Business Development Blueprint: Business Strategy 101

Discover real-time market research tools like Google Trends, Ubersuggest, and SpyFu to analyze industry leaders, SEO performance, and paid ads for competitive insights.

Explore how a customer behavior analyst uses qualitative and quantitative methods to map the customer journey and unlock insights.

Explore how consumer psychology shapes buying behavior through perceptions, beliefs, feelings, and thoughts. Trace recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase evaluation.

Map the customer journey across awareness, consideration, acquisition, service, and loyalty to align touchpoints, measure key performance indicators, and predict behavior while gathering data via forms, surveys, cookies, and analytics.

Analyze the competitive landscape to identify competitors and market trends, including seasonal patterns. Leverage these insights to reduce costs, improve customer service, and boost product development.

Explore competitive analysis tools to map competitors, top pages, paid keywords, and comparison maps, revealing monthly traffic and keyword rankings.

Identify and craft a unique selling proposition that differentiates your brand, define target markets, analyze competitors, and test messaging across channels.

Master the structure of a social media post by preparing ahead with brand goals and audience insights, then use text, images, videos, hashtags, mentions, and a clear call to action.

Explore topic ideas and types of content you can post, from website content and popular hashtags to behind-the-scenes, current events, inspirational quotes, and customer reviews and case studies.

Master direct messaging by navigating primary, general, and request tabs. Share posts with followers and move conversations for better organization, including discreet usage via vantage mode.

Learn to create a Facebook business page, distinguish it from a personal page, and use page tools to post, run ads, promote offers, and engage customers via Meta Business Suite.

Learn to set up a Facebook pixel in ads manager, install the tracking code manually or with easy options, and configure events for leads, views, and retargeting.

Create an Instagram ads campaign by defining a detailed audience, using interest and job titles targeting, selecting Instagram placements, and using an existing post for brand awareness.

Launch a retargeting campaign using website and Instagram audiences, leveraging the pixel and custom audiences to retarget visitors and engaged followers for conversions.

Learn how Instagram influencer marketing leverages trusted creators to drive traffic to your brand, using paid posts and marketplaces like Submit Hub.

Learn to build business credit by establishing five net 30 vendor accounts, using items like U-line and Granger, and growing your paydex score toward 80–90 before funding.

Learn hard money funding basics and how to grow income with business funding, including 680 personal score criteria and building business credit via net 30 and paydex.

Learn how personal credit and business credit cards unlock funding, using Paydex, net 30s, and trade lines to fund a new LLC with tier-one options like Sam's Club and Lowe's.

Explore how data driven decision making powers modern business and how Excel fits into analytics, revealing data visualization, formulas, charts, and macros for analytics tasks.

Use trim to fix spaces and proper capitalization, and apply upper or lower functions to standardize text; address missing data with conditional formatting and data validation.

Explore skewness and kurtosis to understand data shape, interpret positive or negative skew and high or low kurtosis, and visualize distributions with histograms, bar graphs, and line charts.

Explore exploratory data analysis in Excel to uncover patterns, identify outliers, and summarize data with mean and median, using the data analysis toolpak on an HR dataset.

Explore how pivot tables enable data exploration by calculating the average salary per department, with steps to format as dollars, sort results, and create a clean tabular view.

Explore hypothesis testing in Excel with two-sample t tests and z tests, using the data analysis tool to compare means at a 0.05 significance level.

Explore correlation and regression analysis with a scatter plot of weight versus height, add trendlines and intercept, display equation and R-squared, and run Excel regression using Data Analysis Toolpak.

explore the data analysis toolpak in Microsoft Excel to perform ANOVA and chi-square tests, unlocking advanced statistical tools and insights for large data sets.

Apply pivot tables in Excel to analyze sales data across zones, cities, and divisions, identify top distributors and price ranges, and build a dashboard for executives.

Create pivot tables and dashboards to analyze sales by division, channel, and distributor; visualize data with bar and donut charts, add data labels, and refine the dashboard layout.

Explore emerging trends in business analytics, including ai and ml, predictive analytics, real-time insights, and personalized experiences, and learn to foster a data-driven culture with privacy and ethical practices.