expenses related to your business.
3 questions

In this video we will continue to look at different methods of pricing your product. Here we will discuss the value pricing method and whether it is the best option for your product.

Value drivers types, customer value.Context for using competitors pricing models

The second video covering value pricing in which I begin the five step approach.

Value-based pricing. 5 step approach: 1-3 steps explained

In this video we will finish the end of the five step approach to value pricing.

Value-based pricing. 5 step approach: 4-5 steps explained

In this video we will move on to market based pricing and whether it is appropriate to use for your business/product.

Market-based Pricing

I will now show you client case examples to help you determine whether to use market pricing in determine the pricing for your product.

Pricing Client Cases

We will now complete the final section of this course.

Competitive Intelligence Sources
+ Conclusion and Final Words! See u in the next course on Clients Outreach!
1 lecture 01:06

Congratulations on taking one step further in your journey to becoming a Business Development God!

Conclusion for the 1st series