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Business Data Analytics (14 IIBA PDUs)
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Rating: 4.6 out of 5(927 ratings)
5,840 students

Business Data Analytics (14 IIBA PDUs)

IIBA® endorsed course. Learn how to apply analysis skills on data projects and prepare for an IIBA®-CBDA certification
Last updated 7/2026
English

What you'll learn

  • 14 IIBA PDUs (7,5 hours of video + 6,5 hours of reading, tests, and exercises)
  • What is business data analytics
  • Defining research questions
  • Collecting data
  • Performing analysis
  • Interpreting the results of analysis
  • Influencing decision making
  • Scaling analytics capability

Course content

9 sections78 lectures8h 3m total length
  • Readme: read these notes before starting2:32
  • Starting the course4:08
  • Introduction to business data analytics11:03

    Let's learn what is involved in business data analytics and why business data analytics is important.

  • What is business data analytics6:32

    We will define business data analytics from a multitude of viewpoints.

  • The business data analytics cycle8:34

    We will learn the scientific method and how it is applied to the business world.

  • The business data analytics objectives5:56

    We will look at 4 types of analytics methods.

  • Business analysis vs business data analytics4:28
  • Technique: Understanding probability7:01

    We will start with the most foundational concept in analytics - probability, what it is and how to interpret it.

  • Technique: Probability tree11:23

    We will use the knowledge from the previous lesson and start building probability trees.

  • Case study: Context of analysis8:09

    An interesting case study of how the context of analysis may influence an individual's interpretation of data.

  • Quiz: Introduction to business data analytics
  • Course materials0:01

Requirements

  • Some understanding of data analysis, statistics or business analysis may be helpful but is not required. No previous experience is required.

Description

We live in an amazing world of data!

Organisations that know how to use it dramatically outperform the competition. But it’s not easy to make use of your data. You need to have the technical skills to collect it and analyse it, but you also need to have the organisational skills to know when to do it and how to interpret the results to drive better decisions. This is exactly what business data analytics is about and it is what we are going to study.

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This course is officially endorsed by the International Institute of Business Analysis™ (IIBA®) and qualifies for 14 professional development units for the purposes of certification.

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This course will explain how to prepare for a data analytics project, how to organise the analytics process, and what to consider to make sure the results of your analysis will drive noticeable business change.

We will cover the following topics:

  1. What is business data analytics and how it differs from other data related disciplines, like data science or business analysis

  2. How to define research questions for your analytics initiative

  3. How to organise data collection process

  4. What to take into account when performing analysis

  5. How to interpret the results of analysis and communicate them to decision makers

  6. How to ensure real actions happen as the result of your analysis

  7. What to consider when scaling analytics capability

We will also review a set of selected methods and techniques that are usually applicable to the tasks above.

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Business data analytics is mostly a management discipline and it discusses how to organise the analytics capability within the business to get valuable results.

It will be extremely valuable for line managers of analytics teams, project managers who happen to have analytics components to the projects they manage, and business analysts who happen to get involved into analytics initiatives.

You will also get an Analyst's Corner branded certificate of completion in addition to the Udemy certificate.

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A certification in business data analytics (IIBA®-CBDA) is a unique certificate offered by the International Institute of Business Analysis for business data analytics professionals. It tests your knowledge of the Guide to Business Data Analytics published by IIBA and recognises your ability to effectively execute analysis related work in support of business analytics initiatives.

The exam consists of 75 multiple-choice, scenario-based questions to be completed within 2 hours. It is a challenging and rewarding exam.

This course is 100% aligned with the Guide to Business Data Analytics and is your chance to get prepared for the exam.

At the end of the course, you will get a sample exam to test your knowledge and get better prepared.

Good luck!

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This course forms a part of Analyst’s Corner Business Analysis Capability Ladder - a structured multi-step approach to building strong business analysis skills and expertise.

It consists of 4 distinct rungs tailored to people at different stages of their professional lifecycle:

  • Foundation: Learn the ropes of business analysis | Build the baseline for professional career

  • Progression: Deepen your analysis expertise | Scale your toolkit and analytical rigour

  • Specialisation: Develop strategic specialisms | Cultivate niche expertise in high-value domains

  • Leadership: Gain authority and leadership | Lead business analysis for your team or organisation

Each rung consists of multiple training courses and an assessment; finishing the whole Ladder provides the depth of practical knowledge that rivals traditional academic BA programs.

This course is one of the three courses on the Specialisation rung.

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Note: Analyst's Corner is an Endorsed Education Provider by IIBA®, which means the materials and references to IIBA® and its publications used in this course are licensed for us to do so. By enrolling in this course you support legal use of intellectual property and contribute to the development of business analysis profession.

Analyst’s Corner is not a regulated academic body or university. Our "BA Capability Ladder" is a proprietary professional development framework focused on practical, high-impact skills based on industry standards and best practices; and is not part of the formal higher education sector.

All the trademarks belong to their rightful owners.

Who this course is for:

  • Business analysts working on data analytics initiatives
  • Project managers managing data projects
  • Line managers managing data teams
  • Anyone preparing for IIBA®-CBDA exam