Business, Competitive, Digital, Innovation & Growth Strategy
What you'll learn
- Learners will be able to articulate the key components of business strategy and strategic planning processes.
- Learners will be able to use frameworks like Porter’s Five Forces to assess market competition and identify competitive advantages.
- Learners will be equipped to create and implement digital strategies that enhance business performance and adaptation.
- Learners will gain skills to drive innovation, manage innovation projects, and build a culture supportive of new ideas.
- Learners will be capable of developing growth strategies, including market expansion and scaling, and measuring their effectiveness.
- Learners will learn to lead strategic initiatives, influence teams, and manage change effectively within organizations.
- Learners will be able to gather and analyze competitive intelligence and market research to inform strategic decisions
- Learners will understand how to select and use key performance indicators to evaluate the success of strategic initiatives.
- Learners will be able to review and adjust strategies based on performance metrics and feedback to ensure continuous improvement.
- Learners will be adept at applying strategic leadership principles to guide and inspire teams towards achieving business goals.
Requirements
- Basic skills and Ideas of Business & Digital Innovation !
Description
This comprehensive course on "Business, Competitive, Digital, Innovation & Growth Strategy" is designed to equip professionals with the essential tools and frameworks needed to drive organizational success in a dynamic market environment. Participants will explore the fundamentals of business strategy, including strategic planning processes and key management frameworks. The course delves into competitive analysis, digital transformation strategies, and innovation management, providing learners with practical skills to enhance their strategic capabilities and foster a culture of innovation within their organizations.
In addition to foundational concepts, the course emphasizes the development and implementation of growth strategies, strategic leadership, and change management. Participants will gain hands-on experience in conducting competitive intelligence, performing market research, and using performance metrics to evaluate and adjust strategies. By the end of the course, learners will be adept at integrating strategic leadership principles and leveraging data-driven insights to guide their organizations toward sustainable growth and competitive advantage.
In this master course, I would like to teach the 8 major topics:
Module 1: Fundamentals of Business Strategy
Module 2: Competitive Strategy and Analysis
Module 3: Digital Transformation Strategy
Module 4: Innovation Strategy
Module 5: Growth Strategy Development
Module 6: Strategic Leadership and Management
Module 7: Competitive Intelligence and Market Research
Module 8: Metrics and Evaluation of Strategies
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, General Management, Marketing, IT & Entrepreneurship Students
- Interested students to learn about the concepts of Business, Competitive, Digital, Innovation & Growth Strategy
Instructor
- 4.4 Instructor Rating
- 55,295 Reviews
- 592,998 Students
- 332 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 590,000 students from 214 countries & 47+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.01 million course enrollments, with 10,786,846 minutes taught Including UFB Courses (Upto March' 2025).
[3] Offered a diverse array of 332 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.