Teach on Udemy

Turn what you know into an opportunity and reach millions around the world.

Learn More

Your cart is empty.

Keep shopping

Business Development: Grow With Strategic Relationships

Name: Business Development: Grow With Strategic Relationships
Rating: 4.6 (934 reviews)

Business development course: create strong business relationships and distribution, technology, and brand partnerships

Highest Rated

Created byAlex Genadinik

Last updated 7/2026

English

Arabic [Auto],English [Auto],

What you'll learn

Grow your business through DREAM partnerships
Negotiate good business development deals
Learn how to structure business development deals
Use technology, information, distribution, and brand partnerships
Learn how to start and grow your business relationships
WORLD-CLASS student support: I answer 99% of student questions within 24 hours
PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly

Course content

14 sections • 49 lectures • 3h 49m total length

Introduction and welcome to this business development course2:00
Options to have a better course-taking experience3:02
Difference: business development vs. B2C vs. B2B. Long-term strategy9:07
Situations: product development, brand leverage, marketing, info-sharing5:35

Examples of my own business development deals - section introduction0:56
Case studies and examples of real businesses and business development options5:35
B2B business development partnership example4:48
Example of a business development deal that didn't work out - why6:48
Example: joint venture business development partnership to make something new3:55
Your thoughts on this business development training1:16

Section introduction - increasing the chances of your partner outreach efforts0:37
A creative way to get noticed by potential partners6:05
Explore creative outreach tactics to grab brand and celebrity attention by researching interests, personalizing products, and engaging on social media to spark partnerships.
Ways of appearing more attractive for promotional partnerships5:39
Explore ethical strategies to grow social media followers and attract promotional partnerships. Use Udemy as an example to distinguish ad-driven and organic growth and to emphasize engagement and secondary metrics.
Other ways to network and get attention2:34

Start business relationships by networking in your niche - trust is imperative3:48
Bad business development cold pitch example8:51
Analyze a real bad cold pitch email for a partnership to reveal how lack of personalization, vague offers, grammar errors, and misaligned value waste time and harm credibility.
Example of a good business development cold pitch7:38
Using social media (LinkedIn and Facebook) for B2B sales & business development10:05
Explore how a company uses Facebook groups and LinkedIn for B2B sales, guiding outreach, lead nurturing, and upsells from custom course creation to licensing.

Strategies to start an initial business development meeting5:40
Open with rapport, trust, and mutual likability, outline a basic collaboration framework, then keep the meeting to 15/30/60 minutes, dress professionally, and listen patiently to boost outcomes.
Script elements for your first business development meeting or call5:54
Open with a courteous greeting to build rapport. Read the room, invite brief introductions, listen for needs, lead with a plan, and set up follow-ups.
How to follow up the first business development meeting or call4:36
Example of a real follow-up email and a mistake I made5:23
Learn from a real business development follow-up: identify communication gaps, admit mistakes, and course-correct with a focused one-project approach to licensing deals.

Section introduction to our practical case study + AI in business development3:31
explore a real-world business development case study, revealing behind-the-scenes thinking, mistakes, and learning as we use ai tools to boost productivity, craft email templates, and understand the audience.
I realize that this is a polarizing topic - hear me out5:55
Fund creative projects with Sprc, a cryptocurrency offering an alternative to traditional fundraising platforms. Partner with private art and music schools to onboard artists and boost token demand.
Business development with an AI automation tool that writes your pitch for you9:42
Scale business development with an ai automation tool that writes your pitch, finds local businesses, and manages personalized outreach campaigns with templates.

Introduction to negotiation in a way that strengthens the relationship6:47
The #1 most important negotiation tactic for partners to want your relationship2:31
Bad-cop, good-cop negotiation for better business development partnerships5:05
Who should name the first price?3:31
B.A.T.N.A, bluffing, and when to walk away for business development negotiations5:33
When negotiating too much is a bad idea and backfires6:39
avoid over-negotiating to secure long-term value: be reasonable and agreeable, express excitement to start, deliver value, and nurture future deals rather than chasing a single win.
If you have aggressive dialog partners, here are ways to make them calm2:49
How to deliver bad news in a negotiation to get better results2:59

Requirements

There are no requirements for this course, just an open mind, and a love for learning

Description

Master business development to leverage strengths of other companies to enhance your own through creating business partnerships that carry long-term benefits for your business and the businesses you partner with.

LEARN HOW TO ALIGN AND STRUCTURE DEALS

See examples of how to take a hopeless business situation, and reverse it using business development that helps you partner with with the right kinds of companies that can help you.

EMPHASIS ON THE QUALITY OF RELATIONSHIPS

The emphasis of this course will be on quality of the most important business relationships rather than many mediocre relationships.

Anyone can send out mass spam-like email campaigns hoping to get a few responses. But those aren't too well targeted, and typically yield poor results.

The best results come from fostering a few wisely chosen business relationships with the right people. If your relationships with the right people grow over time, it will lead to many big deals where everyone wins.

GET INTO GOOD DEALS

It's not enough just to do business development (sometimes referred to as biz dev), you also have to negotiate a good deal for your business, and the business you are partnering with. So in this course, you will also learn the common negotiation tactics where both parties win.

Who this course is for:

Entrepreneurs, business owners, and people looking add business development to their skills

Business Development: Grow With Strategic Relationships

What you'll learn

Explore related topics

Course content

Introduction and welcome4 lectures • 20min

Case studies and examples of real businesses and business development options6 lectures • 23min

Examples of business development deals among big brands3 lectures • 13min

How to get noticed by potential partners you want to work with4 lectures • 15min

How to start good business development relationships4 lectures • 30min

What to do in first meetings4 lectures • 22min

Business card networking - build your network, Rolodex, business relationships3 lectures • 13min

Class project and practical case study: Business development with AI automation3 lectures • 19min

Deal terms and some negotiation tactics8 lectures • 36min

What not to do - errors when pitching1 lecture • 6min

Requirements

Description

Who this course is for: